Comparative Analysis of Business Plans: Phoenix and Blueprint Planning

This report provides a comparative analysis of the business plans of two companies: Phoenix Business Solution Pvt. Ltd. and Blueprint Planning Pvt. Ltd. The introduction outlines the importance of a business plan and its role in guiding a company's direction. The report then delves into the overview, aims, and goals of each company, highlighting their respective services and target markets. Key aspects covered include business activities, market and sales strategies, customer analysis, pricing policies, and the key personnel involved. A significant portion of the report focuses on financial feasibility, including net profit margin and break-even analysis. The operational profit, action plan, and various departments involved in the business are also discussed. The report concludes by comparing and contrasting the approaches of both companies, offering valuable insights into their strategies for success.

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Contents
Introduction...........................................................................................................................................3
Overview...............................................................................................................................................3
Aim and Goals.......................................................................................................................................4
Business Activities................................................................................................................................4
Market and Sales Plan...........................................................................................................................5
Nature of services and mode of promotion........................................................................................5
Customer Analysis and pricing policy...............................................................................................6
Key people.........................................................................................................................................6
Financial Feasibility..............................................................................................................................6
Operation Profit.....................................................................................................................................8
Action Plan............................................................................................................................................9
References...........................................................................................................................................16

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Introduction
Business Plan is a written document which describing the nature of the business, the sales,
and marketing strategy and the financial background. Every business desires to have a written
business plan in order to operate smoothly in the market for long time. It provides the
direction and attraction to investors related to the organisation structure. A business plan is an
essential part for the organisation to achieve the success in the market. Business plan is
defines by the Entrepreneur in order to provide the direction. It is not beneficial only for
investors but also for the organisation. The business plan is developed by the entrepreneur in
order to operate as per the plan to achieve the objective of the organisation. In this report, the
discussion is made on the business plan of two companies (McKeever, 2016). Business Plan
of two companies will be compared in this report in order to analyse the effective plan.
Blueprint Planning Pvt. Ltd. and Phoenix have been taken into consideration to analyse the
business plan. The report covered the various topics during the comparison such as business
activities, financial analysis, operational profit, Administration expenses, marketing and sales
plan.
Overview
Phoenix is a global software and consultancy company. It provides the content and
information to enterprises related to management needs. The information related to the
software solutions and system integration to professional and legal service market all over the
world. The company provides the services to law firms, corporate legal departments,
accountancy and financial services firms The Company has long term relations with the most
successful professional providers in the world. It uses the innovative ways to transform the

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accessibility and management of documentation and provide the flow of information around
the entire business (Phoenix, 2018a).
Blueprint Planning Pvt. Ltd. is a problem solving company which helps the other enterprises
to achieve the outcomes. It is specialised in management consultancy services of the small
and medium sized enterprises. It was established in the year 2003 by James Laycock. It is
also a member of the planning institute of Australia and its consultant planner’s Group. It is
continuously growing and developed its core values (Blueprint, 2018a).
Aim and Goals
Phoenix
The aim of the company is to provide the advice and guidance to clients related to industry
leading products. It also provides the solution of the problems of the software related to
problems to the enterprises (Phoenix, 2018b).
Blueprint Planning Pty Ltd.
The main goal of the company is to be specialised company in the consultancy services for
the small and medium sized enterprises in Sydney and the other cities in the Australia.
Business Activities
Phoneix Business solutions provide the consultancy services to the enterprises related to
software products. Apart from consultancy services, it also provides the many services such
as support, training, outsourcing, and custom development. Sometimes the company put the
additional resources in order to ensure that it provides the best services from IT investment.
The company appoint the IT experts and professionals to provide the excellent services to the
consumers. It helps to define and implement the ideal solution or support the people and

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systems to solve their issue. It is observed that the employees of the organisation help it to
achieve the success in the market and also support it to provide the excellent services with the
high skills (Phoenix, 2018b).
Blueprinting Planning provides the services of business plans, training in small business
management skills and the books sales. The organisation strives to achieve the excellence in
all area of their business such as technical, operational and administrative. The company
committed the industry standards for the clients in provide the services and solutions. It
mainly focuses on the creative, new and better ways in order to provide all the dimension of
our business. Creativity, exploration and imagination are the best approach of the company to
work in the market. The company is passionate about the solving the client’s problems. It
hires the employees and advisors with the high professional skills and expertise. Employees
are most valuable and valued resources for the company and it helps them to achieve the
success (Blueprint, 2018b).
Market and Sales Plan
Nature of services and mode of promotion
Phoenix Business Solution Pvt. Ltd provides the solution related to software. It also provides
the training to employees and people of the organisations to handle the troubles of servers. It
main goal is to provide the excellent services to the other companies so that they came back
to enjoy the services. It is also wants to be a specialised company in providing the
consultancy services to small and medium enterprises. The company promote it services on
both the ways and these are modern and traditional. Traditional services are posters, banners,
television and the other advertisement tools (McKenzie, 2015).

