Comprehensive Business Plan Analysis: Build with Bamboo, London

This report presents a comprehensive business plan analysis for 'Build with Bamboo,' a London-based company focused on manufacturing bamboo water bottles. The analysis covers various aspects, including a detailed introduction to the business, an overview of the macro-environmental factors using PESTLE analysis, and a thorough market and industry analysis employing STP marketing. The report further examines the competitive landscape through Porter's Five Forces, evaluates marketing and pricing strategies, and outlines an operational plan. A SWOT analysis is conducted to identify the company's strengths, weaknesses, opportunities, and threats. Finally, the report includes an assessment of financial requirements and concludes with an evaluation and monitoring plan, providing a complete overview of the company's business strategy and potential for success in the market. The report highlights the company's focus on eco-friendly and health-conscious consumers.

Enterprise & Business
Development

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1 Detailed introduction of business:............................................................................................3
2 Overview of macro environmental factors of business:...........................................................4
3 Market as well as industry analysis of company:.....................................................................5
4 Analysis of competitors:...........................................................................................................6
5 Evaluating marketing or pricing strategies of company:..........................................................7
6 Operational plan of an entity:...................................................................................................7
7 SWOT analysis:........................................................................................................................7
8 Financial requirements:............................................................................................................8
9 Evaluation and Monitoring:....................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business development refers to a procedure of expanding or implementing growth and
expansion opportunities within an organization. It also covers theory of business, organizational
or commercial theories. With the motive of developing enterprise, business plan is prepared.
Business Plan can be indicated as a written document which provides description of strategies
and researches entitled with starting or developing a venture (Hakanen, Helander, and Valkokari,
2017). This report is formulated on business plan analysis for starting a bottle manufacturing
company, named, Build with Bamboo. It is a London based enterprise. Firm is entitled to build
water bottles with the use of bamboo. This report consists overview of macro environmental
factors associated with business, along with its market or industry analysis. Further, competitors
of company are analysed. Strategies for marketing and pricing of an entity is formulated. In
addition to it, operational plan and swot analysis of an organization is also determined. Further,
financial requirement and elevator pitch is prepared.
MAIN BODY
1 Detailed introduction of business:
Business refers to a professional body that is engaged in commercial activities, it means,
production or selling of products or service related to business and the main motive of an
enterprise is earning profit. ‘Build with Bamboo’ is a company that produces bottles of bamboo.
Hence, the firm deals in FMCG sector. Bamboo bottles are eco-friendly alternative for bottles
made of plastics and even later is harmful for health. Hence, firm target customers which are
environmentally aware, conscious about their health and prefers quality over price (Julien, ed.,
2018) Plant of bamboo contains various incredible features, hence, it has been utilised in
different ways since centuries. Some key features for manufacturing bottles with bamboo are
described below, along with the explanation of ways in which it benefits customers:
 Sustainability or stability: Bamboo is a sustainable as well as rigid alternative that helps
firm in preparing tough or strong bottles. Reason is that, bamboo plants are naturally
inherent with rigidity. It will enhance company to produce quality product with the
reduction in complains of early breakage or leakage of bottles.

 Environmental friendly source: Bamboo bottles provides green footprint to business. It
provides alternative of plastic bottles. Bottles made of plastics have highly harmful
impact on environment. It is even harmful for health of people consuming water through
it. Bamboo bottles are biodegradable and only a year is required for it to decompose.
 Safe and Hygienic: Fibres of bamboo are anti-bacterial and hence, don’t require any
toxic treatments of chemical. With the application of food approved varnish on top of
bamboo it becomes more safe as well as strong. Hence, it provides clean and toxic free
water to customers.
2 Overview of macro environmental factors of business:
Macro environment consists of collection of external forces that have capability of
affecting or influencing business operations, performance or productivity in negative or positive
way. For the purpose of analysing macro environment, organization uses Pestle Analysis
(Kasseeah, 2016). It is a framework that studies external forces of business and its impact on
company. Pestle Analysis of Build with Bamboo are explained below:
 Political: Policies of government, political stability, policies related to foreign trade etc.
are covered in this. While considering political factors of London in relevance to Build
with Bamboo it can be noted that, London has stable government. It provides stability in
rules and regulations of government, hence, risk factors entitled to changing laws
reduces. It contains positive impact on business as effectiveness of its strategic
formulation improves.
 Environmental: It covers disposable income, inflation rates, interest rates, exchange
rates etc. Country has diverse economy of public as well as private sectors which
provides growth opportunity to business. Further disposable income of country is high
which leads to increment in buying power of customer, hence, positively impact sales of
entity.
 Social: It involves attitude, career choices, age distribution etc. Attitude of people in
London is changing as they are becoming more aware about their health and society
wellness. Hence, implementation and presentation of some innovative products by
company which satisfies health need of customers is a great way of attracting customers.
Hence, it has positive influence on Build with Bamboo as firm will provide toxic free
bottles.

