BioCatcher Business Plan: Herbal Beauty Products in Valletta, Malta

This business development report presents a comprehensive business plan for BioCatcher, a company proposing to establish a herbal beauty products business in Valletta, Malta. The report begins with an executive summary outlining the business concept, which focuses on providing natural, chemical-free skincare products to address skin issues exacerbated by Malta's climate and tourism. The plan includes detailed sections on the business concept, feasibility research, and the business model. The business concept section covers product offerings, target market (middle to higher class Maltese residents and tourists), value-added features, and involved personnel. The feasibility research delves into data collection methods, primary and secondary sources, and key areas like product, industry, organization, market, and financial viability. The business model explores the core strategy, including the Business Canvas Model. The plan also addresses potential risks, critical success factors, and financial aspects like visibility of the plan, budget, and investment. The report projects profitability and expansion, with a focus on establishing a strong presence in Malta before considering international expansion. The company aims to differentiate itself by offering high-quality, herbal-based cosmetic products to a market increasingly aware of the negative effects of synthetic ingredients.

Business Development Report &
Research Reflection

EXECUTIVE SUMMARY
The present business proposal is about BioCatcher which will establish its business in
Valletta(Malta) in cosmetic sector. The business idea is completely based on herbal beauty
products that will going to be offered in retail stores of BioCatcher, shopping mall and e
commerce sites in Valletta. The place is completed surrounded with sea and islands, thus the
place if popular among tourist. Malta not only attracts tourists but it also influences interest of its
customers to visit beaches many times. Visiting beaches on regular basis creates various skin
related diseases to customers like tanning, sun burn , skin allergies etc. This can be seen as the
threat for people which has been used by BioCatcher as the opportunity for choosing Valletta as
the best place for business expansion.
BioCatcher will locate its retail outlet near beaches and shopping malls as these places
are very crowded and it would be easier for them to grab attention of customers. The estimated
profits of BioCatcher in first year will be €7600 and this ratio will increase every year.
BioCatcher will initial focus on successfully becoming successful in Malta and after attaining its
targeted goals and objective it will move for expansion in international market. It has been
assumed by the top management of the company that its revenue figures will increase with 15%
in every year. It is predicted that revenue earning percentage of BioCatcher will increase with
coming years.
BioCatcher will register as private firm in (Valletta)Malta and it will be operated by
total five shareholders who will manage all business activities. These shareholders are highly
experienced and are successful in their respective career zone. The company has targeted middle
to higher class people of Malta for its herbal beauty products at the initial stage. But, after
establishing successful business in Valletta, its top management has planned to focus to
minimising their product prices in order to retain its customers for longer period of time.
Business opportunity of BioCatcher has been accessed by adopting both the primary as
well as secondary sources of data collection in grab authentic information within the provided
time frame. Online surveys were also be selected by the company to adopt its customers in order
to analyse perception of local people as well as tourist of Valletta. This feasibility test have
contributed in accessing desired information by which it has been identified that scope of herbal
beauty product in Malta is very vast. The chosen place for establishment of BioCatcher is best
for herbal cosmetic product as its customer are already facing issues related to skin and will

easily accept new product with natural ingredients. As a result, it can be said that business
opportunity for herbal beauty product is very broad and profitable for BioCatcher in Valletta.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
TOPIC: Business plan about herbal beauty products offering........................................................6
BUSINESS DEVELOPMENT REPORT ......................................................................................6
Introduction.....................................................................................................................................6
Rationale.................................................................................................................................6
Vision ....................................................................................................................................7
Mission...................................................................................................................................7
Design and structure of report................................................................................................7
Relevant Models and Information sources used.....................................................................8
Assumptions...........................................................................................................................8
Timescales for Achievement..................................................................................................8
BUSINESS CONCEPT...................................................................................................................9
Product and services...............................................................................................................9
Target Market.......................................................................................................................10
Value Added.........................................................................................................................10
Specific features...................................................................................................................10
Who is involved....................................................................................................................11
Windows of opportunity.......................................................................................................11
FEASIBILITY RESEARCH.........................................................................................................12
The Feasibility Plan..............................................................................................................12
Primary and Secondary data needs.......................................................................................12
Research Methodologies......................................................................................................13
5 Key areas of feasibility research........................................................................................16
Ambition Vs Ability.............................................................................................................31
The Business Model.......................................................................................................................32
The core strategy..................................................................................................................32
Business Canvas Model........................................................................................................32

THE BUSINESS PLAN................................................................................................................38
Potential risk for BioCatcher................................................................................................41
Critical Factor for Success....................................................................................................42
Visibility of the plan.............................................................................................................45
Visibility of budget and investment.....................................................................................47
REFERENCES..............................................................................................................................48

