ECU - Business Plan Analysis: Strengths, Weaknesses, Mitigation

This assignment presents a comprehensive analysis of two business plans focusing on business expansion. It begins with an executive summary outlining the report's purpose: to identify strengths and weaknesses within the plans and propose mitigation techniques for efficient business growth. The first case study examines buying an existing business, detailing the business plan, highlighting its strongest points (proper questioning of the business owner, questionnaires for understanding, and inquiries about co-owners/leases), and pinpointing weaknesses (buyer's lack of management knowledge, failure to cooperate with the previous owner, and misunderstanding the system's functioning). Mitigation strategies include recruiting business brokers and technicians, validating the project legally, and providing employee training. The second case study follows a similar structure. The report concludes that buying a business can be a viable strategy for efficient business transactions, providing financial support and enabling better business process completion, especially if the acquired business already generates turnover. This student-contributed document is available on Desklib, where students can find a variety of past papers and solved assignments.

Running head: BUSINESS ANALYSIS
BUSINESS ANALYSIS
Name of the Student
Name of the University
Author note

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BUSINESS ANALYSIS
Executive Summary
This report will provide a brief analysis of 2 business plans that can be used for expanding of
business. This report provides a brief introduction to the business plans. This report also provides
the strengths that are present in the business plan as well as the weaknesses that are present in the
business plan. This report also provides issue mitigati0n technique that must be followed in order
to expand the business in an efficient manner.

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BUSINESS ANALYSIS
Table of Contents
Case Study 1....................................................................................................................................4
Introduction..................................................................................................................................4
Business plan...............................................................................................................................4
Strongest points...........................................................................................................................5
Weakest point..............................................................................................................................6
Mitigation process.......................................................................................................................7
Conclusion and recommendations...............................................................................................8
Case study 2.....................................................................................................................................8
Source..........................................................................................................................................8
Introduction..................................................................................................................................8
Business plan...............................................................................................................................9
Strongest points.........................................................................................................................10
Weakest plan..............................................................................................................................11
Mitigation..................................................................................................................................12
Conclusion and recommendations.............................................................................................13
Bibliography..................................................................................................................................14

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BUSINESS ANALYSIS
Case Study 1
Buying a Business
Source: https://articles.bplans.com/buying-a business/?
_ga=2.150431678.902696859.1545479409-1304669716.1545479409
Introduction
Vivid description of the business plan regarding buying a business is taken into
consideration. Discussions regarding clear description of the entire business plan will also be
made. Challenges that will be faced in buying a business rather than building from scratch will
also be discussed. Practices that must be implemented in order to provide a better understanding
of the project will also be stated. Recommendations are also provided as per the buying of the
business. This report will mainly discus about the pros and cons that are present in the curse of
buying of a professional rather than starting the business from the abrasion. Provisioning of the
development acts as the sole reason that the importance of buying a business is very high.
Business plan
This report will discuss about the benefits that are present in buying business rather than
building the entire business from scratch. This report also discusses the aspect that commencing
of the project gets performed with the help of better management of the business that is bought
from someone else. The main advantage that are present in the commencement of the entire
business prosecution is that it is very difficult to build a business organisation. This report also
focuses on the fact that the decision making is very important in the prosecution of the business
management. In case the business that is to be bought must be yielding high profit and this profit
can be calculated and this is one of the main motives that the prosecution of the occupational
management gets performed in an efficient manner. For understanding the base of the entire
project, better decision regarding the selecting the business is very important. This selection of
the entire system acts as one of the main terminologies that will affect the business management.
In this case, understanding of the scheme is one of the foremost purposes that projection of the
process is achieved with the help of understanding the history of the corporate system.
Consulting with the lawyers and the legal identities are one of the chief motives that the success
of the project is dependent on. In case the entire project is not shown to the lawyers the business
management might suffer from legal issues that might be present in the set of occupational

