Business Development Plan: Beaufit Fitness & Beauty, Oxidised Drink

This project presents a comprehensive business development plan for Beaufit, focusing on introducing an oxidised drink to the Indian market to enhance fitness and beauty awareness. The plan includes a detailed introduction outlining the business idea, objectives, and rationale, along with a thorough literature review analyzing the beverage industry, market trends, and competitor analysis. The research methodology section describes the methods used, including primary and secondary market research and feasibility studies. The analysis of results presents data collection, interpretation, and the application of findings to the research objectives, identifying competitive advantages and strategies for success. The plan also includes a discussion of the business model, synthesis of research results, and recommendations for the business's future. The aim of this project is to develop business of fitness & beauty by introducing Oxidised drink. The plan also addresses the challenges faced by people in India due to unhealthy lifestyles and aims to raise awareness of the benefits of fitness and beauty through the introduction of an innovative product.

Business Development
Plan
(To develop business of fitness & beauty by introducing
Oxidised drink)

Table of Contents
INTRODUCTION...........................................................................................................................4
Abstract...................................................................................................................................4
Overall coherence/justification...............................................................................................4
Rationale for the business idea...............................................................................................4
Scenario chosen......................................................................................................................5
Clear Aims and Objectives.....................................................................................................5
Background to the subject area...............................................................................................6
Structure of the project...........................................................................................................6
LITERATURE REVIEW................................................................................................................8
Range of literature on that industry & appropriate use and review of literature....................8
Evaluation and review of both theoretical and secondary research data about industry size,
growth rate, major player’s / competitor analysis................................................................12
Business idea explained in details........................................................................................12
Marketing mix analysis........................................................................................................13
Segmentation........................................................................................................................13
Target Market.......................................................................................................................14
Positioning............................................................................................................................14
Thorough knowledge and comprehension of the Beverage industry...................................14
Understanding of relevant concepts and theories about the business model........................15
Discussion of conceptual and theoretical Issues-Business model canvas............................15
Summary and clear understanding of principal issues.........................................................16
RESEARCH METHODOLOGY...................................................................................................17
Aims and Objectives.............................................................................................................17
Appropriate Research Methodology.....................................................................................17
Theoretical and applied research methods knowledge.........................................................20
Effective survey techniques..................................................................................................20
Primary and Secondary Market Research............................................................................21
Feasibility.............................................................................................................................22
Effective Sample framework................................................................................................23
Critical evaluation of such methodology..............................................................................23

Critical evaluation of research limitations............................................................................24
ANALYSIS OF RESULTS...........................................................................................................26
Data collection......................................................................................................................26
Frequency table....................................................................................................................27
Appropriate analytical interpretation of results....................................................................28
Application of results to research objectives and literature..................................................35
Identification of sources of competitive advantage and sustainability.................................36
Selection of strategies for success........................................................................................37
Development of appropriate Business Model for the business............................................38
Appropriate synthesis and evaluation of research results, inferences and implication........39
DISCUSSION, CONCLUSION AND RECOMMENDATIONS.................................................40
Discussion.............................................................................................................................40
Conclusion............................................................................................................................40
Recommendations................................................................................................................41
REFERENCES..............................................................................................................................43

