New Venture Business Plan: Multitask App System Strategic Analysis

This document provides a comprehensive business plan for a new venture called Multitask App System, which aims to connect skilled individuals with clients needing various services through an online platform. The plan includes a mission statement focused on customer orientation and product development, a SWOT analysis identifying strengths, weaknesses, opportunities, and threats, and a PESTEL analysis examining the political, economic, social, technological, legal, and environmental factors affecting the business. Porter's five forces analysis assesses the competitive landscape, and the plan highlights the company's innovation and entrepreneurial focus. The research methodology used is primarily secondary, drawing from relevant sources to inform the strategic business plan. Opportunity recognition involves competitive analysis and target market identification. The business objectives are outlined using SMART goals, including short-term, medium-term, and long-term targets, along with marketing objectives and a discussion of corporate social responsibility. The plan also covers business operations, the management team, organizational structure, research and development, physical locations, production processes, inventory control systems, quality assurance methods, and a promotional and marketing plan. Finally, it includes a detailed financial report with sources and uses of capital, cash flow projections, and balance sheet and income statement projections.

Business plan 0
Business plan
Multitask App
System04116
5/28/2019

Business plan 1
Contents
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................4
Macro-environmental factors.......................................................................................................4
SWOT.......................................................................................................................................4
PESTEL....................................................................................................................................4
Porter’s five forces...................................................................................................................5
Innovation and entrepreneurial focus.......................................................................................5
Research methodology.............................................................................................................6
Opportunity recognition...........................................................................................................6
Task 3...............................................................................................................................................7
Business objectives......................................................................................................................7
Corporate social responsibility.................................................................................................8
Business operations......................................................................................................................9
Management team and employees...........................................................................................9
Organizational chart.................................................................................................................9
Research and development.......................................................................................................9
Physical locations...................................................................................................................10
Production processes..............................................................................................................10
Inventory control systems......................................................................................................10
Quality assurance methods.....................................................................................................10
Promotional and marketing plan................................................................................................10
Marketing goals......................................................................................................................10
Marketing mix........................................................................................................................11

Business plan 2
Financial report..............................................................................................................................11
Sources and use of capital..........................................................................................................11
Cash flow projections.................................................................................................................12
Balance sheet projections...........................................................................................................12
Income statement.......................................................................................................................16
Conclusion.....................................................................................................................................18
References......................................................................................................................................19

Business plan 3
Task 1
The purpose of this report is to enlighten the person who reads about business plan of a
new venture Multitask App. The organization is a consumer service organization which offers
several services to public present in the market. The clients interact with the organization by
posting their task on the App of the organization which is multitasking.com.
The experts then post their tender for the various tasks whose intimation is provided to
the clients. The sale is initiated if the client is ready to pay the amount to the experts. The
facilities such as gardening, cleaning, plumbing, carpeting, installation, home maintenance,
pickup and delivery and many more which facilitates the public.
In addition, it must be noted that an industry in which the venture operates is a new and
innovative business. The business can make utilization of an effective team of writing content
that promotes the business in the view of clients present in the market. The organization can
make utilization of investments in their integration strategies of supply chain so that its services
may effectively and efficiently comes towards the prospective clients.
Mission statement
Customer oriented: The mission of multitask App company is to bringing the best clients
experience to its customers by its innovative and advanced multi services such as gardening,
cleaning, plumbing, carpeting, installation, home maintenance, pickup and delivery and many
more which facilitates the public and to construct place where individuals can find the service
they may avail when needed and they not only focus on providing services but provides solutions
to needs of customers. It provides more strategic elasticity to the Multitaskapp.com. It starts
providing BoIP software to permit calls to be done over the internet and its mission will still be
legal.
Product oriented: the most services in multitask App company have longer life cycle and propose
unlimited market growth. They also grow to another service category for providing best multi
services.

Business plan 4
Another mission of an organization is to sufficiently deliver the correct type of service to
the correct type of client. The business has elastic and unrestricted culture which encourages the
public to work for the advantage of an organization.
The website company is a single proprietorship business undertaking which was initiated
by an entrepreneur with an idea. An organization makes usage of the available funds to attain the
technology, raw material and infrastructure for the multitasking business. Further an organization
combines with the various skilled and creative people to operate the business functions
(Blackwell, 2017). Given below are more details regarding the new business plan:
Task 2
Macro-environmental factors
SWOT
1. Strength: the strength of multitask App is that they links all the people who are skilled
and the services which are required under the similar roof and let these skilled people
exchange for the services and accomplish them in actual time.
2. Weaknesses: the weakness of Multitask App business is that the website needs daily
updates to its effective functioning or working otherwise the clients will definitely face
challenges accessing the services and the skilled people.
3. Opportunities: the Multitask App takes the opportunity to enter into new section exists in
the target market such as babysitting, driving etc. and also the company can make usage
of the technology which is improved to increase the interface of users.
4. Threat: the absence of services standardization is the greatest threat for Multitask App.
The difference in the service delivery and the expectation can lead to problem for the
organization (Hopp, Et al, 2018).
PESTEL
1. Political: there is existence of the political stability in the country which provides the
positivity to every organizations to develop and growth and expands its scope of the
business.

