Detailed Business Plan for Bestival Pop Music Festival Event

This report presents a detailed business plan for Bestival Pop, a new music festival event venture. It outlines the nature of the business, its unique selling proposition (USP) and competitive advantages, focusing on serving diverse musical genres and attracting a wide customer base. The report examines the business type (partnership), research into competitors, and analyzes the marketing mix (4Ps: product, price, promotion, and place) to establish the music festival event. It covers pricing strategies, promotional tactics, and location considerations. Furthermore, the report explores the roles of managers, advantages and disadvantages of zero-hour contracts, and identifies key employees involved in music festival operations, such as volunteer coordinators and parking assistants. The business plan also examines the target market and the dynamics of the UK music festival landscape.

BUSINESS PLAN

Table of Contents
INTRODUCTION ..........................................................................................................................1
1.1 Outline of New Business Ventures along with nature of the business and USP to achieve
competitive edge.........................................................................................................................1
1.2 Business type ........................................................................................................................2
1.3 Research into business services............................................................................................2
2.1 McCarthy's 4Ps......................................................................................................................2
2.2 Roles of the managers along with the advantages and disadvantages of zero hour contract
of worker and agency staff..........................................................................................................4
2.3 Identification of customer target market...............................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
Business plan is considered as the written document that is prepared by an entrepreneur
that overall describes about the relevant external as well as internal elements that is involved in
the starting any new ventures. It is an integration of functional plans that involves with marketing
, finance , manufacturing along with the human resources plans. A business plan act as blue print
of step to step process that mainly followed to covert any business idea into an successful
business venture. In order to organise any music festival event it is crucial to have proper
planning that mainly involves the roles of artists, venue place, ticket sale date, performance date
and budget. Proper business plan for the music festival events give proper direction to the
vision that is formulated by the entrepreneur. Moreover, it helps in objectively evaluating and
monitoring the overall process of the music festival event. Bestival Pop is one of the upcoming
new business venture that conducts music festival event and has well developed business plan in
order to organise the music festival events. This report mainly covers about the outline of new
business venture, various business partner and identification existing competitors. It also covers

the business plan covering McCarty's 4Ps, roles of business employees and customer target
market.
1.1 Outline of New Business Ventures along with nature of the business and USP to achieve
competitive edge.
Proper business plan for the music festival events give proper direction to the vision that
is formulated by the entrepreneur. Moreover, it helps in objectively evaluating and monitoring
the overall process of the music festival event. Bestival Pop is new starting music festival event
planner that servers live performance of various famous singing celebrities along with instrument
playing for music lovers. The main aim of Bestival Pop is to serve various musical genera that
mainly involves with various types music like jazz, classical, flok, pop, rock, cross genre and
punk (Lopez and Leender., 2018).
Due to services of providing different types of music to music lovers, Bestival Pop is able
gain competitive advantage in the market. Bestival Pop mainly emphasis on women's music that
are commonly held at outdoors along with tents and proper arrangements of roofed temporary
stages for live performances. Moreover, Bestival Pop serves variety of food items, merchandise,
crafts, performance art, social or cultural activities in order to attract various types of customers.
Bestival Pop conducts the music festival events sometimes for a specific charitable cause.
Unique selling proposition is one the marketing concepts that helps in successful advertisement
of the music festival events in order to gain competitive advantage in the competitive world of
event management.
1.2 Business type
Yes, Bestival Pop is running well with in partnership. A partnership is a dynamic
relationship for pursuing joint goals and objectives through well shared understanding of most
rational division of labour that is totally based on comparative advantages of both the partners.
With the help of partnership, Bestival Pop are able to balance well their identity and develop
mutuality in a reciprocal framework of decision-making, accountability and transparency.
Partnership is an arrangement in which both the parties agrees to cooperate each other in order to
advance the mutual interests(Vander and White, 2018). The various benefits that Bestival Pop
has from partnership mainly includes control, tax breaks, soles participation in profits and losses,
ease of dissolving and help for raising funds and capital etc.

