Critical Analysis of Business Plans and Case Study Report

This report presents a critical analysis of two business plans: one for Quality Training and another for Nature's Candy. The analysis evaluates the structure, relevancy of information, and performance measurement within each plan, highlighting discrepancies and areas for improvement. The report also includes a case study of Fast Track Couriers, examining its executive summary, business objectives, products, services, and market analysis. The analysis critiques the plans' strengths and weaknesses, focusing on areas such as risk assessment, budget planning, and the clarity of presentation. The report emphasizes the importance of a well-structured and comprehensive business plan for effective business operations and stakeholder communication.

Running head: DEVELOP AND IMPLEMENT A BUSINESS PLAN
Develop and Implement a Business Plan
Name of the Student
Name of the University
Author note

2DEVELOP AND IMPLEMENT A BUSINESS PLAN
Assessment 1- Research Project
Critical analysis of business plan 1:
Structure
The business plan has some major discrepancies in the coverage. The name of the
author of the business plan, contact details, brief purpose of the business are missing in the
cover page of the Quality Training business plan. As per the professional structure of the
business plan the executive summery should represent the overall purpose and the content of
the business plan briefly. However, in the business plan of Quality Training the objective,
mission, vision and key success of the organisation take place within the executive summery.
Therefore, the position of the executive summery and the position of basic purpose of the
business have been presented incorrectly. Apart from that, the business operation of the
company is not clear from the business plan. The structure also lacks any proper indication of
risk analysis of the business. However, only the external risks have been presented in the
competitive analysis section. The business planning documentation of Quality Training lacks
the budget planning. The business plan only has separate section for the pricing strategy as a
extensive part of market strategy. However, as a part of the complete business operations the
plan does not have any specific budget plan. The business plan also lacks proper plan for
operation which should contain the human resource, value chain analysis and other essential
part of the business operation.
Relevancy and quality of Information
Some of the information presented in the business plan of the Quality Training is
irrelevant as well as vague. For instance, the review of market plan has provided as a part of
rationale. This kind of rationale in business plan is completely irrelevant, which does not

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have any clear significant the context of business, operation and marketing plan charter. At
the same time this review section also discussed about various part of the business plan,
however the process of conducting the review is unknown. Apart from that, the business plan
does not has any clear activity plan, rather it has a brief discussion of activities in the
marketing strategy section. Discussing the implementation and execution plan is completely
irrelevant in the marketing strategy part. A successful business plan should have a clear and
tangible activity plan which includes all the planning, implementation and review activity
with a complete set of timelines. Apart from that, in strength weakness analysis the business
plan of Quality Training did not provide any external threat or weakness that could have
included the political situation, economic situation, social perception of the market and other
external factors.
Performance measurement
A proper business plan needs all the necessary part that could help the organisation to
establish the business effectively and execute the business operation comprehensively. Along
with the planning for implementation evaluation section is a major part of any organisational
activity. In the evaluation section the major parts are the monitoring, measuring performance
and making necessary changes in the existing system. The business plan presented by the
Quality Training does not contain any performance measurement plan. However, in review of
business plan some attributes of performance measurement are presents. At the same time,
these minor mentions about the reviewing process did not describe any measurable
components with the measurable unit. Along with the measurement of overall progression
and success, measurement the process of measuring workforce is equally important for any
business organisation.
Presentation

4DEVELOP AND IMPLEMENT A BUSINESS PLAN
The presentation of the business plan is unclear and not synchronised properly. The
description of the business operation related requirement including the budget plan are
distributed across the paper in ununiformed way. Apart from that, the overall presentation is
vague and extremely brief which also made the paper incomplete and irrelevant. Some of the
essential information such as workforce planning, resource allocation, risk analysis are not
provided in a structured and professional way. Even the review system of the business plan is
incomplete and present in a scattered. The business plan also did not present any graphical
expression of their market research outcomes and their expected progression report. From the
basic description of the business purpose at the initial stage the business plan presented
rational and structured information. However, with the progression of the critical and
technical part of the business the paper become more irrelevant and lack of proper data and
structure that can create various ambiguities to the readers.
Critical analysis of business plan 2:
Link:
https://www.bplans.com/e-commerce_retailer_business_plan/executive_summary_fc.php
In this business plan analysis the chosen business plan is selected from the bplan.com
website. The chosen plan is a sample paper of Nature's Candy which is an e-commerce
company proposed for improve the quality and performance of the business to enhance the
overall profitability in the next 3 years.
Structure
The business plan has some major discrepancies in the coverage. The name of the
author of the business plan, contact details, brief purpose of the business are missing in the