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BUSINESS ANALYSIS
organisation and this is the key aim that understanding of the venture gets achieved with the
support of improved proclamation of the project. Proper questioning to the previous owner. This
process acts as a major hindrance in the projection of the understanding of the entire business. In
case the project management is performed with higher integrity it is obvious that the
management of the project will get easier and this is one of the main reason that understanding of
the project gets easier with the help of the questions that are set in the initial stage of the business
buying. In case proper questions are asked, it gets easy for the project management team to
complete the project management as the terminologies of the business management will get
understood in a better manner.
From the above discussion it can be stated that buying of business can be acting as a
challenging task as the business that is to be performed by the organisation might not live up to
the expectation of the project. In case the business ideology matches it is obvious that business
will retain new heights and this is the sole reason that understanding of the business system is
very important. In case the business management is not properly understood, it gets difficult for
the management to perform the entire process with efficiency. From the data that are received it
can be stated that people with possess money in a greater extent. The main reason behind buying
a business is that the business that is being ought is already established and earning profit from
the entire system is viable. This is considered to be a cause that will help in better management
of the project and the profit that will be earned will help in better management of the business.
Case the terminologies of the business is well known from the initial stages, it gets easy for the
owner to manage the entire system. Earning higher from the business that will be bought is
justified as the project can be well justified and this will act as a major turn over for the business
management.
Strongest points
Best practice that must be done in order to perform the management system are as follows: -
 Proper questioning to the business owner
Proper questioning is very important as the project that is performed requires better
management of the project and this is the main technique that must be employed in direction
to portray the supervision of the system and this is the individual purpose that the projection

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BUSINESS ANALYSIS
of the system is well understood and this is also considered to be one of the main reason that
the project management will get performed in a better manner.
 Attached sets of questionnaires that will help in improved understanding of the business
management
Question building the main benefit that will be enjoyed incurs the fact that the
prosecution of the entire project will get achieved in a well method. With the help of the
prosecution of the business managerial gets benefited with the help of gaining knowledge
regarding the prosecution of the business. Proper questioning of the business owner helps in
better understanding of the techniques that must be executed in instruction to get a recovering
end result.
 Questioning regarding the presence of any co-owner or commercial leases
Questioning regarding the history of the owners are very important. The importance lies in
the fact that the ideology of the thought process can be estimated. With the help of the
estimation of the project proper understanding of the business project will be understood and
this is the lone reason that the project questioning is so chief in the project management
process. With the implementation of the project management process, it gets important to
understand the aspect that the questions that will be asked ensures the fact that the
prosecution of the business gets benefitted
Weakest point
Challenges faced in the commencing of the business management that has been bought are
as follows: -
 The business buyers do not have proper idea regarding the way the business must be
managed
The buyer who is buying the business must be having a better ideology and this is the
sole reason that management of the project gets performed with the help of proper
presence of knowledge regarding the prosecution of the management of the project. In
case the project management will get easier.
 Buyers fail to cooperate with the owner of the business

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BUSINESS ANALYSIS
In case proper understanding of the business is not present the functioning of the project
will get least efficient. With the decrease in efficiency the main instance that is present
comprises the circumstance that the development controlling will get performed in a
least efficient routine and this will hamper the turnover of the project. In case the project
management of the system is managed, the min instance that is contemporary in the
commencing of the project include the fact that the project management gets inefficient.
 The buyer do not understand the functioning of the system and this will create issues
when there will be a breakdown in the project
With a poor breakdown of the project the main issue that is existing in the commencing
of the business includes the fact that the project management gets performed in an
efficient manner. Without a proper breakdown the main problem that will affect the
business management is that the commencement of the project will get performed in an
inefficient manner.
Mitigation process
These issues can be mitigated with the help of the following steps: -
 Recruiting of the business broker for understanding of the better management of the
project
Recruiting of business broker includes the fact that the commencement of the project will
get performed with better management techniques. In case the business broker who is
hired is well knowledgeable and this is the key goal that commencement of the entire
project will get done with the benefit of the better understanding of the business. The
business broker will help in finding a better business to buy, the business that will yield
high profit. In case the business broker is very experience the business that he will
provide to his client with better business process. In case the business brokers are
recruited the main advantage that is present insists the fact that the business background
will be well checked and thi will help in better understanding of the project.
 Recruiting technicians before buying the business.
This insists the fact that before buying the business in order to proper understanding of the
technical essence is well understood. With a better technical team the main advantage that will
be enjoyed includes the fact that the management of the business system will help in better