TOPIC: Business plan about herbal beauty products offering
BUSINESS DEVELOPMENT REPORT
Introduction
Present business proposal is regarding a new organisation named as “BioCatcher” which
will offer herbal beauty products at market place. The company which was chosen for this
research is Malta who wants to establish its production unit and office. Herbal Beauty products
are referred as the cosmetics which are formulated with the usage of natural ingredient. Natural
ingredients are free from synthetic chemicals and are helpful in curing skin from different skin
allergies. These products also helps user in improving quality of their skin and provides them
best result in reducing acne, wrinkles and sun effects (Cairncross, 2014). Natural products are
not only enhancing beauty of user but it also makes skin healthier and antioxidants.
Rationale
The main rationale behind choosing this business idea is that with the increase in
exposure to new market business opportunity is also increasing. Due to this demand of herbal
beauty products across the world is rising. Along with this, another reason which have influenced
for this business concept of starting cosmetic herbal company in Malta is the inconvenience of
customer while finding out suitable natural beauty products for themselves. As per evaluation of
past records based on cosmetic industry and experience of users it has been identified that
normal cosmetic users are suffering from many skin related issues which have generated scope
for herbal beauty products at market place (Kolk, 2016). As a result, increasing side effects of
artificial beauty products has provided an opportunity to BioCatcher for starting its business with
herbal beauty products in Malta. Being the capital city of Malta, the location offers a wide range
of infrastructure facilities, transportation and raw materials that are essential for making the
natural cosmetic products of BioCatcher. This makes Valletta a strategic location for new
businesses that are striving to gain a high stake in market and build their brand image so as to
attract a large number of people towards the high quality herbal products manufactured by
company.

Vision
“To offer herbal beauty products to society and become influential natural skin care
company across the globe”
Mission
“To become a leader in herbal cosmetic industry and make quality products accessible to
customers by using high end technology”
Design and structure of report
Present business proposal of BioCatcher is mainly divided into five subsections which are
defined as below with separate brief description of each part.
Introduction
The first and foremost part of this business proposal is basic introductory section which
includes brief description about herbal beauty products. It will also include information about
rationale of the business proposal, mission, vision of the organisation, future assumptions and
timescale for overall proposal.
Description about business concept
In the next section appropriate description about main concept of business that is
offering herbal beauty products in Malta is going to be discussed. It will also includes
information about products and services, target market, value added factors, special features and
people who are going to be involved in implementing overall business plan.
Feasibility research
This section will describe about information related to research methodology by the
company feasibility of the current business proposal can be checked. It will also define
feasibility of whole project in terms of product, industry, organisation, market and financially
that whether this concept will be profitable for BioCatcher or not.
The Business Model
This section will now provide information regarding business models and description
about its each and every element, theoretical frameworks, various strategies which will going to
be used by BioCatcher for gaining competitive advantages within the same industry. It will also
include information of business canvas Model and how it fits in similar scenario.
The Business Plan

The last section will describe about overall business plan. It will gain an insight into the
potential risks of mentioned business, its opportunities, , viability of this plan, expected budget
and investment required for the same.
Relevant Models and Information sources used
In this business development proposal, information will be gathered on both the primary
and secondary sources of data collection. In primary sources, questionnaire technique will be
adopted for analysing perspective of relevant stakeholder of the company. On the other hand,
books, journals, online articles, records of dermatologist will be be used as secondary sources in
order to obtain desired views on the same concept from different people (Cosgrove and
Rijsberman, 2014). Along with this, Porter's five forces analysis will be used for analysing
competition in this herbal beauty products industry in Malta. This will help company in
understanding actual scenario of market place and scope of herbal beauty product in the chosen
location.
Assumptions
While developing business development proposal for BioCatcher, company understood
that people of Malta are now aware side affects of synthetic ingredient oriented cosmetics. They
are facing skin related issues by using normal beauty product. Therefore, it will directly open up
possible chances of success for organisation in this location. Thus, it is being assumed by the
company that if they will use complete herbal ingredient and offer herbal beauty products to
customers then they will definitely accept it as it will not harm their skin (Wilton, 2012). It is
also assumed by founder of Biocatcher that at the starting stage their profits will not be much
but with passing time it will definitely get enhanced. As per the estimation, it can be said that in
the 1st year of business Biocatcher will get around €7600 of revenue. It further increases with
approximately 15% in next year. This enhancement of percentage ratio of revenue will going to
be raised with the passing years.
Timescales for Achievement
Work on this project will start from February 2018. Before March end or April starting
market research for this business concept will going to be conducted in order to identify potential
risk for BioCatcher company in Malta. In the First week of May, specific locations for
warehouse, production unit and retail store will going to be finalised. At the same time, proposal

