This business plan details the launch of Anytime Coffee, a coffee shop in London focusing on health-conscious consumers. It outlines the business's summary, core product (healthy hot and cold coffee), immediate and future aims, and seed capital requirements (£40,000). The management structure includes a head chef, assistant chefs, waiters, and a receptionist, with identified skill gaps in billing and customer service. The target market is health-conscious individuals aged 40-60, located near a corporate building. Competitive advantages include high-quality, healthy ingredients and customer support. The marketing strategy utilizes the 4Ps (Price, Product, Place, Promotion), with a launch planned for a weekend using advertisements and digital marketing. Operations and logistics cover premises, equipment costs, suppliers, transport, legal, insurance, and certification requirements. The pricing strategy is penetration pricing to establish a consumer base. Desklib provides access to similar solved assignments and resources for students.
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