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BUSINESS ANALYSIS
understanding of the business issues. The entire business development is dependent on the
business execution with the help of the technical process. With the help of the business execution
the main hindrance that is present in the commencement of the project incurs the fact that the
commencement of the venture gets accomplished with the help of the recovering understanding
of the project requirement. In case the requirement of the project is well understood, the main
advantage that will be enjoyed will include the fact that in case of any breakdown of the
technical system, an experience technical team will help in fix the system. With the help of the
technical team a constant support can be provided to the business management system
 Checking the validation of the project is very important. In case legal issues are present in
the processing of the scheme administration the main problem that will be present will
include the fact that the business will not prosper as conflicts in between the business
organisation and government will be present
 Proper training must be provided to the employees of the organisation. This training will
be acting to be beneficial in the projection of the sustaining of the employees and
increasing the efficiency of the project.
Conclusion and recommendations
From the above report, it can be concluded that business buying can be one of the major
methodology that will be used for transaction of business. Buying business can be treated to be
one of the best method in order to deploy the business in an competent manner. With the help of
the business management the main advantage that will be enjoyed includes the fact that the
business will also get enough financial support from the new owner of the business and this will
be helpful in the project management. This buying of the business will help in better and
efficient completion of the business process. In case the business that is bought is already
providing turn over the main objective that will be present will incur the aspect that the profit
that will be earned will increase with time.
Case study 2
Effective Online Marketing Ideas
Source
https://articles.bplans.com/10-effective-offline-marketing-ideas-for-startups-in-2015/?
_ga=2.172379947.902696859.1545479409-1304669716.1545479409

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BUSINESS ANALYSIS
Introduction
This report discusses the importance of the offline marketing as part of the marketing
strategy. Here some of the important features of the offline marketing has been discussed. Along
with that the influence of the offline marketing has been discussed in details. Some important
offline marketing ideas has been discussed as well to give a complete and conceptual overview
of the topic. Some important marketing ideas that have been included are importance of the
business card, printing marketing, marketing through billboard, product packaging, discount to
some specific group as part of the marketing strategy, holiday celebration with clients,
participation in trade shows and some other important and effective strategies that have been
discussed as well in this report. Different marketing ideas that must be implemented in order to
commence the business in a better manner will also be stated.
Business plan
The project is about establishing offline marketing as an alternative to the digital
marketing. While digital marketing is thought as an effective marketing strategy in this digital
age, it is important to note that offline marketing might also be effective as well if proper
strategy is followed. The project aims to conceptualise these strategies and how to actually
implement these strategies in the organisational context. With the help of better understanding of
the project the main advantage that is received is that the business organisation reaches great
height and this helps in better understanding of the project.
The project will not only discuss about the theoretical aspects of the strategies, but it will
also include the implementation strategies as well. Hence this project will be an ideal one for
implementing offline marketing for the organisations that want to explore the offline marketing
along with the digital marketing or an alternative to the digital marketing. In both the contexts,
the project will be an effective and efficient one to be considered by the organisations.
Digital marketing is considered as one of the most important aspect that is taken into
consideration for better understanding of the marketing framework. With the help of better
understanding of the project the main advantage that is received is that the business organisation
reaches great height and this helps in better understanding of the project. This report will also
discuss about the analysis of the resultants that will help in better management of the project.

