Business Plan Presentation: Blueberry Restaurant Startup, London

This presentation details a business plan for a small-scale Blueberry Restaurant startup located in London, UK. The plan covers various aspects, including the concept of the business, which focuses on food items made with berries, particularly ice creams and shakes. It addresses the financial requirements, including cost structures (variable and fixed costs) and revenue streams. The presentation also includes a cash flow analysis, sources of finance, and a photographic presentation of the restaurant's layout, location, and equipment. Furthermore, it outlines human resource requirements, target market analysis, promotional plans, key features and benefits of the products, identification of competitors, and the unique selling point (USP) of the business, which emphasizes the use of organic blueberries. The conclusion reiterates the importance of these elements for a successful business launch.

Introduction to
business

Content
INTRODUCTION
MAIN BODY
The amount and capital required
Photographic presentation of layout, location and equipment
budgets
Human resource requirement
Target market of business, need of target market,
promotional plan
Key features and benefits of products
Identification of competitors
Unique selling point of business
CONCLUSION

Introduction
\Business idea is define as
concept which is use for financial
gain which are usually centred on
service or products which always
offers money. An idea is
considered as base of pyramid
when it comes to organisation as
whole. New business idea
involves characteristics such as
unique, profitable, innovative and
so on. This idea mainly linked to
their creators who are identify
business which have value

CONTINUE
 In this PPT, it covers a new business named Blueberry which is new start up
deals in food restaurant. The services provided by this restaurant is ice creams,
shakes and many food ideas which are made with up of berries. This type of
business organisation is at small scale which is located in London, UK.

The amount and capital required.
 For running every business it required proper finance which helpful for starting
a new enterprise. Finance or capital is considered as blood of every organisation.
with help of capital and amount this leads to attracting new customers which are
helpful in attainment of profit.
 Cost structure: This is define as types and relative proposition of variable and
fixed cost which is incurred in small organisation. under is a cost structure of
Blueberry restaurant which is discussed below:

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 Cost structure
Particulars 2020 2021 2022
Variable costs
Salaries to staff 10000 55000 52000
Advertisement 5000 28000 25830
Rent of building 5000 28000 21800
Fixed costs
Machines 20000 60000 58000
Cost of material 30000 80000 72000
Total cost 70000 251000 229630

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 Revenue stream:
Particulars 2020 2021 2022
Selling of food and beverages 35000 150000 152000
Online bookings 25000 95000 96000
Advances from clients 20000 51000 52000
Further developments 20000 50000 50000
Total revenues 100000 346000 350000

CONTINUE
Cash flow analysis:
Particulars 2020 2021 2022
Receipts
Selling of food and beverages 35000 150000 152000
Online bookings 25000 95000 96000
Advances from clients 20000 51000 52000
Further developments 20000 50000 50000
Total receipts 100000 346000 35000
Payments
Salaries to staff 10000 55000 52000
Advertisement 5000 28000 25830
Rent of building 5000 28000 21800
Equipments 20000 60000 58000
Cost of material 30000 80000 72000
Total payments 70000 251000 229630
Cash at the end 30000 95000 120370

CONTINUE
Sources of
finance
Amount Usage of
finance
Amount
Selling of food
and beverages
35000 Salaries to staff 10000
Online bookings 25000 Advertisement 5000
Advances from
clients
20000 Rent of building 5000
Further
developments
20000 equipments 20000
Cost of material 30000
Profits 30000
100000 100000

Photographic presentation of layout,
location and equipment budgets
 Blueberry restaurant is a small business is located in centre of London UK,
as this is a restaurant which is mainly start for attracting children. As from
name it is examined Blueberry, berries are favourite of children.
 Equipment which are need for this business such as chairs, mixer
blenders, stages, accommodation facilities and so on which attracts
customers for visiting the business

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Human resource requirement
 For every business there is a requirement of human which mainly concern
with specific attributes and capabilities in people for performing particular
task in business. In terms of Blueberry, there must be employees about 5-
10 are require for running this organisation. In every business human
resource is consider as important factor because they are one by which
business have stairs of success. So for this business, individuals are
recruited which gave knowledge about how to make berry cakes, shakes
and so on which attracts potential customers which leads to creation of

Target market of business, need of
target market, promotional plan.
 Target market: This is a group of customers in which business services
are available with aim of efforts and resources which are required by
buyers. The target market mainly includes similar characteristics like
location, lifestyle, age or income which are considered that are considered
by business. This leads profitable segment for service of business.

Key features and benefits of
products.
 In context of Blueberry restaurant which mainly deals in products which is
made up of organic blueberry. As blueberry is considered as antioxidant
which have high vitamin C in it. This will also help in lower risk of heart
disease or cancer. This is a unique feature in this business which have
many benefits in it. The main aim of this business is to attract more
customers mainly children.

Identification of competitors
 Business is start up in London, UK so there are many competitors such as
wholesalers or large retail stores which may sell Blueberry in packed form
to end users this may leads to decrease in brand image of organisation. So
for overcome this situation, owner of business have to use many more
varieties of products which attracts customers for them.

Unique selling point of business.
 Unique selling point of Blueberry restaurant is there is use of these berries
in organic manner, by avoiding any type of chemicals in their services.
This will create uniqueness in business. This selling cost is only consider
by a business which almost use unique products or services. The main
unique point of this business is, whenever guests visited in restaurant they
get berry at entrance of it.

Conclusion
 From above PPT, it has been concluded as when starting new business
there is a requirement of human, cost or finance which are considered as
main element of every business. As for every business proper layout,
location and equipment is required which helps in attracting potential
customers. There are always target market which is set by business for
attract buyers and there is large number of competitor are there so for this
business use many promotional plan. In addition there is always unique
selling point of every business which leads creation of brand image and

References
 Götz, J., 2020. Business Plan. In Seasonal Affective Disorder and Light Therapy (pp.
165-203). Springer, Wiesbaden.
 Tanev, S., Rasmussen, E.S. and Hansen, K.R., 2020. Business plan basics for engineers
and new technology firms. In Start-Up Creation (pp. 19-40). Woodhead Publishing.
 Xu, X., 2020. Compose the Business Plan. In Introduction to Entrepreneurship (pp. 139-
163). Springer, Singapore.

Thank You