Business Plan Evaluation: Green Power Consultancy vs. Borrow My Tools

This report presents an evaluation of two distinct business plans: Green Power Consultancy and Borrow My Tools. The introduction emphasizes the significance of business plans in guiding commercial organizations' strategies, sales, marketing, and financial backgrounds. It outlines the structure of the report, which includes detailed business profiles of both companies, focusing on their visions, missions, market research, operational strategies, products and services, marketing plans, and financial strategies. The report critically examines the strengths and weaknesses of each business plan, supported by scholarly research, and offers recommendations for improvement. Green Power Consultancy, established in Burlington, focuses on providing services to building designers and architects. Borrow My Tools, a startup in San Mateo, provides home improvement tools to individuals and handymen. The analysis identifies key aspects of each plan, such as market segmentation, operational efficiency, and financial strategies, and provides insights to enhance their effectiveness. The report also addresses competencies faced during the assignment, lessons learned, and concludes with an overview of the findings.

EVALUATION OF COMPANY BUSINESS PLAN
Evaluation of company business plan
Name of the Student
Name of the University
Author Note
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Table of Contents
1.0 Introduction................................................................................................................................3
2. Business Profile of Green power consultancy.............................................................................5
2.1 Vision and mission of the business...................................................................................5
2.2 Market research.....................................................................................................................6
2.3 Operational strategy...............................................................................................................6
2.4 Products and services.............................................................................................................7
2.5 Marketing plan.......................................................................................................................8
2.6 Financial strategy...................................................................................................................8
3. Business profile of Borrow my tools...........................................................................................9
3.1 Vision, Mission, and goals...................................................................................................10
3.2 Market research...................................................................................................................10
3.3 Operational strategy.............................................................................................................11
3.4 Products and services...........................................................................................................12
3.5 Marketing plan.....................................................................................................................12
3.6 Financial strategy.................................................................................................................12
4.0 Strengths of business plan.......................................................................................................13
4.1 Green power consultancy....................................................................................................13
4.2 Scholarly research................................................................................................................13
4.3 Strengths of Borrow my tools..............................................................................................15
4.4 Scholarly research................................................................................................................15
5.0 Weaknesses of business plan...................................................................................................16
5.1 Green power consultancy....................................................................................................16
5.2 Scholarly research................................................................................................................17
5.3 Limitations of business plan of Borrow my tools................................................................18
5.4 Scholarly research................................................................................................................18
6. Analysis of the two business plans............................................................................................19
7.0 Recommendations for improvement........................................................................................20
8.0 Competencies faced on this assignment..................................................................................20
9.0 Lessons learnt for the assignment............................................................................................21
10.0 Conclusion.............................................................................................................................21
11.0 References..............................................................................................................................23
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1.0 Introduction
Business plan are the strategy which is created by strategic planners of commercial
business organizations which helps to enhance their sales and marketing strategies as well as the
financial background of the business. The vision and the mission of business can be addressed in
the first place with the help of a business plan (Berbegal-Mirabent, Gil-Doménech & Alegre
2016). The functional as well as the operational strategy of a business environment can be
verified in the first place using the business plan.
This paper shall highlight the business plans of two commercial business organizations
such as Green power consultancy and borrow my tools. The strength and limitations of the
business plan of these two organizations shall be highlighted in this paper. The report shall also
provide a few recommendations of the two selected organization which can help them to enhance
their business plans. The business plans of the two organizations which will be illustrated in this
paper shall reflect the quality of service which is provided by the two commercial organizations.
The prime drawbacks, as well as the strengths of the organization, shall also be reflected on this
assigned in an organized manner (Fulker et al., 2016). The effective as well as the innovative
ways which are adopted by these two organizations can also be understood from the discussions
which are made in this paper.