5DEVELOP AND IMPLEMENT A BUSINESS PLAN
cover page of the Nature's Candy business plan. As per the professional structure of the
business plan the executive summery should represent the overall purpose and the content of
the business plan briefly. However, in the business plan of Nature's Candy the objective,
mission, vision and key success of the organisation take place within the executive summery.
Therefore, the position of the executive summery and the position of basic purpose of the
business have been presented incorrectly. Apart from that, the business operation of the
company is not clear from the business plan. The structure also lacks any proper indication of
risk analysis of the business. However, only the external risks have been presented in the
competitive analysis section. The business planning documentation of Nature's Candy lacks
the budget planning. The business plan only has separate section for the pricing strategy as a
extensive part of market strategy. However, as a part of the complete business operations the
plan does not have any specific budget plan. The business plan also lacks proper plan for
operation which should contain the human resource, value chain analysis and other essential
part of the business operation.
Relevancy and quality of Information
Very limited number of the information presented in the business plan of the Nature's
Candy is irrelevant as well as vague. For instance, the review of market plan is presented
completely from the perspective of the internal operation of the business without focusing the
other aspects of competitive environment that includes the suppliers availability, consumer
preference and others. This kind of rationale in business plan is completely irrelevant, which
does not have any clear significant the context of business, operation and marketing plan
charter. At the same time this review section also discussed about various part of the business
plan, however the process of conducting the review is unknown. Apart from that, the business

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plan does not has any clear activity plan, rather it has a brief discussion of activities in the
marketing strategy section. Discussing the implementation and execution plan is completely
irrelevant in the marketing strategy part. A successful business plan should have a clear and
tangible activity plan which includes all the planning, implementation and review activity
with a complete set of timelines. Apart from that, in strength weakness analysis the business
plan of Nature's Candy did not provide any external threat or weakness that could have
included the political situation, economic situation, social perception of the market and other
external factors.
Performance measurement
A proper business plan needs all the necessary part that could help the organisation to
establish the business effectively and execute the business operation comprehensively. Along
with the planning for implementation evaluation section is a major part of any organisational
activity. In the evaluation section the major parts are the monitoring, measuring performance
and making necessary changes in the existing system. The business plan presented by the
Nature's Candy does not contain any performance measurement plan. However, in review of
business plan some attributes of performance measurement are presents. At the same time,
these minor mentions about the reviewing process did not describe any measurable
components with the measurable unit. Along with the measurement of overall progression
and success, measurement the process of measuring workforce is equally important for any
business organisation.
Presentation

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The presentation of the business plan is unclear and not synchronised properly. The
description of the business operation related requirement including the budget plan are
distributed across the paper in clear and transparent way. Apart from that, the overall
presentation is not completely vague. However the description is scattered and distributed
within the different part of the paper which made this paper complex and inconsistent. Some
of the essential information such as workforce planning, resource allocation, risk analysis are
not provided in a structured and professional way. Even the review system of the business
plan is incomplete and present in a scattered. From the basic description of the business
purpose at the initial stage the business plan presented rational and structured information.
However, with the progression of the critical and technical part of the business the paper
become more irrelevant and lack of proper data and structure that can create various
ambiguities to the readers.

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Assessment 2- Case Study 1800 Business plan
Executive Summary
The purpose of this business plan is to propose a new business strategy for the company that
can help the company to enhance their profit by providing extended services across the
current business region Sydney. The business plan is proposed a new operational plan that
needs automatic get system in every truck. It will allow the company to allocate only one
driver per truck.
Table of Continent
Introduction................................................................................................................................8
Description of the business........................................................................................................8
Products and service...................................................................................................................9
Market analysis and strategy......................................................................................................9
Business operation.....................................................................................................................9
Management and organisational structure.................................................................................9
Proposal....................................................................................................................................10
KPI...........................................................................................................................................10
Financial background...............................................................................................................10
Risk analysis.............................................................................................................................10
Licensing..................................................................................................................................10
Communication strategy..........................................................................................................10