1.3 Research into business services
There are various large numbers of music festival event planners in United Kingdom that
gives tough competition to Bestival Pop. Moreover, there is big list of annual music festival that
mainly involves Grassroots Festival Jersey, Chichester Festival, Guiting Festivals, Lammermuir
festival that are giving good competition to upcoming new music festival event venture like
Bestival Pop. As United Kingdom is consider as a place where music festival are world
renowned and is opened for worldwide for music lovers. Bestival Pop has the chances to set and
expand this new venture as the Music Festival event planner as United Kingdom is hub of
music lovers. Different types of music are listened and liked the youth of UK. Different types of
music mainly involves as ethnic music, folk, pop, punk, jazz, rock, metal, cross genre. All this
types of music are loved and accepted by the citizens of UK, so starting this new venture will
provide good profit margin in the business along with high customer engagement.
2.1 McCarthy's 4Ps
Marketing mix is considered as the marketing tools that allows the organisations to
control and monitor various marketing objectives in order to achieve the main market targets.
The marketing mix generally covers the four wide levels of marketing decision that mainly
includes product, price, promotion and places. With the help of marketing mix Bestival Pop are
able to conduct appropriate location for the business along with the identification of competitors
area (Smith, 2015). While developing any event four parameters which includes product, prices,
promotion and place are used in order to establish well music festival event and draws to right
people in order to get message across in the best appropriate way.
Product
The music festival event conducted by the Bestival Pop is considered as product. So it is
very crucial to attract the those people who are music lovers. In order to attract high number of
people Bestival Pop servers different types of music that mainly involves ethnic music, folk,
pop, punk, jazz, rock, metal, cross genre etc. Bestival Pop also serves variety of food items,
merchandise, crafts, performance art, social or cultural activities in order to attract various types
of customers. This enhance their customers satisfaction along with this their customer
engagement also increases. It is very important to overview all the ancillary activities that
usually takes place both before, after and during the event in order to make modifications
according the desires of the customers. In order to highlight the music festival event, Bestival

Pop has conduct pre-event media days along with the promotion on online website. Bestival Pop
serves social media pages, food and beverages, T-shirts and gift bags in order to highlight the
music festival event that is conducted by them. The tickets are distributed at affordable rate so
that the events becomes cheaper to attend for every category of people mainly youth.
Price
It is very essential to fix the prices of the music festival events in order to cover the profit
profit margin and budget along with proper delivery of events. It is crucial for the Bestival Pops
to develop an appropriate budget that includes all the major details of expenses. Bestival Pop has
generated budget that involves cost of planning, advertisement of the events, equipment rentals,
set up costs, clean up costs, food and beverages costs, staff costs along with permits and costs. In
order to balance the price Bestival Pop undergoes sponsorship opportunities that directly helps in
defray the cost budget (Sharples et. al., 2014).
The three basic pricing that is used by the Bestival Pop in the their new venture mainly
involves a s cost plus pricing strategy, going rate pricing and target profit pricing. Cost plus
pricing and target profit pricing is mainly cost based methods that is adopted the Bestival Pop.
With the help of cost plus pricing, the anticipated profit on the events are being sold and is added
to cost of arrangement of overall event. Target profit pricing is another cost oriented pricing
approach that allows Bestival Pop to determine the exact price that will produce more profit.
Music Festival Event management keeps 10 to 20 percent profits on its investment. Thirdly,
going rate pricing is used by the Bestival Pop in which prices are fixed largely on the basis of
competitors prices, with less attention paid to its own costs and demands.
Promotion
In context with the promotion it is very essential to have proper analysis of demographic
profile in order to target the audience. To have effective promotion Bestival Pop has to choose
appropriate print publications, broad cast stations and websites. In order to attain effective
promotion Bestival Pop has created good public relations along with social media campaigns to
attain competitive advantage in the market. In order to highlight music festival event it is very
crucial to adopt various promotional strategy to maximize the benefits from the events. Bestival
Pop promote all the events at targeted location in the United Kingdom along the sponsors to
promote the event on various social media pages and websites (Maasø, 2018).
Place

