Macquarie University ACCG3008 Business Plan: Bizarre Beverages

This business plan outlines the strategy for Bizarre Beverages, an Australian beverage company. It includes a business plan pitch, analyzing market opportunities, customer needs, and the impact on society. The plan details a sales and marketing strategy, focusing on product diversification (carbonated drinks, energy drinks, and juices), pricing, and promotion, particularly through social media. An operational strategy is also provided, including operational structure and risk assessment. The financial plan forecasts capital requirements and potential returns for investors. The plan also includes sections on the target market, competitor analysis, and the company's approach to market penetration and growth within the Australian beverage industry. The business plan also highlights the importance of market research and opportunity testing to understand consumer needs and industry trends.