BUS 521 - Business Plan: Pro Tech Solutions for Anti-Radiation

This business plan for Pro Tech Solutions outlines a venture focused on anti-radiation wearable technologies designed to mitigate health concerns related to electronic device radiation. The plan includes an executive summary, competitive analysis using Porter's five forces, and a differentiation strategy emphasizing product features and pricing. It addresses risk assessment, SWOT analysis, strategic positioning, organizational structure, and corporate culture elements such as leadership, communication, and motivation strategies. The plan aims to provide a comprehensive overview of the business, addressing market opportunities, competitive landscape, and internal operational strategies to establish and grow the business. The document also contains the organizational structure and management philosophy incorporating concerned person for hiring great team members and develop the team unity and innovation. The plan also includes the key elements of corporate culture like leadership, communication, hiring process, and motivation strategies.

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author Note

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Executive Summary:
The paper is focused in specifying the remedy for the concern of the people regarding
the radiation of the radio waves from the electronic devices. It is well known that the
radiation has significant detrimental impact on the health of the people. Hence it was
necessary to plan such a solution which will reduce the concern of the people in US. The
solution is planned by an organization in the form of Pro Tech Solutions. The paper evaluates
the competition that the product will face in the US market with precise implementation of
the Porter’s five forces model. In addition to this, the paper provides the differentiation
strategy and value proposition for the product and the organization with great significance on
the product features and the pricing strategy. It is important for a company to evaluate the
risk in producing a product that is not available in the market and in order to meet that
concern, the paper points out the risk and the consequences of them along with the strategy to
solve them. In addition to this, the paper portrays a SWOT Analysis of the chosen
organization and the product with precise focus on US market. The paper includes the
promotional strategies, organizational structure for the chosen venture, the fundamental
elements of the corporate culture along with the management philosophy. Apart from this, the
paper provides information on the on the various aspects of corporate culture like leadership,
communication, hiring process along with the motivation strategies and its elements like
professionalism, management style, recognition, employee training and fun activities.

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Table of Contents
Introduction................................................................................................................................3
Competitive analysis..................................................................................................................3
Differentiation strategy and Value Proposition..........................................................................4
Risk assessment..........................................................................................................................5
SWOT Analysis.........................................................................................................................7
Strategic position statement.......................................................................................................8
Description of organizational structure and management philosophy.......................................9
The key element of corporate culture.......................................................................................10
The other key elements of corporate culture............................................................................11
Leadership............................................................................................................................11
Communication....................................................................................................................11
Hiring the Right person and the core values........................................................................11
The key element of motivation strategies................................................................................12
Conclusion................................................................................................................................14
References................................................................................................................................15

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Introduction
In this era of technological advancement, devices like laptops, mobile phones, wifi
and others has become an integral part of life. Individuals, both at home as well as work place
use these devices. However devices like smart phones, smart watches, laptops, blue tooth
speakers and others emits radio waves that are highly injurious to health. Pro tech solutions,
which is a new business venture is planning to come up with anti-radiation wearable
technologies that will be able to mitigate the rising health concerns. In this report, the
competitive analysis, differentiation strategy and risk assessment of the mentioned company
will be performed. Along with that, a SWOT analysis of the company will also be performed
in order to understand the strengths and weaknesses of the company.
Competitive analysis
In order to analyze the competitiveness of the Pro-tech solutions, Porters five forces
analyses has been performed in the following paragraphs.
1. Competitive rivalry: The threat from competitive rivalry, when it
comes to the Pro-Tech Solutions is high. In spite of the fact that when it comes to the
wearable technology industry of US, the number of competitors are really high, till
date the number of companies that are concentrating on manufacturing anti-radiation
wearable gadgets is comparatively low (Dees, 2017). However, the company posses
two or three major competitors that are offering similar products to the consumers.
2. Bargaining power of the buyers: The bargaining power of the buyers
is low. Considering the fact that the Pro-Tech Solutions will provide the consumers
with high quality anti-radiation wearable devices at a price range that is slightly lower
than that of the competitors, it will be difficult for buyers to witch to another
company in case of slightest dissatisfaction.

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3. Bargaining powers of the suppliers: The bargaining power of the
suppliers is low. Oro-Tech Solutions possess good technological support from human
resources as well as experts. The suppliers of the organization will be tenure in the
market (Macht & Weatherston, 2014). Considering the fact that the company already
posses good technological support, the bargaining power o the supplier is weakened
by high number of potential suppliers along with apple amount of supplies.
4. Threat from substitutes: The treat from substitutes is low. Since the
heath issues associated with radiation is increasing over time in US, consumers need
the help of anti radiation gadgets and pills in order to protect themselves from fatal
diseases. Due to lack of substitute, the threat of Pro-Tech solutions from substitute
products is low.
5. Threat from new entry: The threat from new entrance is moderate.
This is primarily due to two reasons. Firstly, due to extremely high cost of
establishing the business, very few number of new ventures are considering anti-
radiation gadget manufacturing business to be a new business venture (Ratten, 2016).
However, several popular companies like Samsung are coming up with such gadgets
in order to enhance their market and competitive advantage.
Differentiation strategy and Value Proposition
The term differentiation strategy is referred to the selection of one element of the
product that is unique and thus has the potential to provide competitive advantage to the
company. In the following paragraph, the differentiation strategy of Pro-Tech Solutions has
been discussed.
1. Product features: A major aspect of the wearable gadgets that will be
offered by the company is that it will provide the consumers with heck radiation

