Comprehensive Business Plan Analysis and Evaluation Report - BSBMGT617

This report provides a comprehensive analysis of two business plans: Australian Hardware and Coffeeville. It begins with a review of the business context for each company, followed by a detailed examination of their business plans against established criteria. The report critically analyzes the vision, mission, values, and objectives of each business, comparing and contrasting their strengths and weaknesses. It delves into key aspects such as marketing activities, financial backgrounds, and risk analysis, offering a thorough evaluation of each plan's effectiveness. The report also includes an assessment of the companies' performance, considering factors like market presence, customer focus, and financial viability. It incorporates elements of performance review and benchmarking to provide a complete picture of the business operations and strategic planning. This assessment is designed to evaluate the effectiveness of the business plans, focusing on strategic alignment, operational efficiency, and overall business performance.

Running head: DEVELOP AND IMPLEMENT BUSINESS PLAN
Develop and Implement Business Plan
Name of the Student:
Name of the University:
Author’s Note:

1
DEVELOP AND IMPLEMENT BUSINESS PLAN
Table of Contents
Assessment 1...................................................................................................................................3
Business plan of Australian hardware.............................................................................................3
Q1: Review the simulated workplace documentation in order to understand the business
context and access the business plan ‘Australian Hardware.’.....................................................3
Q2: Analyses and interpret the business plan against the criteria for effective business plans, as
the training you have gone through on ‘BSBMGT617 Develop and implement a business plan’
and as described in your workbook.............................................................................................4
Q3: Compare the strengths and weaknesses of the business plan...............................................5
Q4: Complete a written report, detailing a critical analysis of the business vision, mission,
values and objectives, strengths and weaknesses of the business plan........................................6
Business plan of Coffeeville:...........................................................................................................8
Q1: Review the simulated workplace documentation in order to understand the business
context and access the business plan ‘Coffeeville.’.....................................................................8
Q2: Compare and contrast the business plan against the criteria for effective business plans, as
the training you have gone through on ‘BSBMGT617 Develop and implement a business plan’
and as described in your workbook.............................................................................................8
Q3: Compare the strengths and weaknesses of the business plan...............................................9
Q4: Complete a written report, detailing a critical analysis of the business vision, mission,
values and objectives, strengths and weaknesses of the business plan......................................10
Assessment 2.................................................................................................................................12
Consultation Plan Role Play......................................................................................................12

2
DEVELOP AND IMPLEMENT BUSINESS PLAN
Business Plan.................................................................................................................................13
Introduction................................................................................................................................13
Discussion......................................................................................................................................14
Description of the business............................................................................................................14
Business products and services......................................................................................................14
Marketing activity..........................................................................................................................15
Financial Background................................................................................................................17
Risk Analysis.............................................................................................................................18
Licensing Requirements............................................................................................................19
Conclusion.................................................................................................................................19
Business Plan Implementation...................................................................................................19
Assessment 3.................................................................................................................................21
Performance Reports.................................................................................................................23
Application of Benchmarking....................................................................................................23
Performance Review for the New Business..............................................................................24
Reference.......................................................................................................................................25

3
DEVELOP AND IMPLEMENT BUSINESS PLAN
Assessment 1
Business plan of Australian hardware
Q1: Review the simulated workplace documentation in order to understand the business
context and access the business plan ‘Australian Hardware.’
Australian hardware is considered one of the largest business company headquartered in
Sydney, NSW. This company is founded in 1921 and serves 138 stores throughout Australia.
The min products of the company are timber, hardware, paint, tool, housing, outdoor and garden.
The targeted customers of this company are those consumers who appreciate high quality
innovative products. The products that this company offers comes up with competitive price with
added discount sand incentives for the traded customers. The skilled and experienced experts
give high quality solutions and expertise to their customers in an exciting and interactive
environment. On site and off-site services are the key offerings for this company. The products
made by them are as per the customer need and demand. Apart from that the company also
extends their support in organizing charity functions and sponsoring sports events. Apart from
that the company also offers social awareness campaign. They believe in providing products
which are environmental friendly. The company also uses different recycle techniques to store
rainwater into the tanks and put them into plants. This company is having vast market reach and
also focusing on to increase their market within the next five years. Australian hardware
maintains markup on purchase price at 35%.the strategical review for the company is to evaluate
the financial statement in every six months to keep balance in gross profit. The company workers
get compensated according to the legislative requirements. Liability on products are $15 million
and all the assets are insured to current value.