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BUSINESS ANALYSIS
This report will also discuss about the challenges that will be faced as well as the mitigation
theories that must be implemented in order to complete the business management.
From the analysis of the report it can be stated that usage of digital platform for better
commencing of the project incurs the fact that the project management gets performed with the
help of proper understanding of the requirements that are stated in the management of business.
Strongest points
The best practice that must be implemented are as follows: -
 Keep identity cards in regular basis
Maintaining identity cards will ensure the fact that the identity of the owners are
not well established and this is the major motive that the projection of the management
will be performed with the help of proper identity setting. In case identity is well set the
main advantage that is present in the commencement of the project as the commencement
of the project will be acting in a proper manner. With the help of increase in identity
process the main advantage that is enjoyed incurs the fact that prosecution of the
management will be acting as a marketing strategy and this acts as a major reason that
branding of the entire system gets higher. With an increase in branding of the system the
main advantage that will be enjoyed will incur the prospect of management of the product
with the help of better understanding of the system. With an increase in branding the
loyalty that will be imposed by the assistance of the proper maintenance of identity the
main advantage that will be included will ensure the fact that the projection of the
business will get benefitted.
 Stay in contact with the business associates
Staying in contact with the business associate is one of the main advantage of that
will be provided by the business system stability as the business system will help in better
management of the system. With the help of the management system, the main advantage
that will be provided will incur the fact that the project commencement will be performed
with the help of better understanding of the business management system. With the
inclusion of the business management system the main advantage that is received
includes the circumstance that the development supervision will be achieved with the
help of better management of the system.

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BUSINESS ANALYSIS
 Staying well accustomed with the functioning of the business organisation
With the inclusion of the management system the main advantage that will be
received will include the fact that the beginning of the occupational will get performed
with the help of better understanding of the functioning methodology it can be stated that
the business terminology will get functioned in a better manner. Staying in contact with
the business associate includes the fact that the growth of the business can be always well
estimated as per the functionality of the project. This process will also help in better
understanding of the system
Weakest plan
The major challenges that are present in the commencing of the project are as follows: -
 Understanding of the digital platform and the functioning of the digital platform acts as a
main issue. Understanding digital platform before carrying out business in it and use it
for promoting their business is a difficult task. Knowing the needs of customers is a
major challenge for the businesses.
 Data breaching is another major issue. Data breaching can be done by various hackers
and cyber criminals who tend to steal data from the businesses and use it for ill purposes.
it is difficult to know the intentions of people who are online and are connected to the
businesses.
 Making the most of a small budget: this is considered as one of the major challenges of
various businesses on digital marketing. They face challenges regarding their competition
with bigger competitors without a commensurate budget in digital marketing. This
concern is usually paired along with the fact that Google’s search algorithm is little bit
biased towards various brands whereas Google denies this fact.
 No conversations: if an organisation is facing a significant number of clicks but a very
poor conversion rate, the most likely reason for this is the audience. The businesses might
be spending the majority of their digital marketing in channels that are not performing
well and hence they target the wrong audience. Sometimes the users do visit the site but
do not have any intention to purchase any product of the site. Sometimes the design and
copy of the website might not be user friendly or not liked by the user; hence they might
not be interested to buy the products.

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BUSINESS ANALYSIS
 Ranking competition: the competition of SEO can prove to be daunting. Depending on
the location as well as industry of the business, it might have numerous competitors and
these competitors might be vying for same spots on front page of Google. Thousands of
competitors make it even worse. Every business uses different, methods for sustaining in
this tough competition and it becomes difficult for new businesses to maintain the
standard of the competition.
Mitigation
Mitigation processes that must be implemented are as follows: -
 Understanding networking system: the network system or the digital platform should be k
own well by the business executives; this would help them to know the audiences that
they should target. A good knowledge regarding the network of digital marketing would
help them to get better ideas regarding the ways by which they can promote their
business as well.
 Keeping good relation with the media and press: press and media are an important part of
the digital marketing, these sources help the businesses to promote their products or
services and reach out to their target customers.
 Segmenting audience: with a very small budget, major part of success can be stretched
using every dollar. Maximum marketing ROI can be received by segmenting the
audience of the business. Breaking up the audience into various segments might help the
business to carry out marketing in an effective manner to every audience they reach. The
segmentation depends on the factor that which industry is related to the business. some
common ways by which the business can segment their audience include lifestyle,
behavior and demographics.
 Invest in local: the fact that weather a local strategy would work in a business depends on
the industry with which the business deals. The business can enhance their page on
Google My Business with various advanced attributes as well as some useful features like
chats or posts question and answer. The business can ensure that they are listed or what
has been claimed their business on various other businesses directories. The business can
play up their social and local presence; use the location tagging in their posts on social