 Technological: Level of innovation, R and D activities etc. are involved in it. Due to
regular change in technology, equipment of business becomes obsolete soon. It increases
cost of company. Hence, have negative implications of Build with Bamboo.
 Legal: Consumer protection law, patent laws, safety or health laws etc. are involved in
this. Implementation of all such laws increases costs associated with entity hence, have
negative implications.
 Environmental: Here, changes in weather or climate, policies of environment etc. are
included. Product of Build with Bamboo is an eco-friendly item which focuses of safety
of environment. Hence, all environmental policies are implemented and satisfaction level
of environmentally aware customers is improved. So, it has positive implications.
3 Market as well as industry analysis of company:
Market or industry analysis evaluates commercial feasibility of an organization. It provides
strategic opportunity to company as it confirms existence or sustainability of company in the
market (Phillips, Ray, and Phillips, 2016). STP analysis is a model provides platform for
examining best suited market for an organization and communicating products of company to
segments of customer. STP marketing of Build with Bamboo is examined below:
 Segmentation: Market segmentation indicates determination of vital characteristics
attached with different market segments and identification of best suited segment in
accordance to their needs and products offered by company. Basis of segmentation are
demographic, psychographic, geographic, and behavioural. While evaluating
demographic segment, firm will on age distribution of 15-40. It involves youngsters
which are aware of need of saving environment and parents which desires to provide safe
and toxic free water to their children. Further, geographical segmentation of Build with
Bamboo is London. Entity is planning to settle its operations there only. Behavioural
segmentation of company is heavy users such as, school or college students are
segmented. While evaluating psychographic segment, environmentally aware people will
be targeted.
 Targeting: Target market for Build with Bamboo is psychographic. It pinpoints breaking
of market on the basis of values or beliefs which are pertained by them. It studies
personality and emotions of customers which have huge impact on their buying
decisions. Organization focuses on opinion of people towards environment and their

health. Firm focuses on parents which are highly concerned about health of their children
and youngsters which realises the value of using decomposable products which are
environmentally safe as well as negative implication of drinking plastic products.
 Positioning: It is a last or final process in this model. In this company communicates
with targeted customers. It sets benchmark of product or brand image that customers will
carry. Functional positioning is utilized by Build with Bamboo which enables firm in
identifying and defining problems of customers and providing genuine benefits to them.
As in the case with, Build with Bamboo recognised the need of safe water and hence
provided sustainable alternative for customers. another benefit provided by entity to
customers is that water in bamboo bottle remains cold in summer and hot in winter.
Hence, company has focused on improving customer experience.
4 Analysis of competitors:
Competitors analysis plays a crucial role in understanding the position of company in the
market and evaluating the level of threat company possess from competitors. Porters five forces
can be defined as a strategic model which studies the competitive threat of business (Zhang, and
Wen, 2017). Following is the porters five forces analysis of Build with Bamboo:
 Competitive rivalry: It refers to strength and number of competitors of business.
Robinson packaging innovation, HDPE, Multi-lab Ltd., and Roetell are bottle making
companies which provides competitive threat to Build with Bamboo. But, bamboo bottle
makers are limited so competitive rivalry is low.
 Supplier’s power: It determines the level of negotiating power in the hand of suppliers. If
number of suppliers are less than their power increases and vice versa. As, suppliers of
raw material required by Build with Bamboo is high hence, power associated with
suppliers is low.
 Buyer’s power: It indicates negotiating power held with customers. As there are large
number of bottle providers in London and of different types hence, buyer’s power is high.
 Threat of substitute: Various substitutes are available for bamboo bottles. Such as, glass
bottle, plastic bottle, etc. Hence, threat of substitute goods is high.
 Threat of new entry: Establishment of this venture requires high investment. Hence,
threat of new entry is low for Build with Bamboo.