INTRODUCTION
Abstract
Business development is analysed as the suitable ideas and initiatives of the suitable
activities which are useful in order to make business better. It effectively undertakes the
enhancement in sales and revenues and also growth in the business expansion in order to
enhance the profitability by developing strategic partnership and making suitable business
decisions (Blevins, 2020). In this context, the business idea is related with making people aware
about the fitness and beauty with the help of various methods like marketing campaign and so
on. For this, the name of firm is “BEAUFIT” and their offerings is to provide guidance regarding
the fitness and health factors and also give them proper advice by making them conscious
towards flourishing their skin and making them aware for their health and fitness. Their motive
for awareness is to spread knowledge regarding the diseases which arises due to unfit and
unhealthy routine or diet.
Overall coherence/justification
Making people aware regarding their fitness and beauty is the new and innovative business
idea for the effective business development plan. It is an effective business idea to make people
aware of India as they are not aware regarding their beauty and health. In regard of this, the
beauty and fitness sector need to effectively aware people regarding their overall maintenance by
providing suitable dietary plan for their fitness and beauty tips which is beneficial to make them
fit. It is the suitable concept and an innovative business idea to spread awareness among the
people regarding their beauty and fitness and also make them conscious regarding their flawless
skin (Willis, 2017).
Moreover, it is not so easy to make people aware regarding their beauty and fitness
because most of the people of India does not focus on their beauty and fitness and also not take
proper diet. Hence, by observing the overall situation, the business development of spreading
awareness regarding beauty and fitness and making people aware for their health will be opened
in India. It is an effective business idea as in this knowledgeable information is being offered to
people in order to maintain their health.

Rationale for the business idea
The current investigation is based on the significance of oxidised drink related with fitness
and beauty in India. In this context oxidised drink is beneficial to maintain skin and beauty
flawless and healthy as it is relatively a new functional water product that has oxygen included in
it during the Canning process. Reason behind performing the current research is about launching
the oxidised to drink in India and making people aware about their beauty and fitness by
spreading awareness (Maghbouleh, 2020). The present investigation is basically carried out in
both personal and professional context.
For this in personal context the knowledge of learner is important related with the
challenges faced by the people of India regarding the and healthy routine and the significance of
fitness and beauty among the people of India. Besides from this the professional contacts
undertake the analysis from the perspective of investigator and analytical capabilities that should
be strengthened as it is effective in order to provide detailed evidence to perform the research.
Besides from this learner also assess the problem of people in India related with on healthy
routine by carrying out proper research. Researcher also able to perform the similar research in in
future and also focus on accomplishing relevant research results within the given period of time.
Scenario chosen
Through unfit body and an unhealthy routine, the people of India face lot of health issues
that leads to generate severe diseases. By keeping this factor, the respective company launch
oxidised drink which is beneficial for the people to make them hydrated that is important for
their skin (Bisson, 2019). The oxidised drink contains various health benefits as it include
oxygen and the benefits undertake exercise recovery flushing toxins out of the body and
enhancing alcohol metabolism. This innovation is useful for the people of India to make them
aware regarding their fitness and beauty.
Clear Aims and Objectives
Research Aim
The main aim of this research is “To develop business of fitness & beauty by introducing
Oxidised drink”. A study on India
Research Objectives
 To examine the challenges which are faced by people of India because of unhealthy skin
and unfit routine.

 To identify the importance of fitness & beauty among the people of India.
 To determine purpose of introducing Oxidised drink in India.
 To examine the challenges while spreading awareness among people regarding fitness &
beauty.
 To investigate best ways to overcome from the suitable challenges related with spreading
awareness about fitness & beauty.
Research Questions
 What are the challenges which are faced by people of India because of unhealthy skin?
 Explain the importance of fitness & beauty among the people of India?
 Explain the purpose of introducing Oxidised drink?
 What are the challenges while spreading awareness among people regarding fitness &
beauty?
 Explain the best ways to overcome from the suitable challenges related with spreading
awareness about fitness & beauty?
Background to the subject area
Oxidised drink is skin friendly as it includes antioxidants that are the compounds and play
Central role in health and disease. This drink is helpful in utilising the harmful compounds
known as free radicals as this can prevent the oxidative damage to the cells eliminate
inflammation and also protect against chronic diseases (Beckmann, 2020). Besides from this
oxidised drink piece to enhance the lactate clearance during the moderate to high intensity
exercise which is sustained for longer than 10 seconds as it produces lactates as the byproduct of
energy production. Oxidised drink leads to enhance the alcohol metabolism which is the major
benefit of drinking oxygenated water. In this when people consume alcohol it is absorbed by the
stomach and small intestine and then transported to liver where it metabolized by a series of
reactions that need large amount of oxygen. Along with this the oxidised ring is useful in order to
meet the daily hydration needs by including the daily fluid intake.
Structure of the project
It is the detailed research paper that focus on the initial investigation. The chapter structure
of dissertation undertakes the suitable outline which is been required for the completion of the
chapters of dissertation. In this context the various chapters of this dissertation are discussed
below:

