Critical Analysis of Business Plans and Case Study Report

This report presents a critical analysis of two business plans: one for Quality Training and another for Nature's Candy. The analysis evaluates the structure, relevancy of information, and performance measurement within each plan, highlighting discrepancies and areas for improvement. The report also includes a case study of Fast Track Couriers, examining its executive summary, business objectives, products, services, and market analysis. The analysis critiques the plans' strengths and weaknesses, focusing on areas such as risk assessment, budget planning, and the clarity of presentation. The report emphasizes the importance of a well-structured and comprehensive business plan for effective business operations and stakeholder communication.

Running head: DEVELOP AND IMPLEMENT A BUSINESS PLAN
Develop and Implement a Business Plan
Name of the Student
Name of the University
Author note

2DEVELOP AND IMPLEMENT A BUSINESS PLAN
Assessment 1- Research Project
Critical analysis of business plan 1:
Structure
The business plan has some major discrepancies in the coverage. The name of the
author of the business plan, contact details, brief purpose of the business are missing in the
cover page of the Quality Training business plan. As per the professional structure of the
business plan the executive summery should represent the overall purpose and the content of
the business plan briefly. However, in the business plan of Quality Training the objective,
mission, vision and key success of the organisation take place within the executive summery.
Therefore, the position of the executive summery and the position of basic purpose of the
business have been presented incorrectly. Apart from that, the business operation of the
company is not clear from the business plan. The structure also lacks any proper indication of
risk analysis of the business. However, only the external risks have been presented in the
competitive analysis section. The business planning documentation of Quality Training lacks
the budget planning. The business plan only has separate section for the pricing strategy as a
extensive part of market strategy. However, as a part of the complete business operations the
plan does not have any specific budget plan. The business plan also lacks proper plan for
operation which should contain the human resource, value chain analysis and other essential
part of the business operation.
Relevancy and quality of Information
Some of the information presented in the business plan of the Quality Training is
irrelevant as well as vague. For instance, the review of market plan has provided as a part of
rationale. This kind of rationale in business plan is completely irrelevant, which does not

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have any clear significant the context of business, operation and marketing plan charter. At
the same time this review section also discussed about various part of the business plan,
however the process of conducting the review is unknown. Apart from that, the business plan
does not has any clear activity plan, rather it has a brief discussion of activities in the
marketing strategy section. Discussing the implementation and execution plan is completely
irrelevant in the marketing strategy part. A successful business plan should have a clear and
tangible activity plan which includes all the planning, implementation and review activity
with a complete set of timelines. Apart from that, in strength weakness analysis the business
plan of Quality Training did not provide any external threat or weakness that could have
included the political situation, economic situation, social perception of the market and other
external factors.
Performance measurement
A proper business plan needs all the necessary part that could help the organisation to
establish the business effectively and execute the business operation comprehensively. Along
with the planning for implementation evaluation section is a major part of any organisational
activity. In the evaluation section the major parts are the monitoring, measuring performance
and making necessary changes in the existing system. The business plan presented by the
Quality Training does not contain any performance measurement plan. However, in review of
business plan some attributes of performance measurement are presents. At the same time,
these minor mentions about the reviewing process did not describe any measurable
components with the measurable unit. Along with the measurement of overall progression
and success, measurement the process of measuring workforce is equally important for any
business organisation.
Presentation

4DEVELOP AND IMPLEMENT A BUSINESS PLAN
The presentation of the business plan is unclear and not synchronised properly. The
description of the business operation related requirement including the budget plan are
distributed across the paper in ununiformed way. Apart from that, the overall presentation is
vague and extremely brief which also made the paper incomplete and irrelevant. Some of the
essential information such as workforce planning, resource allocation, risk analysis are not
provided in a structured and professional way. Even the review system of the business plan is
incomplete and present in a scattered. The business plan also did not present any graphical
expression of their market research outcomes and their expected progression report. From the
basic description of the business purpose at the initial stage the business plan presented
rational and structured information. However, with the progression of the critical and
technical part of the business the paper become more irrelevant and lack of proper data and
structure that can create various ambiguities to the readers.
Critical analysis of business plan 2:
Link:
https://www.bplans.com/e-commerce_retailer_business_plan/executive_summary_fc.php
In this business plan analysis the chosen business plan is selected from the bplan.com
website. The chosen plan is a sample paper of Nature's Candy which is an e-commerce
company proposed for improve the quality and performance of the business to enhance the
overall profitability in the next 3 years.
Structure
The business plan has some major discrepancies in the coverage. The name of the
author of the business plan, contact details, brief purpose of the business are missing in the