This paper shall be very much useful to understand what exact changes are required in
the business plans of the two organization which will be selected in this paper. The
recommendations which will be provided in this paper shall be entirely based on the current
market trends and the gaps which will be identified from the business plans of the two selected
organizations (Li et al., 2019). The impact of the different business factors such as the consumers
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of the business, opportunities for the employees working in these two organizations, the different
types of business risks and the impact of the identification of the loyal consumers shall be
considered while proposing the recommendations for these two business organizations (Smith,
2018). The recommendations will be very much useful for the consumers of these organizations
as they can get better quality products and services if the proposed recommendations are
accepted by the strategic planners of those organization who creates their business plans. The
following segment of this report shall be identifying the business profiles of the two selected
business organizations.
2. Business Profile of Green power consultancy
This commercial consultancy was established in the city of Burlington. There is a
seasoned management team which works for this organization, they look after the changes
required in their current business plan. Each of the building designers as well as the architects of
the city can get the services and the products which are provided by this company. The sales
percentage, gross margin and the net profit of this business have increased in the last three years
in Green Power Consultancy (Stewart, 2017). Every long term strategy which is adopted by this
organization can be understood from the business plans of this organization due to its
transparency. These organizations also provide a variety of service to each of their consumers,
some of the products which are offered by this organization include grey water usage system and
the advanced passive heating system. Every client of this business are given special discounts
and loyalty discounts.
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2.1 Vision and mission of the business
Collaboration with the diverse categories to business partners to offer the best quality
services is the primary vision of this business. This business organization wants to be a leader
among the other architecture organizations which are there in the same city. Enhanced decision-
making ability can be considered as the other vision of the strategic planners of this corporate
business organization. Delivery of high-quality products and services to the clients is the
foremost aim of this commercial organization. This organization provides green power solutions
to each one of the clients wants to make new constructions in the Burlington community. The
steering committee of this business is investing hugely on the customer service departments so
that they can identify the loyal customers. Creation of a sustainable environment is one of the
prime goals of this commercial business organization. The other goal of this commercial
organization is customer satisfaction which can provide them with a competitive edge over the
other similar organizations in the city. The company aims to provide good quality service in each
of their online orders which are booked online.
2.2 Market research
This commercial organization has numerous customer groups related with the marketing
team. These groups are very much useful to understand the current as well as the future trends of
the business (Swanson, 2017). Identification of professional and efficient architects is another
significant marketing strategy which is a part of the business plan of this business. Based on the
current business plan of this organization it can be said that this company has two distinct target
market groups, the first group is the architects who creates the structure of the buildings and the
second group is the consumer group who deals with the environmental elements of the building.
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2.3 Operational strategy
The operational strategy of Green Power consultancy is very much impressive as it has
segregated their target market into two different customer groups such as the customers and the
architects. The role of each of these customer groups was very much important for the growth of
this business in the last three years (Cant, 2016). The customer groups of this organization likes
to maintain a good relationship with each of the external stakeholders such as their service
providers, this operational strategies has helped this organization to improve their revenue from
$200,000 to $5M. A through cost benefit analysis is conducted before any type of green energy
project which is considered by the individual consumers of this business. Most of the individual
consumers who works in this business are under graduates unlike the other similar organizations
in Burlington. The architects of this organization are used as sales people by the management
team of Green Power as they understand the exact value added services which are required by
the consumers of this business (Götz, 2020). These architects communicates with the consumers
of this business both at personal level as well as in professional level to understand the varying
expectation of the consumers. The prime reason behind the communication in personal level by
the architects is to understand the personal consciousness and the ethics of the individuals. The
operational strategy of this business is very much advanced and this organization likes to work
on different categories of project such as the residential projects and the corporate projects.