Introduction: It is the basic part of Investigation chapter that include the background of
study rational off research identification of problem research aim and objectives and this is
questions. It leads to discuss various research on the subject and also validates importance of
work in the wider context. It is essential to ensure the analysis issues that are accurate and clear.
Literature Review: It is the second chapter of dissertation that depict what has been
published in the field of research topic. It can back up the theoretical perspective in which the
author understands the essential findings and ideas which are related to the research topic
(Coutinho and Shetty, 2019). For this the main objective of literature review is to use the
secondary approaches in terms of achieving the research objectives. Moreover, the secondary
method undertakes various sources like Scholars books internet sources journals and many more.
Methodology: It includes suitable information regarding the methodology and the analysis
that can be validated. It also discusses how to perform a research and give the reader a suitable
opportunity in terms of evaluating their authenticity. For this the research on Framework is
discussed in this chapter as it includes various players of the study onion considering research
philosophy research approach research strategy research choice data analysis Sampling and
many more.
Data analysis: It is the fourth chapter of the dissertation that need to put all the research
together and get some findings. It will be analysed that the data and suitable information will be
collected by considering the various sources (Weintraub, 2019). It also leads to uses several
research questions in terms of presenting the outcome of study. The findings should be
interpreted without any sort of assumptions and the discussion chapter should be reserved for
that matter.
Discussion, Conclusion and recommendations: It is the last chapter of the dissertation that
undertake the discussion Conclusion and recommendations off the topic. This part is useful in
order to provide the findings of the research which is based on the secondary method which is
useful in the part of literature review (Rai and Troen, 2017). Along with this conclusion is based
on the overall information of research and the recommendation is provided on the basis of
research in order to make some improvement.

LITERATURE REVIEW
A literature review is related with discussion and evaluation of the published knowledge in
the specific subject matter that leads to follow the pattern of organisation that undertake
summary and also provide an effective analysis of the integrating old interpretation and old
information (Zahner, 2021). A literature review looks towards the references and also motivate
The Reader to undertake the important details. For this the objective of academic research paper
is to support the own perspective.
The basic focus of literature review is to summarise the new concept as the various methods
can also depend on the suitable form of analysis by underpinning the research. For this the
literature review is primarily intended in order to provide a summary of concerning sources
which are being explored (Parr, 2018). The literature review is based on the development of
oxidised drink concerned with awareness regarding the fitness and beauty. For this the internet
sources books scholars and other secondary sources used to accomplish the research objectives.
It is helpful for the dissemination of relevant knowledge and achievement of prominent outcome
of research.
Range of literature on that industry & appropriate use and review of literature
Challenges which are faced by people of India because of unhealthy skin and unfit routine
According to the perspective of Morrill, (2021), There are various challenges which are
being faced by the people of India due to the unfit routine and healthy skin as most of the people
consume oily food that increase cholesterol in their body and it leads to develop various diseases
like breathing problem lung diseases heart diseases and many more. The specific breathing
exercises and the physical activities are important for the people who have lung diseases. Along
with this it is also important that they always develop plan for their routine and also consult to
the health care professional and doctor.
In regard of this there are various diseases that can stop the lungs from working
effectively like asthma bronchiectasis chronic bronchitis and so on (Kowaltowski and
Abdulkader, 2020). Along with this skin also need proper oxygen in order to look flawless and
for this people need to remove toxins from their body by consuming various energy drinks and
Detox drinks as these can help in order to flush out toxins from the body and look skin healthier
Shiny and flawless. Besides from this the body also absorb Oxygen and give carbon dioxide and