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coming from electronic gadgets by 99 percent along with protecting the gadgets like a
regular phone cover or laptop cover (Schaper et al., 2014).
2. Price Strategy: The price range at which Pro-Tech Solutions is
offering the consumers with the products can definitely be considered as a
differentiation strategy of the company. The quality of the products offered by the
company is equal to its competitors. However, its price rage is slightly lower than the
same.
Risk assessment
Risk Frequency of
the Risk
Consequences of
the Risk
Mitigation
Strategy
Risk of the product
being not accepted by the
consumers
Low If the products
offered by the Pro-Tech
Solution I not accepted
by the consumers, the
cash flow of the
company will get
minimized (Holzmann et
al., 2017). As a result of
this, the company will
suffer loss or even may
not be able to compete in
the market.
Pro-Tech
solution must
conduct a detailed
market research in
order to
understand the
reason behind lack
of acceptance of
the product.
Risk of lack of
human resource like
qualified staffs
Moderate Lack of qualified
employees will result in
decrement in the quality
Considering the
fact that US is suffering
from lack of qualified

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of the product as well as
services. This in term
will result in
dissatisfaction of the
consumers and thus
decrement in the revenue
of the Company.
labors due to aging
population, the
company should recruit
fresher and provide
them with effective on
job training in order to
enhance their skills and
thus enhance the
productivity and quality
of the products.
Legal risk: Since the
Pro-Tech Solutions is
planning to offer the
consumers with products that
is related to health, there
prevails a risk of rapidly
changing health and safety
regulations, new rules and
regulations about treating
staffs.
Low Rapidly changing
rules and regulations
means enhancement of
investment costs. In case
the Company fails to
abide by the legal
procedure legal actions
can be taken against it.
The
management of Pro-
tech solution must keep
itself up-to-date with
the contemporary legal
procedures to keep it
self-aligned with the
same. Secondly, in case
of any changes, the
management should
provide effective
training to the staffs so
that all the health and
safety regulations are
followed.

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SWOT Analysis
Strengths
1. The Innovative idea of
Pro-Tech Solutions has the potential
to enhance its business within a very
short range of time.
2. The company has
good technological support from
human resources and experts.
3. The vast product
range of the company can be
considered as its another chief
strength.
Weaknesses
1. Being a business
venture, Pro-Tech Solutions lacks
brand equity and band loyalty.
2. Lack of labor in the
US market can be considered as
another weakness of the company.

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Opportunities
1. Being the residents of
a developed country, US people are
getting concerned with the radiation.
This health consciousness of the
population can be considered as a
major opportunity.
2. Considering the fact
that the idea of the manufacturing
anti radiation wearable gadgets is
highly unique, the competitors of the
organization is low.
3. The health concerns
of the employers of the public and
private companies are increasing and
as a result of this they are searching
for anti-radiation systems that can be
installed in the workplace.
Threats
1. Being a completely
new product, there remains the risk
of the product being not accepted by
the consumers.
2. The already existing
competitors can be considered as
another major threat of the
company.
Strategic position statement
In order to enhance the awareness of the consumers about the product both offline as
well as online promotional techniques will be incorporated by the management of Pro-Tech
Solutions. The key marketing massage of the company towards its consumers is to reduce the
health impact of radiation from the environment. In order to make the local consumers aware
of the products, the management will conduct campaigns where develop will be make them

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aware of the fact how radiations can cause fatal diseases. In order to encourage consumers to
buy their product online, the company will use social media platforms like Facebook and
LinkedIn. Usage of social media platforms will not only enable the company to reduce the
promotional cost but will also enhance the awareness of both local as well as international
consumers.
Every organization needs a strategy and an effective plan, the business plan is crucial
for the setup of a new venture in the market. The paper will present a business plan which
helps in understanding the mission and the goal of the concerned organization. It can also be
used a business tool and by using that the organization can judge the current status and
progress without losing the vision of people’s ultimate destination. In the same sense, the
organization structure and the management philosophy incorporate concerned person for
hiring great team members and develop the team unity and innovation.
Description of organizational structure and management philosophy
Organizational structure address the specific need of the organization in term of its
diversity among the business partners which effectively shares the market values.
Organizational structure can be defined as Minterzberg theory, it is the framework for the
relationship on the job, operation, system, and group for making the efforts for achieving the
goal and mission on the organization (Wirtz, Pistoia, Ullrich & Göttel, 2016). It is the key
model of internal relation, power and its relation, high communication channel and
responsibility of decision making within an organization. Whereas management philosophy is
the set of foundation for a positive working environment and a team leader approach for
courage. (Mullins & Scholar, 2016)
For example, the scientific theory of Frederick W. Taylor’s management philosophy,
according to him the key aspect lies in the three main aspects:

