Detailed Business Plan for ATM Care Home Ltd: A Comprehensive Overview

This report presents a detailed business plan for ATM Care Home Ltd, a residential care facility for the elderly in Broxbourne. The plan outlines the business overview, including services like 24-hour care, medical assistance, and hygiene maintenance, targeting the elderly population. It details the company's core products and services, immediate and future business aims, and financial requirements, including seed capital and partner investment. The report also explores the management structure, outlining team member skills, roles, and responsibilities, and identifies skill gaps. Furthermore, the plan analyzes the target market, competitive advantages, and marketing strategies, including market research methodologies and a sample questionnaire. The report highlights the company's commitment to providing quality care and its potential for growth within the healthcare sector. The report also includes the market research with references, using primary and secondary research. It provides a questionnaire with 5 suitable questions and states the objective of said questions.