Artisans Biscuits: Business Plan on Innovation and Entrepreneurship

This document presents a business plan for Artisans Biscuits, focusing on innovation and entrepreneurship. It outlines the company's mission, vision, and key business aspects, emphasizing homemade organic biscuits and sustainable practices. The plan details the marketing mix (product, price, promotion, and place) and conducts a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Financial projections, including an income and loss statement for the first year, are provided. The business model and sustainability strategies, including CSR, innovation, commitment, collaboration, green marketing, and production, are discussed. The plan concludes that a comprehensive approach is essential for entrepreneurial success, highlighting the importance of innovation and risk management.

INNOVATION
AND
ENTREPRENEURSHIP
Artisans Biscuits

INTRODUCTION
• Innovation and entrepreneurship are two different
concepts which are closely interrelated to each other
as in order to be successful, an entrepreneur has to
bring unique and innovative ideas for setting up of
business in an effective manner. For better
understanding of innovation and entrepreneurship, a
new business plan is developed for a company,
namely Artisans Biscuits.

MISSION, VISION AND KEY
BUSINESS ASPECTS
• Mission of Artisans Biscuits is to provide
home made organic biscuits by applying
sustainable practices for attracting
consumers
• Vision statement of Artisans Biscuits is to
establish themselves as well-known brand
by satisfying their consumers.

MARKETING MIX
• Marketing mix is described as a blending of varied elements in order
to frame numerous strategies for defining as well as promoting
products or services. All the elements of marketing mix in relevance to
Artisans Biscuits are underneath:
• Product
• Price
• Promotion
• Place

SWOT ANALYSIS
• It is said to s strategic planning technique that entrepreneurs use for
situational analysis. For Artisans Biscuits, SWOT Analysis is as
follows:
Strengths:
 Quality of materials
 Matches popular demands
 Diverse product range
Weaknesses:
 Lower prices
 Lack of professional experts
 Small business based
Opportunities:
 Digital marketing techniques
 Big distribution system
 Partnership
Threats:
 Competition
 Changing consumer needs

FINANCE
• Projected Income and Loss Statement for one year for Artisans Biscuits is as follows:
Income and Loss Statement of Artisans Biscuits
Notes Year 1
£
Sales 2,52,000
Cost of sales:
Opening Stock*
Add total production costs:
Direct materials 59,200
Direct labour 37,000
Variable overheads 14,800
Fixed manufacturing costs 91,000
Less closing stock** 49,135
Cost of sales 1,52,865
Gross profit 99,135
Distribution expenses 5,600
Administration expenses 10,100
Profit /(Loss) from operations before interest and tax 83,435
Interest 1,100

BUSINESS MODEL AND
SUSTAINABILITY
• For Artisans Biscuits, business model is as follows:
• Some of the key strategies for Artisans Biscuits are discussed below:
• CSR
• Innovation strategy
• Commit and Collaboration
• Green marketing and production

CONCLUSION
• From the above presented information, it has been
concluded that business plan should be framed by
keeping varied aspects in mind. Entrepreneurship is an
activity performed by entrepreneurs in order to bring
some unique or innovative idea which incurs a massive
amount of risk. It is desirable for entrepreneurs to bring
some innovative ideas.