This business plan proposes the launch of a biodegradable straw business in New Zealand, addressing the growing concern over plastic pollution. The plan includes an executive summary, outlining the company's vision, mission, and objectives, focusing on profitability, environmental sustainability, and market leadership. It features a comprehensive PESTLE analysis of New Zealand's business environment, considering political, economic, social, technological, legal, and environmental factors. The plan analyzes competitors like CaliWoods, Profile International, and Hippie Straw, highlighting potential challenges such as competition, brand loyalty, and raising awareness. Strategic decisions include a penetration pricing strategy and a focus on sustainable practices. The plan also addresses ethical and cultural issues, including those related to the Maori community, and proposes a horizontal organizational structure. The business will leverage broadcast media for communication. Overall, the plan aims to establish a successful and environmentally conscious business venture.
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