Business plan 5
2. Economic: the economic state of the organization is stable because the organization holds
8th largest place in regards to the national economy.
3. Social: the social environment is accepting to the business of E-commerce and online
conveniences in the environment.
4. Technological: the companies present in the Ghana efficiently make usage of the
technology and innovation to become capable.
5. Legal: The E-commerce industry of Ghana possesses some restrictions from the
government which assist the organization and its business to grow easily in the target
market.
6. Environmental: the environment is contented and unchanging for experts to work (Olson,
2018).
Porter’s five forces
1. Threat of substitution: the power is restrained because people who are skilled are
dispersed in the environment and the organization allocates those people to require
people at the time physically it is tough to look for these people.
2. Powers of buyers: the power of buyers is reasonable as they have the power or capability
to negotiate.
3. Powers of suppliers: the power of suppliers is reasonable as they can also exchange for
the prices on the website.
4. Threat of new entry: the threat to new entrance is low as people do not have the
experience or knowledge to make entry and succeed on the online platform.
5. Threat of competitors: the threat of competitors is low as all skilled people in an
organization provide various services in an environment (Scarborough, 2016).
Innovation and entrepreneurial focus
The Multitask App Company is present on a platform of E-commerce which is already a
technological and innovative platform. So it can be stated that the organization’s business
effectively make usage of technology and innovation in the market to move ahead. The multitask
App company is the first in the business however it has entered in this market while when only
some companies are exists. So this phase will offer competitive benefit to the business in a target
market. Furthermore, the techniques of entrepreneurship of the business assist the management

Business plan 6
to effectively and efficiently create a bridge between the provider of service and the user of
service so that these can interact with each other, exchange for the price and avail services. The
company must make usage of the innovation to successfully achieve the advantage of first mover
in a target market. Moreover, they can combine innovation with the technology and add on the
services to their website. It will assist the business to efficiently and effectively gain the
competitive benefit. The business must also create a flexible structure of organization so that the
staffs can work effectively and give their efficiencies to the company. The flexible structure of
the business make the company open up with their staffs and work at the time creating a
relationship (Baker, 2016b).
Research methodology
The sources which have been used is secondary in the paper to get information about the
methods in which a strategic business plan for new venture is created. The relevant and official
sources of years 2011 to 2019 have been considered to achieve effectiveness in the paper made.
The books, journal articles, websites etc. have been considered to initiate a qualitative and a
quantitative research. The financial report of the company includes the projection of cash flows,
financial ratios and income statement to analyze the future development progress of the company
in a target market. The strategic researches have been done to analyze the competition level for
the company, along with the profile of target market and potential clients group. The quantitative
research done explains the plan of marketing and objectives of business of the company whereas
the qualitative research assists in analyzing the financial report for the company for their future
development and growth. Moreover, it must also be noted that several people have been target to
assess the information or data about marketing mix. The researchers will cite the information
related sources to accomplish the paper ethically. The data and information being shared by the
paper is not being copied from the related source and no overstatement of information or
deceptive statement is shared by the paper (Ghandour, 2015).
Opportunity recognition
Competitive analysis: the largest competitor for the Multitaskapp.com in the business is Task
Habitt Company. The companies provides same services to the clients by using platform of

Business plan 7
social media however the one difference is that they does not let the users of the service tender
for the service prices (Lovelock, Et al, 2015).
Target market: the multitask App targets the people between the age of 25-60 years because they
are the people who requires others to work for them so that they can continue with their work
efficiently and effectively and also the people who working are mostly targeted by the company
(Baker, Et al, 2016a).
The above given graph clearly stated that the E-commerce industry is increasing in target
market. It also states that the industry has big improvement scope which can help the western
Africa based online businesses like Multitaskapp.com to expand and increase its sales (Kotler, Et
al, 2015).
Furthermore discussing about the strength for the business, it must be noted that the company
having various components which differentiate them from the rivals exists in the target market.
The external environment and factors of industry performs in support to the functions of business
of Multitaskapp.com. Moreover, it must be noted that the company correctly make utilization of
entrepreneurship and innovation strategies to organize business efficiently and effectively
proceed. The technology presents in an industry along with less threat of new entrance gives
opportunities to the company to expand and proceed with its prospects of future (Zach, Et al,
2016).