5DEVELOP AND IMPLEMENT A BUSINESS PLAN
cover page of the Nature's Candy business plan. As per the professional structure of the
business plan the executive summery should represent the overall purpose and the content of
the business plan briefly. However, in the business plan of Nature's Candy the objective,
mission, vision and key success of the organisation take place within the executive summery.
Therefore, the position of the executive summery and the position of basic purpose of the
business have been presented incorrectly. Apart from that, the business operation of the
company is not clear from the business plan. The structure also lacks any proper indication of
risk analysis of the business. However, only the external risks have been presented in the
competitive analysis section. The business planning documentation of Nature's Candy lacks
the budget planning. The business plan only has separate section for the pricing strategy as a
extensive part of market strategy. However, as a part of the complete business operations the
plan does not have any specific budget plan. The business plan also lacks proper plan for
operation which should contain the human resource, value chain analysis and other essential
part of the business operation.
Relevancy and quality of Information
Very limited number of the information presented in the business plan of the Nature's
Candy is irrelevant as well as vague. For instance, the review of market plan is presented
completely from the perspective of the internal operation of the business without focusing the
other aspects of competitive environment that includes the suppliers availability, consumer
preference and others. This kind of rationale in business plan is completely irrelevant, which
does not have any clear significant the context of business, operation and marketing plan
charter. At the same time this review section also discussed about various part of the business
plan, however the process of conducting the review is unknown. Apart from that, the business

6DEVELOP AND IMPLEMENT A BUSINESS PLAN
plan does not has any clear activity plan, rather it has a brief discussion of activities in the
marketing strategy section. Discussing the implementation and execution plan is completely
irrelevant in the marketing strategy part. A successful business plan should have a clear and
tangible activity plan which includes all the planning, implementation and review activity
with a complete set of timelines. Apart from that, in strength weakness analysis the business
plan of Nature's Candy did not provide any external threat or weakness that could have
included the political situation, economic situation, social perception of the market and other
external factors.
Performance measurement
A proper business plan needs all the necessary part that could help the organisation to
establish the business effectively and execute the business operation comprehensively. Along
with the planning for implementation evaluation section is a major part of any organisational
activity. In the evaluation section the major parts are the monitoring, measuring performance
and making necessary changes in the existing system. The business plan presented by the
Nature's Candy does not contain any performance measurement plan. However, in review of
business plan some attributes of performance measurement are presents. At the same time,
these minor mentions about the reviewing process did not describe any measurable
components with the measurable unit. Along with the measurement of overall progression
and success, measurement the process of measuring workforce is equally important for any
business organisation.
Presentation

7DEVELOP AND IMPLEMENT A BUSINESS PLAN
The presentation of the business plan is unclear and not synchronised properly. The
description of the business operation related requirement including the budget plan are
distributed across the paper in clear and transparent way. Apart from that, the overall
presentation is not completely vague. However the description is scattered and distributed
within the different part of the paper which made this paper complex and inconsistent. Some
of the essential information such as workforce planning, resource allocation, risk analysis are
not provided in a structured and professional way. Even the review system of the business
plan is incomplete and present in a scattered. From the basic description of the business
purpose at the initial stage the business plan presented rational and structured information.
However, with the progression of the critical and technical part of the business the paper
become more irrelevant and lack of proper data and structure that can create various
ambiguities to the readers.