2.4 Products and services
Wide ranges of services are provided by this organization like the passive heating vents,
employee transportation services. Passive heating is one of the services offered by Green Power
consultancy, this service is applied during the construction of a new structure in a green building
environment. The additional heat which is usually generated from the buildings are absorbed
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with the help of the passive heating technique. Rain water is no longer considered as the potable
water, as a result this Green Power consultancy captures and makes the most out of the grey
water which is used for irrigation purposes as well as in wash rooms (Stark, 2016). One of the
most significant service which is provided from Green Power consultancy is the intelligent
decision related with the use of different types of energy sources such as wind energy, and solar
energy. Green Power consultancy introduced subsidized alternative transportation voucher to
reduce the energy consumption of the employees who works in this business. There are separate
bicycle lockers for each and every employee working on this consultancy as this consultancy
wants each and every employee to use bicycles as their main source of transportation. Green
Power consultancy also makes the most out of the recycled materials for the construction
projects as they want to decrease the energy demands for building new building materials.
2.5 Marketing plan
The marketing plan of this organization depends directly on the expectations well as the
needs of the consumers which is very much dynamic in nature. Expertise and the qualification of
the architects who are working in this organization are always a part of the planning team who
creates the marketing plans (WYRED Consortium. 2018). The nature of the target market is
considered while selecting the marketing plan for the products and services which are offered by
Green Power consultancy. Demographical characteristics of entire Burlington play a very
significant role to decide the exact marketing strategy for Green Power as well. Expectations of
the both the younger generations as well as the older generations are considered prior to the
selection of the marketing strategy in this business.
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2.6 Financial strategy
The financial strategy of this organization is very much advanced as it considers the
future as well as the current market trends. This organization provides different types of service
packages to their consumers considering their requirements. Long and short term service
packages are provided to the clients (Rosati & Conti, 2016). The current financial performance
of this business is very much impressive as a result both the long term as well as the short term
are fixed in this business for the last three years. On the basis of the existing business plan, it can
be said that Green Power consultancy maintains a steady tax rate over the years. The different
components of the financial strategy of Green Power are providing bank loans to the consumers
who are taking the service of this organization for a longer period of time, and providing credit
cards to the stakeholders of this business.
The personal goals of the employees working in this organization are aligned with the
business requirements of the organization (Rosati & Conti, 2016). Different types of financing
alternatives are provided to the consumers of this business so that each and every consumer can
get the service offered by this organization.
3. Business profile of Borrow my tools
It is one of the most important start-up organizations which is located in San Mateo, the
entire CA community gets the benefit of the service offered by this organization. There are two
market segments which get the service of this organization, one of them are the individuals who
undertake the home improvement projects and the other are the handymen who are hired from
outside the business environment for the successful completion of the project.
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This organization provides a wide variety of tools which are used as home improvement
tools such as hammer, screwdrivers, adjustable wrench, utility knife, handsaw, pliers and tape
measures (Ferreras-Garcia, Hernández-Lara & Serradell-López, 2019). The prime shareholder of
this business is Josh Taylor who is also a veteran in both the leasing industry as well as the
contractor industry.
This business organization has an impressive customer service department who looks
after the queries and complaints coming from the consumers. The two competitive edge of this
business are providing high quality offerings and bench marked service to the consumers of this
business.
There are diverse categories of tools which are leased to the consumers of this business.
These tools can be categorized into three larger groups such as assorted, exterior and the wood.
There are numerous subsidiary organizations which works with Borrow my tools, each of these
companies provides lease to the consumers so that they can get the tools from this organization.
3.1 Vision, Mission, and goals
Providing the finest home improvement tool for the San Mateo community is the prime
mission of this organization. Increasing the market share is among the other prime mission of
this business. Improving the customer service department is the other mission of Borrow my
tool. The business growth of this organization is very much on the higher side and the growth
rate of this organization is 4%. Borrow my tool aims to have a control on each of the overhead
costs of the business as there are diverse categories of stakeholders which are directly related
with this business (Jazayeri & Park, 2019). The prime goal of Borrow my tool to provide high
quality products, at the same time, maintaining strict inventory is also an important goal of this
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commercial organization. The entire San Mateo community gets the service of this business in
terms of the high quality tools.