4
DEVELOP AND IMPLEMENT BUSINESS PLAN
Q2: Analyses and interpret the business plan against the criteria for effective business
plans, as the training you have gone through on ‘BSBMGT617 Develop and implement a
business plan’ and as described in your workbook
In this business plan the company have targeted three segment of market which are
improver, DYI and trade persons. The strategy lies in differentiation of product and service. The
decisions taken by the company are-
Increase sales revenue and gross profit.
Maintain or increase, market share.
Operational cost control
Maintenance of quality and standard.
Making environment supported products.
Apart form that the company also reuse the previous year profit by reinvesting them in
the business. The company serves in all regional locations in Australia where they can attract
more number of customers. The recruitment and selection policy of this company provided by
the experts are unique and vast. They use social media platform to recruit persons and give them
training in sales, production area, management and leadership, environmental, community,
sensitivity, health and safety and different external trainings like TAFE and territory education.
They also train the existing staffs to improve skills and make a lot of investment on them. The
market positions of this company are competitive based pricing and focused on providing high
quality products supported by environment. The company have produced financial statements for
the financial years to check the stability if the business plan. The financial statements include
balance sheet, cash flow statements and profit & loss statements. During the financial year
company have total assets and liability both costing $1760 million dollar making the balance
sheet justified. Similarly during the financial year total sales happened $3700 million dollar
among them gross profit amounted to $1850 dollar. During the tax company paid tax of $245
and made a net income of $345million. So, it shown that the company’s profitability during the
year was good hence making the business plan viable.

5
DEVELOP AND IMPLEMENT BUSINESS PLAN
Q3: Compare the strengths and weaknesses of the business plan.
Every business plan have certain strength and weakness. The company can counter on the
strength to move forward into the business. Similarly then can convert their weakness into
strength and counter on it. Australia hardware is also no different. The strength and weakness of
their business plan are –
Form
the
above
table it
is seen
that the
company have some issues regarding restricted supply chain networking, not much of brand
recognition among the customers and high cost associated with environment. But there are a lot
of positivity which the company can count upon to improve their performance. Apart from that
the company should also try to generate new business ideas, improve production the leading
brand capacity, do different types social works to get more in touch with the customers. The
competitors also are main part of the of the business plan. The company should also be updated
Strength
1. Excellent high skilled staffs
providing top quality expertise to
the customers.
2. Wide and differentiated servicing
3. Wide product diversification
meeting all the required need of
customers.
4. Strong presence in the market.
5. Tie ups with international
suppliers for production of high
quality products.
6. Environment friendly servicing.
7. Secured real estate growth to the
customers.
8. Products are developed through
online e commerce sites.
Weakness
1. Products being environmental
friendly acquires lot of costs.
2. Though being served
worldwide, but still are not
that much branded.
3. Supply chain network is not
vast.

6
DEVELOP AND IMPLEMENT BUSINESS PLAN
about the competitors’ products and simultaneously develop their own business strategy. These
are the key survival strategy of the business.
Q4: Complete a written report, detailing a critical analysis of the business vision, mission,
values and objectives, strengths and weaknesses of the business plan.
The vision of Australian Hardware Company is to be the leading brand in hardware
industry of Australia within the next five years and also to provide more enriched expert
solutions to the clients.
Australian hardware is the leading service provider of Australia in hardware, homewares
garden suppliers and building materials in Australia which are of good quality. They are also
focused to provide with cheap price, standard rate other than the competitors. Apart from that the
mission of this company is to be more customer focused and conduct various kinds of workshops
related to environment and society upliftment.
The main objectives of this company is company is as follows-
1. The company aims to increase 10% to 15% of growth in every year.
2. They are determined to generate $300million in sales per month.
3. The company is focusing on controlling of gross profit through disciplined growth.
4. The company is also focusing on maintaining 50% on cost of goods sold.
The strength and weakness of the business plan of Australian hardware are as follows-

7
DEVELOP AND IMPLEMENT BUSINESS PLAN
Strength
1. Excellent high skilled staffs
providing top quality expertise
to the customers.
2. Wide and differentiated
servicing
3. Wide product diversification
meeting all the required need of
customers.
4. Strong presence in the market.
5. Tie ups with international
suppliers for production of high
quality products.
6. Environment friendly
servicing.
7. Secured real estate growth to
the customers.
8. Products are developed through
online e commerce sites.
Weakness
1. Products being
environmental friendly
acquires lot of costs.
2. Though being served
worldwide, but still are not
that much branded.
3. Supply chain network is
not vast.

