MGMT600 Business Plan: Industry and Competitive Analysis Report

This document presents a comprehensive business plan, focusing on the industry analysis and competitive landscape of an after-school program. It begins with an industry review, highlighting the satisfactory quality of existing services and the increasing student enrollment despite economic challenges. The analysis then delves into the competitive environment, identifying a direct competitor and evaluating its strengths and weaknesses. A detailed SWOT analysis is provided, outlining the company's strengths (diversified services), weaknesses (lack of experience at scale), opportunities (virtual tutorials), and threats (market competition). The plan emphasizes the potential for growth through advanced services and exploration of virtual platforms, concluding with a summary of key findings and strategic recommendations for success. The plan is designed to help children in the local community to grow and build their self-esteem to reach for the stars. The mission is to assist children in the community and United States to strive for greatness through an educational after-school program.

BUSINESS PLAN: INDUSTRY ANALYSIS

INDUSTRY REVIEW
 The quality of services being provided by these after school services
is considered as highly satisfactory which can also be supported by
the fact that about 93% parents of the region have shown their
satisfaction for these programmes
 In the past 5 years it has been observed that the industry has been
struggling to effectively deal with an increasing unemployment rate,
which has reduced the overall capacity of people to spend.
 It has been noticed that despite harsh conditions and the aggregate
number of students joining these programmes has increased with a
significant number.
 It is estimated that in the coming 5 years the funding sources shall
be developed and the employment rate shall also show some
positive trends, which shall provide extreme support for development
of the entire industry.

COMPETITIVE ANALYSIS
Apart from many entities which are operating in the city, the specific
organization which is closely existing in the street is one of the
potential competitor.
 STRENGTH of competitor- gained high credibility in the market as it
exists for a very long time.
 WEAKNESS of competitor- the services being provided are
diversified in nature and thus, the management is not able to
concentrate on the expertise of any of the areas.

SWOT ANALYSIS
 After understanding the position of industry it can inferred that the
company is enjoying the following strengths or weakness:
 Strength: The diversified and technologically advanced services which it
purports to offer. This shall enable the company to attain a competitive
advantage in the market.
 Weakness: Company lacks experience in the field of imparting knowledge
at such a large level involving students in large number.
 Opportunity: The area of virtual tutorials and webinar have not been
explored to its full potential.
 Threats: Fierce competition in the market, which also involves entities with
high credibility and experience.

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