that structure move air in and out from the lungs which are the muscles of the Rib cage and
diaphragm. In this context the people of India need to do various exercises as pre exercise
screening which is useful to analyse the medical condition of an individual by putting them at the
higher risk of experiencing the health problem during their physical activity.
It is useful in order to decide the potential benefits of exercise outweigh the risk for the
people. There are various ways for the specific breathing exercises that can help in order to
enhance the strength of diaphragm and keeping the lungs and chest wall mobile (Bryan and
Loscalzo, 2017). Along with this stress can also ruin the beauty of people as it can make people
older than their real age and leads to develop pigmentation hair fall and pimples. Therefore, no
matter what people apply on their skin and what they eat if their state of mind is not healthy and
stress free it will not beneficial for their skin and hair.
Importance of fitness & beauty among the people of India
According to the viewpoint of Fernandes, (2012), Importance and understanding of
physical fitness and activity is important for every people as physical activity promotes the good
health and also make people to stay active by all the stages of their life. Physical fitness is
helpful in order to maintain good health and also enhance the overall quality of life. There is a
far easier and the natural way by which people can glow their skin and Stay Beautiful from the
inside and outside. In this context the best way to get clear complexion blemish free skin and less
wrinkles people need to do exercise as it has overall revitalizing effect.
For this the regular exercise also means to enhance the body circulation to the fingers
fingernails toes and toenails (Rahman and et. al., 2021). For the people of India in order to get
glowing skin they need to do regular exercise as it enhances the health of skin by enhancing
blood circulation of the surface of skin. It is also useful in order to supply the essential nutrients
and aerobic exercise also promote the elimination of toxins through perspiration. For this
working out is also plays an important role for the skin as it enhances the blood circulation and
oxygenation to the skin that imparts the healthy glow.
Exercise is the best way to remove wrinkles fine lines and sagging skin as exercise leads
to support the production of collagen which is the protein that helps in developing the better
structure of the skin. When people exercise then their muscles get strengthen and beneath the
skin in order to make it look healthy hair and stronger (Gioffre, 2018). Along with this people of

India also need to opt perfect sports in order to enhance the appearance of their body like
swimming that helps in strengthening the pectoral muscles.
Purpose of introducing Oxidised drink in India
As per the viewpoint of Webb, (2013), Oxidation is considered as the chain of reaction
that occurs in the presence of oxygen and also responsible for the deterioration the quality of
food products that include off flavours and off orders that is impacted by processing packaging
and storing methods. Oxidised drink is beneficial in order to protect from various diseases and
also enhancing the life of skin by making it flawless and blemishing. Besides from this oxidised
drink leads to eliminate the risk of cancer and eliminate blood pressure as it is suggested that the
oxidised drink needs to eliminate the diastolic and systolic blood pressure.
Moreover, consuming the oxidised drink can also appeared to cancel out the impact of
high fat meal over the blood pressure. For this, the benefit is remained despite that the oxygen
content is important in order to prevent from the chronic diseases and to get healthy and flawless
skin (De Vries, 2016). Along with this the antioxidants are found in the suitable food and also
prevent from the major damage which is caused by the free radical and neutralizing them. It
leads to undertake the nutrient antioxidants like vitamin A, C and E and the other minerals like
Copper zinc and Selenium.
It also includes the other dietary food compounds that put great impact on the
antioxidants instead of vitamins and minerals as these are called as the non-nutrient antioxidants.
In this context a diet is high in the antioxidants in order to eliminate the risk of various diseases
as antioxidants scavenge the free radical from the body cells and also protect from the damage
caused by oxidation (Moore and Moore, 2018). Therefore, the protective effect of antioxidants
continuous in order to studied around the world including the various benefits of oxidised drink
towards the healthy and flawless skin.
Challenges while spreading awareness among people regarding fitness & beauty
According to the viewpoint of Goenka, (2019), Health and fitness are defined as the
quality of the healthy state of mind and body which is the result of deliberate effort. As the
health and Wellness market is dominated by the beauty and anti-aging products and also
followed by fitness and body exercises including healthy eating nutrition and weight loss. In this
context there are various technological advances that have made our life easier and less active
that can become major barrier for the Healthy lifestyle and skin. In this context the respective