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Introduction
Fast Track Couriers is a courier company which serves from last 15 years. The
purpose of this business plan is to propose a new business strategy for the company that can
help the company to enhance their profit by providing extended services across the current
business region Sydney. The business plan will also includes the stakeholder communication
strategy and Performance measurement plan.
Description of the business
History:
Fast Track Couriers is a courier company which serves from last 15 years. The
reputation of this company in delivery market has increased from last 12 years. The sales
profit has increased throughout the business history with the steady growth of the client based
and consumer satisfaction level.
Business objectives:
The mission of this business is satisfying the clients with quality and time efficient
service while increasing the Net revenue by increasing market share, extended business
operation, accessibility and high profit margin.
 To commence deliveries to the several other regions including Sydney within next 12
months
 To Increase sales by 40% in next 3 years
Keys of success
 Satisfying the customers through the service excellence
 Facilitating and advancing the trucking operation to increase operational efficiency

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 Increasing recognition through strategic promotion and marketing
 Increasing the Return On Investment my reducing the operational cost wile keeping
the product and service price unchanged
Products and service
The product and service of Fast Track Courier is related to the pickup and delivery
system within the NSW, mainly in Sydney. Apart from that the company has also online
booking and payment facilities for their customer. Apart from that, online and telephone
based consumer helpline is also available during the working hours. The major products and
services are listed below:
 Order booking for courier, delivery and logistics operation
 Picking the medium to large packages from the customer site
 Delivering the packages to the detestation within the time by truck
 Customer helpline
Market analysis and strategy
Structure of market
The courier service market of NSW mainly operates the individual clients with
lightweight goods, dealers and distributers with medium to high weight goods. The price
range of the service is based on the weight of the product and the fragility. Because of the
geographical advantage, the courier service of this region is land based traffic.
Competitors
The highly reputed courier service companies in New South Wales and corresponding
areas are StarTrack, Australia Post, DHL, Fastway Couriers and Toll. All competitors are

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well experienced in this market and they are operating their business through New South
Wales. Some of the competitors have very limited and start-up international courier service.
Market segment
The market is segmented through the order type. The order type is segmented into two
types namely order within the Sydney and interregional orders. The orders within Sydney
refers the orders that has both peak up and delivery destination within Sydney and the
interregional order refers the order that deals with location out of the Sydney.
Trend
As per the report of the sales department it has been found that the recently increasing
number of clients is requiring the service that would not be limited in the Sydney. Clients are
trying to book the courier services for regional NSW towns, Newcastle, Wollongong and the
Central West.
Price
Average price for Inter metro city service $7/Kg
Average price for Interstate service $10/Kg
Average price for International service $20/Kg
Average price for Fragile Item courier within Australia $12/Kg
Average price for Fragile Item courier internationally $27/Kg
Marketing and promotional plan
Tools Content or process
Leaflets or flyers Company contacts, booking process, special offers
Posters Company recognition, Special offers, Contact

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Internet Pay per click advertisement, Hyperlink to companies website
Social media Social network pages, consumer forum, online booking offers
Business operation
Productivity and performance target
Performance Target measure Target time
Increasing consumer retention 15% Next 6 months
Fully functional regional delivery 100% Next 12 months
Increase total sales 40% Next 3 years
New fully functional trucks 10 trucks Next 3 months
Automatic Gate in each truck 100% installation Next 3 months
Financial resource requirement
Resource Cost
Loan repayment $200,000 per annum
Payroll for 5 head office employees $25000 per month
Payroll for 20 Drivers $75,000
Purchasing 10 tuck $600,000
New automatic gate $200,000
PDA service installation $50,000
Human resource requirement
 2 employees for marketing and sales
 1 sales manager for managing the sales team
 1 financial manager to publish budget and lead accountings

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 1 Accounts Clark for regular accounting plan
 1 Human Resource Officer for recruiting new employees and empowering
existing workforce
 2 Administration officer to managing the facilities, equipments and maintaining
premise
 1 Logistic manager for leading and managing the drivers and the direct logistic
operations
 20 truck driver for picking up, transporting and dropping the packages to
destination
Physical resource requirement
 10 new trucks with existing 10 trucks
 Driver controlled automatic loading and unloading system for each truck
installed at the gate
 PDA (Personal Digital assistance) system for each track driver and the logistic
manager
 GPS system in each truck to systematic navigation and efficient logistic
operation
Management and organisational structure
Structure
The organisational structure follows a hierarchy based structure where the
management team and owners are at the top most position and the Truck drivers and accounts
Clark are at ground level. In the following figure the organisation structure is presented:

