BSBMGT617: Business Plan Analysis of Australian Hardware & Coffeeville

This report presents a comprehensive analysis of two business plans: one for 'Australian Hardware' and another for 'Coffeeville'. The assessment involves a detailed review of the business plans against established criteria, evaluating elements such as executive summaries, company structure, operations, market analysis, and financial plans. The analysis identifies the strengths and weaknesses of each plan, offering insights into their effectiveness and providing recommendations for improvement. The report covers key aspects like objectives, mission statements, market trends, and financial projections, highlighting areas where the plans excel and where they could be enhanced to better achieve their goals. Furthermore, the report also includes the development of a business plan for a new venture named 'EuroVille Recipes', considering factors such as the unique selling proposition, target market, financial projections, and operational strategies.

Assessment BSBMGT617
Student name 1 Student No.

Assessment BSBMGT617
Review and analysis of business plans
Business Element Business plan 1- Description Business plan 2- Description
1 Business industry Hardware Hospitality
2 Business name Australian hardware Coffeeville
3 Business location Brisbane /Woolongong Melbourne
4 Description of the business Australian hardware is a hardware store supplying
hardware products and
Coffeeville is a café serving for walk in customers
Criteria for an effective business
plan
Business plan 1 Business plan 2
Strengths and weaknesses Remarks Strengths and weaknesses Remarks
A Business plan format  Well covered/good
 Averagely covered
 Poorly covered/Not covered
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B Title page  Well covered/good
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D Table of contents  Well covered/good
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Student name 1 Student No.

Assessment BSBMGT617
1. Executive summary
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1.1 Objectives  Well covered/good
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1.2 Mission  Well covered/good
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1.3 Keys to success  Well covered/good
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2. Company structure
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2.1 Company ownership  Well covered/good
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2.2 Start-up summary  Well covered/good
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2.3 Company locations and facilities  Well covered/good
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3. Operations
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3.1 General operating hours  Well covered/good
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3.2 Human resources  Well covered/good
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3.3 Relevant skills and experiences  Well covered/good
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Student name 2 Student No.

Assessment BSBMGT617
3.4 Insurance requirements  Well covered/good
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3.5 Operating capital requirements  Well covered/good
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3.6 Office requirements and asset
acquisitions
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3.7 Operational workflow  Well covered/good
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3.8 License permits  Well covered/good
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4. Products and services
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4.1 Products  Well covered/good
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4.2 Services  Well covered/good
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5. Competitive comparison
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5.1 Analysis of competitors  Well covered/good
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5.2 Risks and opportunities  Well covered/good
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5.3 Strategies to overcome
perceived threats and weakness
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Student name 3 Student No.

Assessment BSBMGT617
6. Market analysis summary
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6.1 Market trends  Well covered/good
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6.2 Marketing strategy  Well covered/good
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7. Pricing strategy
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7.1 Pricing strategy  Well covered/good
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8. Financial plan
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8.1 Break-even analysis  Well covered/good
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8.2 Profit and loss statement  Well covered/good
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8.3 Balance sheet  Well covered/good
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8.4 Cash flow forecast  Well covered/good
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Student name 4 Student No.

Assessment BSBMGT617
Summary of analysis
Criteria Comments for Business Plan 1
(Australian Hardware)
Comments for Business Plan 2
(Coffeeville )
1 Quality and relevance of information
Does the business plan demonstrate
adequate research on competition and
market condition?
Yes Yes
2 Quantity of information
Does the business plan provide sufficient
information to determine the likely
success of the business in accordance
with its performance measures?
Yes No
3 Performance objectives and measures
Are the performance objectives and
measures specific and realistic?
Yes Yes
4 Vision, mission, values and objectives
Does the business plan clearly state the
vision, mission, values and objectives?
Yes Yes
5 Elements of a business plan
Does the business plan cover all the
required elements of a business plan?
Yes Yes
Conclusions
Student name 5 Student No.

Assessment BSBMGT617
Both the business plans are comprehensive and detailed. The mission and vision of each company is clear. The objectives are
well defined. There is extensive research on the various factors favouring the business in the market.
Recommendations
The activities that will help in fulfilling the vision statements need to specified more
References
Student Workbook 2011 BSBMGT617 Develop and implement a business plan, innovations and Business Industry Council, Australia
Student name 6 Student No.