It is very essential to analysis the location while establishing any music festival events. It
is important to analysis and select the venue place in order to hold the event successful along
with pre and post event activities that determines the profits. It is necessary to choose appropriate
sites by looking at venues that are suitable for conducting such events. For establishing such
events it is important choose such location that is away from the city place so that no disturbance
or social issues arises in the society. In order to target the audience it is important to establish
venue where there is proper parking facilities and the area should be free from traffic congestion.
Bestival Pop generally conducts the venues in outer areas in order to avoid social disturbances
and social issues(Jepson and Clarke, 2016).
2.2 Roles of the managers along with the advantages and disadvantages of zero hour contract of
worker and agency staff.
A manager is responsible for proper planning and directing the work of group of
individuals along with the effective monitoring of their performance and take corrective actions
when it become essential for the accomplishment of organizational goal and objectives. Music
festival event has various helping hands and group of team members that work together to
establish event successful in order to gain maximum profitability. Managers main role is to allot
and distribute roles and responsibilities among employees and monitor their activities to guide
them and improve their performance.
Zero hour contracts are mainly chosen by the employer in order to develop a flexible
working environment that directly benefit the business and its staff members. Zero hour contract
is not favoured by every employee. It is type of contract that is developed between an employer
and a worker in which employer is not obligated to provide any limited working hour but the
worker is obligated to accept the work that is offered to them. No particular time duration is
fixed and specified in the agreement. Under this employees sign an agreement to assure their
availability for work as and when desired by the employer. The main advantage of Zero hour
contract is that it provide flexibility to workers in order to maintain the proper business
environment and the main disadvantage is that it is not parties and favoured by ever workers or
employee (Byrnes, 2014).
Employees in the business plan
In order to successful conduct the music festival event, it is important to have effective
employees. Some of the employees are that are involved in music festival are as follows:

 Volunteer coordinator assistant: In the music festival event, they play very crucial as they
directly help to screen, train and assign various volunteers that are involved in the event.
 Parking assistant: During music festival events issues with parking generally occurs.
Parking assistant will help in directing the parking in order to manage well all the cars
wandering up and down. In order to avoid issues in parking passes parking assistant plays
very crucial role (Gibson and Connell, 2016).
 Ticket seller: Ticket sellers are those employees how are able to answer basic question
about event while selling tickets to the customers. They are very friendly and welcoming
to customers, their main target is to sell maximum number of tickets.
 Photographers: They covers the entire event by getting pictures of each booth or act as
well as the attendees enjoying in themselves.
 Security guard: In order to provide safety, there is highly requirement of qualified
security guard on the duty.
2.3 Identification of customer target market.
The main customer target market for the Bestival Pop is the youth of the United
Kingdom. Bestival Pop mainly emphasis on women's music that are commonly held at outdoors
along with tents and proper arrangements of roofed temporary stages for live performances.
Moreover, Bestival Pop serves variety of food items, merchandise, crafts, performance art, social
or cultural activities in order to attract various types of customers. Different types of music
mainly involves as ethnic music, folk, pop, punk, jazz, rock, metal, cross genre. All this types of
music are loved and accepted by the citizens of UK, so starting this new venture will provide
good profit margin in the business .
CONCLUSION
It is concluded from the report that business plan act as blue print of step to step process
that mainly followed to covert any business idea into an successful business venture. In order to
organise any music festival event it is crucial to have proper planning that mainly involves the
roles of artists, venue place, ticket sale date, performance date and budget. Bestival Pop has to
choose appropriate print publications, broad cast stations and websites. In order to attain

effective promotion Bestival Pop has created good public relations along with social media
campaigns to attain competitive advantage in the market.
REFERENCES
Books and Journals
Byrnes, W. J., 2014. Management and the Arts. Focal Press.
Gibson, C. and Connell, J., 2016. Music festivals and regional development in Australia.
Routledge.
Jepson, A. and Clarke, A., 2016. An introduction to planning and managing communities,
festivals and events. In Managing and Developing Communities, Festivals and Events
(pp. 3-15). Palgrave Macmillan, London.
Maasø, A., 2018. Music streaming, festivals, and the eventization of music. Popular Music and
Society. 41(2). pp.154-175.
Raj, R., Walters, P. and Rashid, T., 2017. Events management: principles and practice. Sage.
Sharples, L. and et. al., 2014. Strategic event creation. Goodfellow Publishers.
Smith, A., 2015. Events in the city: Using public spaces as event venues. Routledge.
Van der Wagen, L. and White, L., 2018. Event management: For tourism, cultural, business and
sporting events. Cengage AU.
Andrzejewski, L., Van Niekerk, M. and Okumus, F., 2017. Strategic Event Planning for the
Florida Music Festival (FMF), USA.
Lopez, C. and Leenders, M.A., 2018. Building a local identity through sellout crowds: the
impact of brand popularity, brand similarity, and brand diversity of music
festivals. Journal of Strategic Marketing, pp.1-16.