5 Evaluating marketing or pricing strategies of company:
Marketing Strategies: It indicates strategies that company adopts to promote its product.
Social media promotions are adopted by Build with Bamboo for attracting customers and
promoting product. Because, most of the population uses social media nowadays hence, it works
as an effective tool for targeting customers. New product launches along with its benefits will be
posted on Instagram and Facebook. Promotional videos will be shared on YouTube. And twitter
will be another platform that will serve the need of brand recognition (Srhoj, Škrinjarić, and
Radas, 2019).
Pricing strategies: This strategy is utilized by business for setting price of its product in
such a way that customer demands and company objectives are aligned. Build with Bamboo is
adopting strategy of value based pricing. According to it, price will be fisted in accordance to
worth or value of product in the mind of customers.
6 Operational plan of an entity:
Operation plan can be described as a detailed planning of activities associated with
business. In other words, it is a planning of day to day operations in an organization. Bamboo,
hemp, sandpaper, machinery and labours are required for starting ‘Build with Bamboo’. Firm
will be located in London, UK. Business will associate with local suppliers of bamboo and other
raw materials. Factory for manufacturing will be taken on rent. Proper supply chain system will
be utilised for distributing products to customers. minimum wage requirement, health and safety
law, standard regulation policies etc. are some legal considerations of an organization
(Strielkowski, and Chigisheva, 2018).
.
7 SWOT analysis:
SWOT analysis can be defined as a technique for strategic formulation that enables
internal analysis of company. SWOT stands for strengths, weaknesses, opportunities and threats
(Umar, Sasongko, and Aguzman, 2018). It will enable Build with Bamboo to grab opportunities,
identify core competencies, improve weaknesses and deter threats. It is further elaborated below:
STRENGTHS WEAKNESSES
 Bottles made with bamboo is an
innovative idea hence, attracts
customers.
 Bamboo bottles are costly as compared
to plastic bottles, hence, is neglected by
cost effective buyers.

 It satisfies the need of health conscious
people as it is a toxic free bottle and
keeps water resistance of microbe.
 Bamboo bottle is a sustainable and
decomposable product, hence, provides
advantage of being environment
friendly.
 Cost of raw materials is high which will
decrease profitability level of Build
with Bamboo.
OPPORTUNITIES THREATS
 Build with Bamboo have opportunity to
launch several similar products made of
bamboo along with water bottles. Such
as, water can, jug, boxes.
 Operating area planned by company is
London. Hence, firm can expand its
scope to entire UK with will enable
firm to increase number of customers.
 Large number of bottle makers in
London serves as a threat to an
organization as it increases competition.
 Various number of alternative of this
bottle are available in the market. Such
as, glass bottle, steel bottle, plastic
bottle etc. it improves risk facto r
associated with Build with Bamboo.
8 Financial requirements:

9 Evaluation and Monitoring:
Monitoring of business activities is vital for enhancing business operations and ensuring its
smooth functioning. For the purpose of evaluation and monitoring, Build with Bamboo applies
two models, that is, KPI and Benchmarking, which are further elaborated below:
KPI: It is a performance indicator that monitors financial and non-financial measures of
business and its influencer of performance of company (Vithessonthi, and Tongurai, 2016)
(Wonglimpiyarat, 2016).
 Benchmarking: In this tool, another company with similar objectives and product
offerings are set as a benchmark to compare actual performance of Build with Bamboo
with targeted one.
CONCLUSION
Above report concludes that, business plan is a process of identifying objectives of business
along with methods of achieving it. Further, pestle analysis is a tool that is applied by company
to identify external business scenarios. Market or industry analysis can be done through the use
of STP model. Porters five forces evaluates competitive threat of an organization. Social media
pricing strategy is adopted by entity and for the analysis of pricing, value based price is
implemented. Further swot analysis helps in internal evaluation of business.

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