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Blueprints Business Planning Pty Ltd. delivers the business education program and planning
services to small and medium enterprises. It is expecting that it becomes the one of the best
business advisor and planner in the market (McKenzie, and Sansone, 2017). It promotes the
services by using the verbal and non-verbal communication strategy. The main focus of the
company is on verbal communication strategy as it is Consultancy Company.
Customer Analysis and pricing policy
Phoenix Business Solution Pvt. Ltd charges the cheap prices as a consultancy fees from the
consumers. It charges the fees on the different areas basis such as hour basis, long term and
short terms basis. It charges $ 110 per hour for software consultancy, $200 for long term plan
and same for training (Phoenix, 2018b).
Blueprints Business Planning Pty Ltd. delivers the services on the hour basis and the training
basis. It charges $150 for per hour and $180 for training services. These prices are charges as
per the trends of the market (Blueprint, 2018b).
Key people
Phoenix Business Solution Pvt. Ltd operates the business with the support of number of
people such as managing directors, marketing officers, finance officers, professional experts
for training and the operation officers. It helps to maintain the quality of services in order to
deliver the excellence services to consumers (Ward, 2016).
Blueprints Business Planning Pty Ltd. operates the business with the help of key people such
as the marketing officers, finance officers, managing directors, trainers for training, and
employees with the high intelligence (Burns, and Dewhurst, 2016).
Financial Feasibility
A.

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It is estimated that the Phoenix Business Solution Pvt. Ltd earns $ 1825 as the net profit
margin and the sales turnover with the amount of $70000. These items indicate the estimated
performance position of organisation in the financial terms. The net margin profit ratio is
forecast with these terms in order to forecast the position of an organisation (Cornwall, Vang,
and Hartman, 2016).
Net Profit Margin%= Net Profit before tax/ Sales turnover
= $1852/ $70000 = 2.6%
It is evaluated that it is low as compare to the others in the industry and it is not usual for the
organisation because it is an initial years of trading as compared to the other organisation. It
is estimated that the company will achieve the success and grow in the market in the near
future. The other ratios are also by the company in order to determine the financial
performance of the organisation.
In the comparison of Blueprints Business Planning Pty Ltd, it is estimated that the company
earns the $2330as net profit margin, sales turnover as $103750. The performance of the
company will be estimated with these financial information and these are as below:
Net profit margin % = Net profit before tax/ Sales turnover
= $2330/ $103750 =2.24%
B.
Break-even analysis
It is estimated that the contribution margin profit of the company is equal to the expected
gross profit margin i.e. 80%. The break even analysis point indicates that the effectiveness of

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organisation in term of cost. It is observed that the organisation is highly cost effective and it
can easily meet the unexpected contingencies (Blueprint, 2018b).
Expected Fixed Cost= $89850
Break Even Point in Dollars= Fixed Cost/ Contribution margin
= $89850/0.80
= $112313
In the case of Blueprints Business Planning Pty Ltd, the gross profit margin is about
94%.
In the break-even analysis of Blueprints Business Planning Pty Ltd, the gross profit
margin is equal to 94%.
Expected fixed cost= $95280
Break-even point in dollars= Fixed cost/ Contribution margin
= $95280/ 0.94
= $101362
It has been evaluated that the mission of both the companies are same in terms of
expansion. Break-even analysis is essential to calculate in order to predict the future
condition of the companies.
Operation Profit
The outsourcing practice of Phoenix Business Solution Pvt. Ltd involves the finance,
procurement, offshoring and technology department. The production process and location
strategy of the company helps it to grow in the market. The banking and financial services
support assists the company in addressing the several challenges. It is essential for the

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organisation to maintain the relationship with the consumers in order to deliver the excellent
services (Burns, 2016).
Blueprints Business Planning Pty Ltd faces the insurance and security challenges such as
workmen compensation. The company also adopt the technology to provide the effective
services to consumers (DunnGalvin, et. al, 2015). The production process of the company is
audit by the leader within the 6 months. The financial books are maintained as per the
principles and standards that help to maintain the consumers’ data and records. All records
and data support the company to operate smooth in the market.
Action Plan
Activity Time period (in
months)
Authority Objective of Growth Concerned
Department

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Initiation of
Business plan
3 month Marketing
Director
The main objective of
Phoenix Business
Solution Pvt. Ltd is to
conduct a business
consulting service,
which assist in
developing customer
loyalty. In the
comparison of the
Blueprints Business
Planning Pty Ltd, it is
required to generate
trust and recognition
in respect to maintain
the positive image in
the mind of
customers
(Scarborough, 2016).
Marketing
Department
Financial
possibility
30 days Finance officer The main aim of
Phoenix Business
Solution Pvt. Ltd is to
maintain the
Finance
Department

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relationship with the
consumer by
maintaining the
financial condition of
the company. In the
comparison of
Blueprints Business
Planning Pty Ltd, it
needs to work
together in order to
corporate the
company (Xiang,
Worthington and
Higgs, 2015).
Develop
relationship
2 month Human Resource
Manager
The main gaol and
objective is to build
the relationship with
the consumers. In the
case of Blueprints
Business Planning
Pty Ltd, it is mainly
focuses on the
promotion of the
services by
Human
Resource
Manager
Department