8
DEVELOP AND IMPLEMENT BUSINESS PLAN
Business plan of Coffeeville:
Q1: Review the simulated workplace documentation in order to understand the business
context and access the business plan ‘Coffeeville.’
Coffeeville private limited in a joint partnership company located in Melbourne, Australia.
This company was established in the year 2009.they provide high quality coffee, beverages and
foods to the customers. Apart from that they also trade coffee into other places. The USP of this
company lies in providing quality expertise and fast services to the customers. The target market
of this company have been segmented to individual takeaway, individual sit down and catering.
The partners have invested $150000 in the business and take $200000 loan from bank. Apart
from that they are also planning to generate profit of $230000 which is expected to be 15% more
in the financial year. The other products of this company are focaccias, salads, pastries, muffins,
coffee, tea and chocolate, milk shakes and ice coffee and lastly bottled drinks. As the coffee
fanaticism of the people of Melbourne have increased in quite a good number, so the business of
this company have also reached a good height. Apart from that the company have also tied up
with other companies who supplies them the necessary items or products. For example general
restaurants provides beverages, koppie coffee beans, pukka pastries and bakery goods and lastly
Melbourne meat providore. The targeted customer of this company are office workers, 8% of
total area population, working within 500 meters of the coffee shop. Apart from that the other
requirements are people aged between 20 to 60, income over $50000, sensitive to food quality
and service along with clerical and professional workers.
Q2: Compare and contrast the business plan against the criteria for effective business
plans, as the training you have gone through on ‘BSBMGT617 Develop and implement a
business plan’ and as described in your workbook.

9
DEVELOP AND IMPLEMENT BUSINESS PLAN
From this business plan it is seen that Coffeeville Company being a newly emerged
private Business Company have generated vast business strategy which includes training and
development process, recruitment process, and skill retention strategy. The company recruits
staffs through direct interview, trade publications and online recruitments. They give training
to the employees for making good quality food and coffee. Here the training is conducted on
sales and marketing and food production. The skills of employees are continuously
monitored and performance appraisal is done by the company officials. The managers and
employees do collaborative works to build skill and ensure alignment of employee’s efforts
and skills to estimate the company’s strategic decisions. The company serves 250 to 300
customers on a daily basis. The company also focus that the customer have a feel good
environment. The company have also taken some measures or action plans for the benefit of
mankind and environment. For example the company have reduced usage of water and
energy consumption, conduct environmental audit and training along with market
environmental survey through internet and social media platforms. The company have
provided some financial statements during the financial year like balance sheet and ash flow
statement to check the financial viability of the organization. From the analysis of balance
sheet it is seen that the total assets for the financial year is $761805. Whereas the net liability
of the company is $200000. It shows that the company have maintained a strong presence in
the market by ensuring good investment and less liability. So, the overall situation of the
company is very strong.
Q3: Compare the strengths and weaknesses of the business plan.
Every business plan has certain strength and weakness. The company can counter on the
strength to move forward into the business. Similarly, then can convert their weakness into
strength and counter on it. Coffeeville Company is also no different. The strength and weakness
of their business plan are –

10
DEVELOP AND IMPLEMENT BUSINESS PLAN
Strength
1. The company have excellent
skilled staff for good quality food
and coffee production.
2. The company is focused on
providing high customer loyalty
3. Coffee and food offering that
exceed competitors offering in
quality and speed.
Weakness
1. A limited marketing budget to
develop brand awareness.
2. Limited space and capacity to
serve more customers.
3. High cost of sales is acquired to
the targeted customers which are
of high income groups.
Form the above table it is seen that the company have some issues regarding limited
marketing budget to develop them as a brand, limited spacing to serve more customers and
association of high cost of sales. But there are a lot of positivity which the company can count
upon to improve their performance. Apart from that the company should also try to generate new
business ideas, improve production, do different types social works to get more in touch with the
customers. The competitors also are main part of the of the business plan. The company should
also be updated about the competitors’ products and simultaneously develop their own business
strategy. These are the key survival strategy of the business.
Q4: Complete a written report, detailing a critical analysis of the business vision, mission,
values and objectives, strengths and weaknesses of the business plan.
Within the next five years coffee Ville Company have established themselves as a premier
dealer in the food and beverage industry by providing good quality coffee and beverages to the
Melbourne coffee lovers. Their vision is to expand their business into more number of locations
of Melbourne.

11
DEVELOP AND IMPLEMENT BUSINESS PLAN
Similarly, the mission of this company is to provide good quality food and beverages to the
customers. They also focus on providing high level of expertise and customer solutions. The
mission statement of this company is –
1. Providing good quality coffee to the customers irrespective of all income group.
2. The company provides superior hot and cold gourmet foods and beverages to the
customers.
3. Apart from that the company have also aimed to provide good quality pocket friendly
service and high expertise based on customer solutions.
Strength and weakness of the company implemented business plan.
Strength
1. The company have excellent
skilled staff for good quality
food and coffee production.
2. The company is focused on
providing high customer
loyalty
3. Coffee and food offering that
exceed competitors offering in
quality and speed.
Weakness
1. A limited marketing budget to
develop brand awareness.
2. Limited space and capacity to
serve more customers.
3. High cost of sales is acquired
to the targeted customers
which are of high income
groups.
Hence it is seen that the business plan that the company have implemented is having lots of
pros and cons. But still it has been able to create a good brand image within the customer mind.
Hence this business plan implemented by the company is justified.