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 Simplifying the task as much as possible so that it will be easily under
stable for everyone.
 Dividing the work equality among all.
 High use of monetary incentives.
Therefore, management philosophy and organizational structure play an important
role in defining the mission and vision of the organization (Demil, Lecocq, Ricart & Zott,
2015).
The key element of corporate culture
It is the set of shared belief and values of an organization that enhances the behavior
and the working action of the team members. The culture of an organization represents its
vision and purpose of the mission. Basically, values are the backbone of an organization by
which the team members behave and expertise the work culture by an intensive
communication. Below there is a table which analyzes the role of mission and vision in an
organization. (Shen, Shahidehpour, Zhu, Han & Zheng, 2018).
Key Aspect Role Example
Vision
The vision statement
is used for determining the
future goal of an
organization, it is used to
communicate the purpose
the organization for the team
members and the
shareholders.
Example, the vision
of
Disney
To make people
happy
Whereas the mission Example, the

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Mission statement represents the
current role and its primary
goal or other objectives, it
provides a clear guide for
making decisions and to
motivate harder in the sense
to achieve success
mission of Microsoft
To help people
around the word and also
to realize their potential.
The other key elements of corporate culture
Leadership
It is one of the essential roles in a business model that determine the company's
culture and the real success comes when the team leader or the management gives the
freedom to the employee to think innovative and show their creative skills ( (Sapolsky, 2016).
Communication
Now, communication is one of the most important factors in developing a business
relationship with the customer and the communication of the core, value, and culture among
the staff members (Germain, Claycomb & Dröge, 2014).
Hiring the Right person and the core values
In another way it also very important to hire the right person who can fit for the given
job role, who can understand the value and culture of an organization.
The key element of motivation strategies
For a moment think that any organization’s best employee has just resigned from his
role, how much time will it take to cost directly and indirectly to find, hire, and train to get

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the replacement up the productivity level of the previous employee? The answer is losing
employees means may the organization have not courage the previous employer or not
motivated them (Chun, & Davies 2016).
There are many ways to encourage and motivate the team members, it requires that
the managers should focus on their work, and respect their work in the term to get the
achievement and success. The following key elements are: Professionalism
Ethical and interpersonal behavior are the aggregation of proper business and it
is very critical to a successful employee's motivation. management style
Being a legend in terms of business management is a leadership value for the
other people. Working in own style is always beneficial for the firm and giving an
independence for others to do the same. Recognition
Recognition is a symbol of excellence, it creates an encouraging and supportive
environment for an employee to work in an organization, and it is very beneficial in terms of
business achievement.” More the enthusiasm more will be the innovation” (Li, Mu, Li & Li,
2015).  Employee training
Employee training helps to boost the operation and creative skills of an
individual. It will foster self-confidence, knowledge, leadership, and employee's loyalty

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within the organization. It will help to keep the market value and strategies for the
organization to invest more effort in their product according to the market standards. Fun
Some workload creates a hyper stress in the environment of the working area,
fun is a way to motivate people. It also played a role to make the moment happy for the
working people and make the stress down for them.
Operational strategies to identify the core aspect of the business. For reaching the
objective the objective and the mission of the organization, operation strategies play an
important role in the implementation of effective customer service.
Given below following are the strategies to identify the core aspect of the business:
 Corporate strategies: It is an involvement of the organization as a
system which is interconnected to each other. This is the strategy to understand the
cross-functional interaction to support the corporate strategy of the company.
(Kosmützky & Krücken, 2015).
 Customer-driven strategies: In terms of Operational strategies
customer-driven strategy is the key to meet the customer needs and demands of the
targeted market strategies. For that, it is very much important to develop strategies
according to the changing environment and enhance the core competencies on a
regular basis.
 Developing the core competencies for the organization with the use
of technology strategy: It concludes the involvement of well-trained team members,
an optimal location of the concerned business, and the involvement of marketing and
financial expertise. Technology can be used in the organization to enhance the flow of
operation by accelerating the flow of work.

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 Development of Product and Services: For the development of
product and services the key factors are design, added value, innovation, and creative
skills. While developing a new product for the customer, a company can be the leader
in the introducing of the product and shall wait to see whether the company's product
is successful or not. So, that it can move forward to the customer (Llopart-Mascaró et
al., 2015).
Conclusion
After the analysis of the business plan, it can be concluded that the organization can
only succeed if it has an effective business plan with organizational structure and a well-
classed management philosophy. According to that, organization need to hire people who can
understand the mission and vision of the organization. From the above analysis, it can also be
concluded that working according to corporate culture is also very much necessary for the
developing of the proper working environment. The operational strategies identify the core
expect to run an effective and efficient and effective organization. Now as per operational
plan the organization can use the system in an effective way of reaching its goal and mission.

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