Business plan 8
Task 3
Business objectives
SMART goal: the goal of the Multitask App is to increase its sales by 20% and then shift to a
larger and best business outlet in subsequent years (McKeever, 2016).
Short term goal: Aim of Multitask App is to increase the sales each month by 10% and increase
quarterly the rate of bounce by 11%.
Medium term goal: the business Multitask App aims to add 10 more services in next 3 to 5 years
and also it aims to continue to increase its sales by 11% (Ferrari, 2016).
Long term goal: the business Multitask App aims to increases their geographical limits in
prospects of future (Singhal, 2016).
Marketing objectives: the business goal of the company Multitask App is to create a strong
connection with the clients and efficiently and effectively deliver them services. The company
tries to connect with the provider of service and users of services on an individual platform and
crack an agreement. The advantage of this program is to improve the complete image of the
online platform. The clients in the target market demand the convenience along with the mind
peace. The Multitask App will offer one solid solution for every chore of the people. Due to
absence of competition in the market it does not face any kind of stress in representing its
activities to the clients. Our strategies of marketing will permit us to communicate our values of
brand, create strong working connection with our clients, creditors and providers and to
coordinate the requirements of our guests in an efficient and effective manner (Abou-Shouk, Et
al, 2016).
Corporate social responsibility
The process Multitasking App Company follows for building a sustainable CSR program
within their organization:
1. They build its various strategies around its core competencies such as they know its
business what type of services they are deliver to clients, involves their staffs, think about

Business plan 9
what they can offer, look for opportunities, build partnership with experts, manage their
valuable resources and think twice about the impact on the revenues.
2. Identify issues which matter to its clients such as clients mostly based on the company
supporting the environmental and social issues. The clients are rewarding through loyalty
of brand, availing services which provides social benefits.
3. Develop CSR initiatives which make its staffs proud: they use CSR program to protect
and develop its largest asset, its employees. They serve better in terms of the retention
and recruitment and these practices also yielding wider optimistic business advantage.
4. Measure the rate of interest of its CSR efforts for the C-suite and its investors. Measuring
the CSR programs can be overwhelming when initiatives can span several different
segments such as marketing, human resource, compliance and sustainability. However,
developing an organized model for reporting which links efforts back to planned
priorities for the company will inform its C-suite and shareholders if their CSR efforts are
affecting their business’ performance.
5. Expand its definition of CSR: now customers prioritize the various business actions as
essential such as being a best employer, operating in a manner which protects and
advantage the society and the environment, making services which ensure well beings of
individual investing in causes in general communities and around the world. (Burns, Et
al, 2016).
Business operations
Management team and employees
The Multitask App makes usage of cross functional team tactic in order to coordinate or
manage the regular market functions. The company has several representatives in various
departments who assist them to clearly attain benefit from the market. The staffs of the company
make utilization of brainstorming ideas or suggestions to innovate and modify the functions of
business of Multitask App. The staffs of the company are enthusiastic and skilled towards the
work for the improvement of the company and increase its scope of the business in just scope of
a year. Every staff of the company possesses specialization in various fields (Chernev, 2018).

Business plan 10
Organizational chart
Above stated is the organizational chart of the company Multitaskapp.com. The company
is managed by website so it does not have several in-house functions but three sections which are
technology (research and development), operation and marketing (Chonko, Et al, 2018).
Research and development
An essential which shall be noted is that the E-commerce is fragile and multifaceted; one
step can lead to large impact for the development of the business. Thus, research and
development is the main field which assists the business to take a different position in a target
market. The R&D team works under the technology team head and give relevant data and
information to company with the assistance that they can move ahead in the target market
(Bagozzi, Et al, 2018).
Physical locations
The business of Multitask.com is entirely based in western Africa and the head office of
the company is located in Ghana. The company offers its services in all parts of Africa but
largely in Ghana. The company has pipeline of various expert people dispersed in various parts
of Africa who meet the users of service and satisfy them with its services. An online supply
chain service of the Multitask App is efficient due to that information is sufficiently shared and
there is no confusion in offering services.
Production processes
In the market, the Multitask App does not offer any product in the market due to that
services are served directly from the end of the expert or skilled people to user of service in the

Business plan 11
market. Thus, there is no process of production needed in the company because the services are
delivered and produced at the same period of time.
Inventory control systems
There is no such inventory to save from the damage and waste as explained above that
the company is a provider of service. So the Multitask App does not need to execute the function
of inventory control in the business (Burns, Et al, 2016).
Quality assurance methods
All people connected with the business have different skills or ideas within them due to
that this is tough for the business to offer same kind of standardized services to clients in the
target market. All staffs works effectively and efficiently based on their abilities and skills
(Singh, Et al, 2017).
Promotional and marketing plan
Marketing goals
The marketing goal of the company is to reach number of clients in Ghana so that they
can deliver services efficiently in the market. In order to execute this goal, the management and
administration team make usage of the technology to make the website noticeable to the correct
type of persons in the business environment.
Marketing mix
Product and services: there are several kinds of services provided by the Multitask App
Company in the target market. The services are home maintenance, gardening, cleaning,
plumbing, carpeting, mounting, pick-up and delivery and many more. In short, the
Multitaskapp.com offers all the services which an individual really requires (Ward, 2016).
Price: there are no set prices served by the Multitask App Company in the market as the clients
can tender for the services and exchange it to achieve a finest range. This service rise
specifications of the Multitask App in the industry. The lowest fee charged by the provider of
services for future is $60.
Place: the Multitaskapp.com offers its services in whole Africa and largely target the public
living in the western Africa.