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Assessment 2- Case Study 1800 Business plan
Executive Summary
The purpose of this business plan is to propose a new business strategy for the company that
can help the company to enhance their profit by providing extended services across the
current business region Sydney. The business plan is proposed a new operational plan that
needs automatic get system in every truck. It will allow the company to allocate only one
driver per truck.
Table of Continent
Introduction................................................................................................................................8
Description of the business........................................................................................................8
Products and service...................................................................................................................9
Market analysis and strategy......................................................................................................9
Business operation.....................................................................................................................9
Management and organisational structure.................................................................................9
Proposal....................................................................................................................................10
KPI...........................................................................................................................................10
Financial background...............................................................................................................10
Risk analysis.............................................................................................................................10
Licensing..................................................................................................................................10
Communication strategy..........................................................................................................10

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Introduction
Fast Track Couriers is a courier company which serves from last 15 years. The
purpose of this business plan is to propose a new business strategy for the company that can
help the company to enhance their profit by providing extended services across the current
business region Sydney. The business plan will also includes the stakeholder communication
strategy and Performance measurement plan.
Description of the business
History:
Fast Track Couriers is a courier company which serves from last 15 years. The
reputation of this company in delivery market has increased from last 12 years. The sales
profit has increased throughout the business history with the steady growth of the client based
and consumer satisfaction level.
Business objectives:
The mission of this business is satisfying the clients with quality and time efficient
service while increasing the Net revenue by increasing market share, extended business
operation, accessibility and high profit margin.
 To commence deliveries to the several other regions including Sydney within next 12
months
 To Increase sales by 40% in next 3 years
Keys of success
 Satisfying the customers through the service excellence
 Facilitating and advancing the trucking operation to increase operational efficiency

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 Increasing recognition through strategic promotion and marketing
 Increasing the Return On Investment my reducing the operational cost wile keeping
the product and service price unchanged
Products and service
The product and service of Fast Track Courier is related to the pickup and delivery
system within the NSW, mainly in Sydney. Apart from that the company has also online
booking and payment facilities for their customer. Apart from that, online and telephone
based consumer helpline is also available during the working hours. The major products and
services are listed below:
 Order booking for courier, delivery and logistics operation
 Picking the medium to large packages from the customer site
 Delivering the packages to the detestation within the time by truck
 Customer helpline
Market analysis and strategy
Structure of market
The courier service market of NSW mainly operates the individual clients with
lightweight goods, dealers and distributers with medium to high weight goods. The price
range of the service is based on the weight of the product and the fragility. Because of the
geographical advantage, the courier service of this region is land based traffic.
Competitors
The highly reputed courier service companies in New South Wales and corresponding
areas are StarTrack, Australia Post, DHL, Fastway Couriers and Toll. All competitors are

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well experienced in this market and they are operating their business through New South
Wales. Some of the competitors have very limited and start-up international courier service.
Market segment
The market is segmented through the order type. The order type is segmented into two
types namely order within the Sydney and interregional orders. The orders within Sydney
refers the orders that has both peak up and delivery destination within Sydney and the
interregional order refers the order that deals with location out of the Sydney.
Trend
As per the report of the sales department it has been found that the recently increasing
number of clients is requiring the service that would not be limited in the Sydney. Clients are
trying to book the courier services for regional NSW towns, Newcastle, Wollongong and the
Central West.
Price
Average price for Inter metro city service $7/Kg
Average price for Interstate service $10/Kg
Average price for International service $20/Kg
Average price for Fragile Item courier within Australia $12/Kg
Average price for Fragile Item courier internationally $27/Kg
Marketing and promotional plan
Tools Content or process
Leaflets or flyers Company contacts, booking process, special offers
Posters Company recognition, Special offers, Contact

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Internet Pay per click advertisement, Hyperlink to companies website
Social media Social network pages, consumer forum, online booking offers
Business operation
Productivity and performance target
Performance Target measure Target time
Increasing consumer retention 15% Next 6 months
Fully functional regional delivery 100% Next 12 months
Increase total sales 40% Next 3 years
New fully functional trucks 10 trucks Next 3 months
Automatic Gate in each truck 100% installation Next 3 months
Financial resource requirement
Resource Cost
Loan repayment $200,000 per annum
Payroll for 5 head office employees $25000 per month
Payroll for 20 Drivers $75,000
Purchasing 10 tuck $600,000
New automatic gate $200,000
PDA service installation $50,000
Human resource requirement
 2 employees for marketing and sales
 1 sales manager for managing the sales team
 1 financial manager to publish budget and lead accountings