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Management Team and
owners
Managing Director
Logistics
Manager
Administration
Officer
Human
Resource
Officer
Finance
Manager
Sales
Manager
Truck Drivers
x 20
Accounts
Clark
Roles and responsibilities
Roles Responsibilities
Management Team and owners Making decisions in business operation, investing
Managing Director Manage and control the entire business operation
Logistics Manager Manage and control truck drivers and logistics service
Administration Officer Taking care of the technical and non technical facilities
Finance Manager Making budget plan, managing the accounts operation
Human Resource Officer Recruiting employees, training and development,
employee empowerment
Sales Manager Managing marketing and promotions and sales
Truck Drivers Operating pick up, transporting and Drop function with
time efficiency
Accounts Clark Making day to day financial update, payroll development
Operational workflow

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Order booking
Developing bills and
payment details
Inserting order details
including pickup, drop
location and Goods
details
Informing Truck Driver
with PDA based
information
Picking up, Transporting
and Drop
Client relation
and promotion Sales Dpt.
Sales Dpt.
Client
Accounts Dpt.
LogisticsSales Dpt.
TruckerLogistic Manager
Trucker
In the following operational workflow round shapes represents the operating
departments and responsible personnel for specific function. The rectangle shapes of this
flow represent the various operations and their value exchange with other function. The thing
arrow represents the flow of the procedure and the thin arrow refers the direction of output
from different operational units.

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Proposal
The following proposals have been made for improving the total quality of the Fast Track
courier services.
 Purchasing 10 new Trucks
 Installing new automatic gate in 10 existing truck an 10 new tracks
 One Driver will be allocated for each Truck, which implies 20 drivers from 20 truck
 Cost for truck will be procured from bank loan
KPI (Key Performance Indicators)
Performance Target measure Target time
Increasing consumer retention 2.5% In each month
Progressing regional delivery process 9.2% In each month
Increase total sales 13% In each year
Automatic Gate installation 33% progression In each month
Minimum success rate of delivery 95/100 Every 100 order
Increasing brand recognition and consumer
booking
10% In each month
Financial background
Current Sales $17 million Estimated Sales $22 Million
Current Profit $1.9million Estimated Net Profit $3.2Million
Net Asset 2.3 million
Loan Repayment +$200,000 per annum
Operating cost +$2.2 million
Administrative cost +100,000 per annum
Workforce Cost &1200000 per annum

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Risk analysis
Risk Likelihood Impact Mitigation plan
Mechanical failure of
trucks
Medium Medium Regular maintenance of upgrading
equipments can prevent sudden
system failure
Lack of funds Low High Maintaining profit and assets,
taking loans from banks,
minimising errors in expenses
Employee Resistance Low Medium Regular communication,
Employee encouragement and
empowerment will help to reduce
the employee turnover
Supplier unavailability Medium High In depth market research,
effective negotiation,
strengthening vendor relation and
improve the price quality
equilibrium
Consumer dissatisfaction High Low Effective communication, improving
service quality, enhancing delivery
speed will satisfy the customer needs
and expectation
Licensing
The following licences and legislative registrations are required to continue the business
operation of Fast Track with new changes in physical accessibility and business operation.
 Driving licences for drivers
 Inter region transportation business licence
 Fair Trading Registry
 Class 3 vehicle access permit

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 Registration of Australian Business Number
 Registration for Australian Goods and Service Tax
 Licence for Fuel Tax Credit
 Licence for Occupational Health and Safety ensured Workforce
Communication strategy
Who Why When How
Management
team
Operating and
managing the operation
and planning
Initial and secondary phase
of the project
Face to face
communication,
meeting,
Telephone, E-mail
Office
Employees
Executing back office
operations
From the secondary phase
to ending
meeting,
Telephone, E-mail
Truck drivers Having the training of
new Automatic Gate
system
After installation of the
new equipments
Face to face
communication,
meeting
HRM Proving training of new
equipments and
recruiting employees
After the final presentation
of the operational plan
Face to face
communication,
meeting, E-mail
Suppliers Delivering goods and
negotiating
Before and after
purchasing trucks, before
and after installation of
automatic equipment
Face to face
communication,
Telephone,
meeting