3.2 Market research
Both the handymen as well as the individual consumers, plays a huge role to enhance the
market area of this commercial business organization. Based on the current business strategy it
can be said that this organization likes to get back 70% of the rented tools within seven months.
Borrow my tool is aiming to achieve self-sustaining revenue in the next two years. Extensive
marketing strategy is adopted by this business organization to attract the potential consumers of
San Mateo community (Ferreras-Garcia, Hernández-Lara & Serradell-López, 2019). There are
diverse categories of potential groups and individuals who work with Borrow my tool and are
contributing for the growth and development of this business.
3.3 Operational strategy
There are diverse categories of operational strategies which are adopted by this business
organization and each of the three departments exterior, assorted and wood. The tools which are
provided by this organization are kept in the excellent conditions. The workers of this business
organization are extremely knowledgeable about the services which provided to the consumers.
Strict accounting as well as inventory controls are maintained by the stakeholders which are
related with this business (Azayeri & Park, 2019). Borrow my tool do not miss any of the
deadlines which are set by the consumers of this business as well. The concept of bidding is
introduced regarding the selection of the sub-contractors in Borrow my tool.
The operational strategy of this business is very much customer centric and it entirely
depended on the expectations and the need of the citizens of San Mateo community. All
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interconnected parts of this business falls under the operational strategy of Borrow my tool.
Adapting to the change environment whenever a new technology or business practice is
introduced is also considered as the integral component of the operational strategy (Watson,
McGowan & Cunningham, 2018). Competitive priorities is the other essential component of the
operational strategy which is adopted by this organization, this feature is very much useful for
this organization to manage the operational costs as well as the overhead costs related with this
business. The operational strategy of this organization helps them to provide better quality
products and services to each of their consumers. Three different types of categories are there in
Borrow my tool from which consumers can select their services such as the Wood, exterior
product and assorted.
3.4 Products and services
This business organization provides a wide range of tools to their consumers and these
tools can be leased or rented from this organization. Borrow my tool is very much helpful for the
consumers as it guides them to get the appropriate products (Kusumaningrum & Hidayat, 2016).
The different types of products which are provided from this organization are lathe, router,
planer, sawzall, drum sander, nail gun, industrial cordless drill, air compressor, pressure washer,
paint sprayer, roto tiller and radial arm saw. There are diverse categories of rental options which
are provided by this organization. Evaluation of each of the tools is an integral part of the
business procedures in this business.
3.5 Marketing plan
Segmentation of the market is one of the prime aspects of the market plan which is
adopted in this business organization. This organization has developed a strategic relationship
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with both the leasing companies as well as the clients of San Mateo community (Lange, 2018).
The benefits of the leasing is very much beneficial for the citizens of San Mateo as it helps in
eliminating obsolescence. Gaining tax advantage is the other advantage of the leasing options
which are provided by Borrow my tool.
3.6 Financial strategy
There is a three year financial plan which is considered in the business unit of this
commercial organization. The current interest rates of this organization are very much same, at
the same time the long term interest rate is also same in all the three years. The tax return of
Borrow my tool is 30% over the last three years (Watson, McGowan & Cooper, 2016). There
are short and long terms strategies financial goals which are set by the strategic planners of this
organization. The performance and the suitability of each of the stakeholders of Borrow my tool
is enhanced with the help of the financial strategy which is adopted in this organization. The
financial analyst of this organization plays a significant role while selecting the appropriate
business strategy as the business conditions of this industry keep on changing every moment
(Lange, 2018). The major components of the existing financial strategy are the sales forecasts,
selling cost of the products and services
4.0 Strengths of business plan
4.1 Green power consultancy
 The prime strength of the business plan of this commercial organization is their future
plan which helps in formulating new business strategies (Watson, McGowan & Cooper,
2016). The vision of this business are also managed with the help of the business
strategies which are created on the basis of the future market trends.
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