Business Plan for Art Gallery: Geneva Business School Bachelor Thesis

This document outlines a comprehensive business plan for launching an art gallery, developed as a thesis project for Geneva Business School. It includes an executive summary, table of contents, introduction with research rationale, aim, objectives, and questions. The plan details the business concept, products and services, target market, value proposition, organizational structure, and marketing mix. It also covers feasibility research, methodology, strategic analysis using value chain and VRIO, and a detailed business plan including industry analysis, marketing, development, operations, HR, risk assessment, critical success factors, and implementation schedule. Financial projections, including statements, sales forecasts, and balance sheets, are also provided. This resource is available on Desklib, where students can find similar solved assignments and study materials.

Running head: BUSINESS PLAN
Business Plan for an Art Gallery
Name of the Student:
Name of the University:
Author’s Note:

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Executive Summary

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Table of Contents
1. Introduction............................................................................................................................6
1.1 Research Rationale...........................................................................................................6
1.2 Research Aim...................................................................................................................6
1.3 Research Objectives.........................................................................................................6
1.4 Research Questions..........................................................................................................6
1.5 Research Assumptions.....................................................................................................7
1.6 Models Applied................................................................................................................7
1.7 Timeline...........................................................................................................................7
2. Creating Business Concept....................................................................................................7
2.1 Outline of new business...................................................................................................7
2.2 Business Concept Statement............................................................................................7
2.3 Products and Services......................................................................................................7
2.4 Segmentation, Targeting and Positioning........................................................................7
2.5 Value Proposition.............................................................................................................7
2.5 Organizational Structure..................................................................................................7
2.6 Marketing Mix.................................................................................................................7
2.6.1 Products.....................................................................................................................7
2.6.2 Price...........................................................................................................................7
2.6.3 Promotion..................................................................................................................7
2.6.4 Place..........................................................................................................................7

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2.6.5 People........................................................................................................................7
2.7 Industry Attractiveness.....................................................................................................7
3. Feasibility Research...............................................................................................................7
3.1 Product Feasibility...........................................................................................................8
3.2 Organizational and Financial Feasibility.........................................................................8
4. Research Methodology...........................................................................................................8
4.1 Research Onion................................................................................................................8
4.2 Research Philosophy........................................................................................................8
4.3 Research Design...............................................................................................................8
4.4 Research Approach..........................................................................................................8
4.5 Research Method..............................................................................................................8
4.6 Data Collection Method...................................................................................................8
4.7 Sampling..........................................................................................................................8
4.8 Data Analysis...................................................................................................................8
4.9 Ethical Considerations.....................................................................................................8
4.10 Reliability and Validity of the research work................................................................8
4.11 Timeframe......................................................................................................................8
5. Strategic Analysis...................................................................................................................8
5.1 Value Chain Analysis.......................................................................................................8
5.2 Barney’s VRIO Analysis..................................................................................................8
5.3 Strategies and Capabilities Analysis................................................................................8

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6. Business Plan.........................................................................................................................9
6.1 Industry, art gallery and products.....................................................................................9
6.1.1 Market place and location for the Art Gallery..........................................................9
6.1.2 Cost and Profit Analysis............................................................................................9
6.2 Marketing plan for Art Gallery........................................................................................9
6.2.1 Art Gallery’s Direction.............................................................................................9
6.2.2 Logo of the Gallery...................................................................................................9
6.2.3 Mission and Vision of the Art Gallery......................................................................9
6.2.4 Objective of the Art Gallery......................................................................................9
6. 2.5 Internal Marketing....................................................................................................9
6.2.6 External Marketing....................................................................................................9
6.3 Development Plan for the Art Gallery.............................................................................9
6.4 Operations and Management Plan...................................................................................9
6.4 Human Resource Management Plan................................................................................9
6.5 Risk Assessment...............................................................................................................9
6.6 Critical Success Factors...................................................................................................9
6.7 Implementation Schedule.................................................................................................9
6.8 Recommendations and Conclusion for the Business Plan...............................................9
7. Financial Projections............................................................................................................10
7.1 Financial Statement........................................................................................................10
7.2 Sales and Net Profit Projections.....................................................................................10

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7.3 Balance Sheet Statements..............................................................................................10
References................................................................................................................................10

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1. Introduction
1.1 Research Rationale
1.2 Research Aim
The aim of this thesis is to propose a business plan for the successful launch of an art
gallery in Egypt.
1.3 Research Objectives
 To evaluate the product success factors which affect the launch of an Art Gallery
 To analyze the manner in which the revenue of the newly established art gallery be
increased
 To evaluate the manner in which the art gallery can reach breakeven point at the end
of first year
1.4 Research Questions
 What are the product success factors which affect the launch of an Art Gallery?
 How can the revenue of a newly established art gallery be increased?
 What are the measures through which the newly established art gallery can reach
breakeven point at the end of the first year?

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1.5 Research Assumptions
1.6 Models Applied
1.7 Timeline
2. Creating Business Concept
2.1 Outline of new business
2.2 Business Concept Statement
2.3 Products and Services
2.4 Segmentation, Targeting and Positioning
2.5 Value Proposition
2.5 Organizational Structure
2.6 Marketing Mix
2.6.1 Products
2.6.2 Price
2.6.3 Promotion
2.6.4 Place
2.6.5 People
2.7 Industry Attractiveness
3. Feasibility Research

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3.1 Product Feasibility
3.2 Organizational and Financial Feasibility
4. Research Methodology
4.1 Research Onion
4.2 Research Philosophy
4.3 Research Design
4.4 Research Approach
4.5 Research Method
4.6 Data Collection Method
4.7 Sampling
4.8 Data Analysis
4.9 Ethical Considerations
4.10 Reliability and Validity of the research work
4.11 Timeframe
5. Strategic Analysis
5.1 Value Chain Analysis
5.2 Barney’s VRIO Analysis
5.3 Strategies and Capabilities Analysis

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6. Business Plan
6.1 Industry, art gallery and products
6.1.1 Market place and location for the Art Gallery
6.1.2 Cost and Profit Analysis
6.2 Marketing plan for Art Gallery
6.2.1 Art Gallery’s Direction
6.2.2 Logo of the Gallery
6.2.3 Mission and Vision of the Art Gallery
6.2.4 Objective of the Art Gallery
6. 2.5 Internal Marketing
6.2.6 External Marketing
6.3 Development Plan for the Art Gallery
6.4 Operations and Management Plan
6.4 Human Resource Management Plan
6.5 Risk Assessment
6.6 Critical Success Factors
6.7 Implementation Schedule
6.8 Recommendations and Conclusion for the Business Plan

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7. Financial Projections
7.1 Financial Statement
7.2 Sales and Net Profit Projections
7.3 Balance Sheet Statements
References