19DEVELOP AND IMPLEMENT A BUSINESS PLAN

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Assessment 3- Research Project
Q1.
Corrective performance improvement will be required to improve the average order
processing time. In orders to implement the Corrective performance improvement
management, the step by step operational plan has to be mapped with the required timeline.
After complete documentation the essential requirement have to be identified. As per the
findings each and individual operational unit have to be facilitated.
Decreasing average cost per process will require interim performance improvement
there the step by step operational plan and required resources have to be mapped with the
required cost. After complete documentation the essential adjustment, budget planning and
required changes in inbound goods have to be identified (Van Der Aalst 2013). As per the
findings each and individual operational cost the new cost planning have to be implemented.
To reduce quality error rate the preventive performance improvement will be
required. In orders to implement the preventive performance improvement management, the
step by step operational plan has to be mapped with potential error assessment. After
complete documentation of the error the loopholes in the system can be identified (Saunders
and Lewis 2012). As per the findings the management has to ensure that in next phase the
process will prevent all the potential corrupted operations.
Adoptive performance improvement will be required to improve the average order
processing time. In orders to implement the Adoptive performance improvement
management, the workforce have to be assessed though identifying their skills and weakness.
As per this report the adaptation plan including train and development will be required for the
existing workforce.

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Q2
a. The rate of absenteeism is higher than expected, which had a huge impact on overall
productivity and quality
The absent rate is very high from the expectation ratio in the initial business plan
The percentage of absence is not stable, within June to August the employee presence is
extremely low
The productivity or number of process order decreased within the timeline of April to
July because of the lack of employees and proficiency
b. Lack of employee satisfaction could cause a huge absence count and the performance
issue
Lack of employee expertise reduces the total workforce affiance and delayed process
Inappropriate leadership and supervising plan reduced the operational integrity within the
workforce
Poor communication and information integration within the coordinating management
and execution teams
Lack of employee training and development caused poor performance improvement
within the workforce
Lack of performance recognition and encouragement system reduce the employee
retention and increased employee turnover.
c. Along with the graphical analysis of the total number of processed order the keeping
record of the quality issues of the orders are essential (Rosemann and vom Brocke 2015).
Apart from that, the operational errors have to be also documented in the performance
measurement system. It will allow the management to measure the controllable and
uncontrollable faults associated with the workforce.

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Q3
a. Training and development of existing employees are required to improve their skill
and performance level
Regular maintenance of electrical and mechanical equipments are required to improve
the execution speed and efficiency
Monitoring and problem identification system are required to eliminate the faults and
loopholes in system.
b. Along with focusing on the productivity and rate of processed order the quality
assurance is also essential. For this the management can incorporate new parameters
in performance measurement system which is the time quality ratio. Through this the
management can identify how much quality is compromised due to strict and critical
time limit.
c. Developing a scorecard which comprises all the necessary attributes of performance
measurement is essential (Kerzner and Kerzner 2017). This scorecard template has to
be distributed among the team leaders. The team leaders will report the management
with the scorecards of the team members in a particular frequency.
As per the score card and the attributed scoring system the management can identify
the performance deficiency of each of the employees. As per the performance issue
the management can make different groups of employees. In every group the
employees would have similar deficiencies in performance
After initiating the training and development plan the employees will be interviewed
regularly in order to keep the progress report updated (Jeston 2014). As per the
preference and ambiguities of the employees the management has to request the

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Human Resource Officer to make necessary changes in the training and development
program.
The well performing employees will be reworded with incentives, compensations and
special bonus. It will allow the workforce to keep themselves motivated under a
healthy competitive environment
Q4:
a. This scorecard template has to be distributed among the team leaders. The team
leaders will report the management with the scorecards of the team members
regular basis (Hammer 2015). The trainee employees will be interviewed
regularly in order to keep the progress report updated. As per the preference and
ambiguities of the employees the management has to request the Human Resource
Officer to make necessary changes in the training and development program.
b. The score card based KPI implementation plan will help the management to
identify the strength, weakness and training needs of each employee. Training and
development will increase the performance level and expertise level of workforce.
The performance recognition and rewording system will allow the workforce to
keep themselves motivated under a healthy competitive environment (Weske
2012). Maintaining the electronic and mechanical equipments with regular
services and calibration system will reduce the operational obstacles.