will be prepared to attract potential investors for resolving funding issues. In June, application
for legal licenses will be forwarded. After winding up all these activities, founder of BioCatcher
will connect with Human resource consultancies in order to hire best suitable and experienced
staff who could work with this company for long term. This whole procedure will going to be
finished till October end. As per overall procedure of work, it is estimated that BioCatcher will
open up its official office and production house in the starting of December and their products
will be available in retail store of Malta from 1st of January after clearing their internal quality
checking procedure.
BUSINESS CONCEPT
BioCatcher belongs to cosmetic industry which will offer herbal beauty products in
Malta. The company will handle everything at their own that means from manufacturing to
selling it to customers. It has finalised special research and development department who could
deeply analyse natural plants and other ingredients which can be used for making beauty
products with no side effect. Product range of this company will give opportunity to the citizen
of Malta to enhance their beauty with chemical free products.
Product and services
BioCatcher will going to offer huge range of products and services to its customers in
Malta. Its products portfolio is divided into some sub sections, every section contains many
products that are defined as below:
Skin care Body care Hair care Aroma Therapy
Face wash
Moisturiser
Face spray
Toner
Scrub
Creams
Sunscreen lotion
After sun lotion
Lip balms
Bath oils
Body Wash with
variety of flavours
Bath salt
Body scrub
Lotion
Hair cream
Serum
Cleanser(Shampoo)
Hair growth oils
Conditioners
Hair colours
Massage oils
Essential oils

All of these products are paraben free and are helpful for customers in enhancing their
beauty effectively without any side effect or infection. These are the most common products
which are used by customers in their regular lifestyle. Apart from these products, Biocatcher also
offers skin related services to its customers like free skin consultancy services, home delivery
services, free trial of products before purchasing etc. The company will hire some skin expertise
who can give free suggestion to the visitors of retail store. Human resource team will finalise
these expertise on the basis of their experience in the same field (Goldratt, 2017). These
expertises will also give some beauty enhancement tips to customers which will influence them
to remain loyal with the company for longer period of time.
Target Market
Market segmentation refers to the procedure by which an organisation divides whole
market into specific groups on the basis of different characteristics of customers. This kind of
segmentation is mainly of four types that is geographic, psycho graphic, demographic and
behavioural. Customer segmentation for BioCatcher will going to be done on the basis of
demographic type of segmentation. In this company will further segments their customer zone on
income basis in which they only target medium and higher class customers who are much
conscious about their skin and tries to find out pure natural products for enhancing their beauty.
The main focus of the BioCatcher will stick to targeted customers of Malta only. But, with the
passing time this company will also expand its business in other countries too.
Value Added
There are many companies at market place which are offering herbal products in Malta.
But, BioCatcher is completely different from them as it is also providing skin care advice to its
customers from medical expertise. This can be seen as its value added service which separates
the firm from its competitors.
Specific features
BioCatcher will going to be the only company across Malta that will manufacture all kind
of natural beauty products in their production house. Along with this, the company also works
more on research and development area in order to identify new natural ingredient that can be
used by them to enhance quality of their products and give best results to its users. Herbal
products produced by BioCatcher will have soothing aroma that will provide best using

experience to customers. In addition to this, BioCatcher will also offer its products to customers
through e-commerce sites. This will help customers in buying herbal beauty products of
BioCatcher easily without going to its retail stores (Kolk, 2016). Thus, its products and services
will provide completely new and unforgettable experience to its customers.
Who is involved
BioCatcher is a company of herbal beauty product and company will establish its
business as a private firm. For this, help of various stakeholders will be taken first and foremost.
These shareholders are Head of Research and development team of Ayurveda, One leading
business man, ex-Marketing head of one competitor company, along with this two close friends
of founder will also be involved. These shareholders have equivalent percentage of profit and
loss. They will equally responsible for the success or failure of company in future. All of the
major and essential decisions will be taken by these shareholders with mutual discussions
(Charles Jr, Schmidheiny and Watts, 2017). Ex- marketing head of competitors company will
take instant decisions related to marketing team as this person owns good range of experience in
this specific zone.
Windows of opportunity
Valletta is the capital of Malta, the city is popularise for its World Heritage Sites that
makes it rememberable for visitors. The city is surrounded with many beaches and attracts
visitors to visit it number of times. As per evaluation, it has been seen that its localise citizens are
tourists are spending their free time in near beaches which impacts negatively on their skin tone
and gives them high tan. Along with this these people are educated enough who knows about
increasing skin diseases with the usage of synthetic products (Picciotto and Mayne, 2016). Thus,
it creates opportunity for BioCatcher to start its business of herbal beauty product in Valletta as
their positive chances that its citizens and visitors will accept these products. BioCatcher also
offers completely herbal beauty product range for all age group. This also attracts attention of
visitors as they could use its sun protection collection of creams before going to beaches.
Business opportunity for BioCatcher is broad could even target localise citizen of this city as
well as tourist too with best herbal beauty products.