company face various barriers in order to spread awareness among the people of India as the
people are having busy schedule and also don’t have time to follow a diet chart and for the
exercise.
For this the common barriers towards the physical activities and creating strategies in
order to overcome them is helpful in making the physical activity is a part of daily life and
people also experience the variety of environmental and personal barriers in order to involve in
the regular physical activities. Considering the personal barriers within the technological
advances the life of people are increasingly easier and they become less active as the common
reasons why people are not physically active including inconvenience of exercise lack of self-
motivation insufficient time to exercise leg of confidence regarding the ability to be physically
active fear of being injured lack of self-management skills lack of motivation and support
(Masud, 2017).
In this context environment also influence the level of physical activity that include
various factors like cycling trails walking path and Recreation facilities that include various
factors which can become barrier for the physical activity like availability of public transport
crime pollution and traffic that leads to impact the physical activity of people in negative
manner. Along with this the major barrier also include the increased cost including manpower
rent and consumable account regarding the 50 to 60% of the revenues of the service providers as
these costs has been increasing constantly prominently the rental cost.
Best ways to overcome from the suitable challenges related with spreading awareness about
fitness & beauty
According to the viewpoint of Goenka, (2019), By considering the above discussed
barriers this can be overcome by having a trainer and a person who motivate people of India to
perform physical activities like Yoga meditation and exercise. For this various people need to
make their career in the fitness industry this industry is well defined and structured that allow
people to pursue a full-time career as a fitness trainer. A fitness trainer guide people in their
relative activities and exercise as they work with individuals by providing instruction and
motivation to them to perform physical activities and the fitness trainer also specialises in in
weight lifting yoga aerobics and other physical activities. In this people have chance to become
yoga instructor a group fitness instructor or just a personal trainer as it provides the complete
flexibility by considering their career development.

This profile also demands a career as Long regardless dedication including the body. In
regard of this there are various skills which are being required in the trainer including customer
service skills as one of the major goals of the fitness trainer is to understand their client and
satisfy them and effective instructions skills by which they are responsible to make sure that their
customer use equipment in correct manner (Lipman, 2017). In India most of the people exercise
not because they enjoy it but because they have to do it as the need the ability to motivate them
that help people in order to make their experience more enjoyable and the fitness trainer also stay
tuned with their clients by telling them that they will help and understand their requirements.
Evaluation and review of both theoretical and secondary research data about industry size,
growth rate, major player’s / competitor analysis
The income of beverage sector is reach approximately 245,706m in the year of 2021. The
income is also expected to represent the annual rate of growth which is around 8.10 % that lead
the market volume which is approximately 378,654m till 2025. The major competitors in
beverage sector include Coca-Cola, innocent drinks, Nestle and many more as these are the
organisations who tend to operate their business at the similar level and these are considered as
the major competitor in beverage sector.
Business idea explained in details
By considering fitness and beauty of Indians it is identified that it does not prominently
focus on their fitness and also not aware regarding their health factors and for this the respective
company launch oxidised drink in the market with the objective of spreading awareness among
people regarding their help and beauty. The drink is useful in order to flush out the toxins from
the body and also make body hydrated during the summer time. Introducing oxidised to drink in
India the beverage sector helps in saving time and cost by delivering the product to the customers
within the minimum period of time.
The idea is to bring oxidised to drink in the beverage sector that helps in increasing the
success and growth of business organisation in these two created periods of time. Therefore, the
business idea is to invest within the beverages sector as it helps in increasing the sales and
revenue in the future. The different computers in the beverage sector is coca cola innocent drink
Nestle and many more. So, it is important for the company operate their business and provide
services to their customers in an innovative manner that helps in accomplishing the competitive
edge over their competitors in the market area.