Business Plan: BALTI Spices - Exploring Indian Cuisine in UK

This report presents a business plan for BALTI Spices, a restaurant concept focused on serving Indian cuisine in Stevenage, UK. The plan outlines the company's vision, objectives, and goals, emphasizing the provision of high-quality, healthy food with Indian flavors. It includes a SWOT analysis, highlighting strengths like high-quality ingredients and a wide range of choices, while acknowledging weaknesses like being a new business and high costs. The marketing plan (4Ps) details the product, pricing strategy (penetration pricing), location, and promotional activities. The report also examines the target market, segmentation, and positioning strategies, emphasizing the appeal to individuals who appreciate spicy and unique food. The conclusion summarizes the business idea's potential to meet the increasing demand for innovative dining experiences, leveraging the STP model for effective market targeting and growth, supported by references on customer satisfaction and the restaurant business.

BALTI Spices, is a restaurants which has based on an
idea of serving spices in Indian cuisine for offering
home dining’s in Hitchin Street in Stevenage. Its main
aim is to serve their own created menu either a simple
meal or some elaborate banquet. The main purpose is to
take a healthy consideration for the lifestyle of UK
people with some Indian flavour. With the help of such a
good food restaurants based n healthy vegan food
products, the need of the demand and their customers are
increasing.
Product: The product is different from other restaurants as
they are working on some different and unique style while
serving Indian Cuisine Price: In the Company the owner is
using Penetration pricing strategy where initially their price
is low as compare to others but now they put up their prices
in market. Place: The BALTI spices will offer their services
in Hitchin Street in Stevenage, UK for experiencing a good
service for high quality food. Promotion: Promotion is
done through some social media platform and with different
discount offers. As they provide free coke bottle on every
order of their food.
Vision: The main vision of the company is to make a
healthy and leading western style with some Indian
flavour to enrich the flavour of their food with creating
many dishes.
Objectives: The main objective of the company is to
provide a premier and casual dining feeling with best
quality and satisfy their need to try something new and
unique, in UK.
Goals: To provide high quality of food at the low cost
to the local customer of Stevenage. To become a good
restaurant in the Hitchin Street of London, and serve
their customer a high quality food products. To become
a leading Indian food restaurant company in UK which
provide a healthy and spicy food in the street of UK.
Strengths: They have highly classified workers. They
use high quality Indian flavour with some fresh
ingredients. Wide range of choices are available either
dining, takeaway or home delivery.
Weaknesses: Newly established business in the UK
market. High cost. Proving slow services while
completing the offers.
Opportunities: Increase consumer focus on Indian and
spicy foods. Expanding their business at online platform.
Threats: Major list of different and premium restaurants
within the same area and almost same prices.
Business plan
Business idea
Business objectives
SWOT analysis
Market
With the help of STP model, they can use the selecting
and effective potential market which are helpful for the
growth of company. Segmentation is based on the
customer behaviour. Target market is all age group
people who love spicy and unique food taste.
Positioning through online social media and print media
platform.
The business idea for the new venture is based on starting
something new in the food industry for the UK people. This
restaurant is based on the variety of dishes which have some
special Indian flavour and full of spices in the Stevenage,
UK. To those who are working in the area where they love
to explore various food and love to eat different varieties.
This idea is helpful for caters to increase the demand for
something new and unique in market.
Conclusion
Marketing Plan (4P’s)
References
Gurung, T., 2021. Customer satisfaction in restaurant
business: An initiative for successful business.
Madeira, A., Palrão, T. and Mendes, A.S., 2021. The
Impact of Pandemic Crisis on the Restaurant
Business. Sustainability, 13(1), p.40.