Entrepreneurship: Business Presentation on Boxit Protein by CDL Cafe

The presentation outlines a business plan for "Boxit Protein," a protein-based food product launched by CDL Cafe, emphasizing its unique use of herbal ingredients. It details the capital requirements, proposed location in London, UK, equipment budgets, and human resource needs. The plan includes a segmentation, targeting, and positioning (STP) model to identify the target market, highlighting the product's key features, and analyzing competitors using Porter's Five Forces model. A SWOT analysis is also provided to assess the business's strengths, weaknesses, opportunities, and threats. The plan aims to expand the cafe's customer base and increase profit generation through market expansion. The product is designed to appeal to health-conscious consumers, with an emphasis on herbal ingredients and protein content, addressing market trends and consumer preferences.

Business Presentation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business Idea ..............................................................................................................................3
Amount and type of capital required .......................................................................................3
Proposed location, layout and equipment budgets .....................................................................4
Equipment budgets......................................................................................................................4
Human resource requirements for the Business and costing......................................................5
Target market for the business and the need for target market ..................................................6
Key features of the product:........................................................................................................6
Competitors of the product( Porter's Five Forces Model)...........................................................7
SWOT Analysis..........................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business idea is that kind of unique concept which makes new product to be launched in
the market. Various aspects related to product has been mentioned as per the idea that has to be
made by an organization(Turner, 2019). Scope of business idea is wider as it help in enhancing
businesses in more effective manner. Dynamic nature of an new business idea makes it more
relevant and helps an organization attain sustainability in market for long time period. In this
presentation a new business ideas is been presented that is “ Boxit protein” by CDL. Then
segmentation, targeting and positioning is to be done, human resource requirements regarding
new business idea. Further key points about business idea and uniqueness is to be hold by them.
MAIN BODY
Business Idea
“Boxit protein” this is an protein based food that is been launched by CDL cafe . In this
herbal ingredients is been used which makes it more healthier for consumption. The cafe has
brought product in order to perform expansion in market to enhance customers base of cafe.
Motive to launch the product is to increase customers base and increase profit generation with
market expansion.
Amount and type of capital required
Capital is one of the most affective element required for making an new product or idea
to be presented within business. Monetary and finances makes an product to be launched in
better manner while making resources and raw materials available to them. Further budget table
is been given that shows utilization of finance by CDL cafe to make “Boxit protein” introduced.
Type of Capital Amount
Equity 45000
Debenture 50000
Investment 53000
Total 148000

The budget that has been presented above shows that how much investment is required to
be produced for introducing of “Boxit protein”. In this budget salary, investment, raw material
investment is been presented. This makes cafe to use the required amount of money in optimal
manner possible.
Proposed location, layout and equipment budgets
A product will launch in the location where the company find the large group of target
customer and they will use that product frequently that increase the sale of the product(ZHANG
and et. al., 2017). The proposed business, Boxit protein will be locate in London, UK. The
management is doing this by analysing the current market trends of UK and needs and
preferences of customer.
Boxit protein follow the online platform to encourage the large group of people in the
market and offer some uniqueness in the product. It is specially meant for a group who have
interest in healthy eating. Company will contact to sponsor their product to the gyms and expand
their market.
Equipment budgets
Particulars Amount
Infrastructure cost: 8000
Research cost 400
Cost of land 3000
Construction cost 2500
Legal charges 500
Licensing 600
Electricity connection charges 400
Decoration cost 600
Promotional cost 150
Online 50

Offline 100
Hiring cost 400
Posting advertisement 150
Training cost 200
Development cost 50
Other expenses 200
Total cost 8750
Human resource requirements for the Business and costing
Human resources department is responsible for managing the staff in the organisation. It
is responsible for recruitment and the selection of the potential customer that can achieved the
business goal (Spieth, and Schneider, 2016). Human resource make the business plan for hiring
the no. of employees in the organisation. Efficient staff will help in growth and development of
the business.
Boxit Protein is the protein based food that is launch by the CDL cafe to attract the large
group of customer and it offers the herbal and natural source of ingredients will be added in this
product so that Customer will attract to the cafe and it help in increasing the profit of cafe. For
this cafe 2 staff member are required for F&B service and 2 candidate is require for preparation
of food in kitchen staff. These chefs will cook the food according to the requirement of the guest.
Costing: Required employees for the cafe operation is 4 and the costing for the human resource
is explain below:
Particulars Amount
Human resource requirement
Internal staff: 350
Chefs 250

Helper of chef 100
External staff 250
Waiter 150
Cleaner 100
Training of employees 100
Total cost 450
Target market for the business and the need for target market
Segmentation, Targeting and Positioning(STP)
This model is used to identify the target market and potential customer in the market.
There are three stages in the model that help in getting the potential customer in the market.
Boxit protein will identify their target market with the help of this model and this model is
explained below:
 Segmentation: For any business, It is necessary to segment the marketplace on the basis
of demographic and geographic profile. It is the process of dividing the market on their
characteristics. Boxit protein should conduct the segmentation of the market to get it
potential customer.
 Targetting: After segmentation of the market, the next step is approaching to the potential
customer. It will done by having the customer who are interested to buy the herbal food
that is pure and fresh. (Rosenblatt, 2016). So the business will target their potential
customer to meet the revenue of the organisation and earn maximum profit.
 Positioning: After targeting the potential customer in the market. Boxit protein will
increase their market value in the market and leads to gain higher profitability and
growth. Positioning will be done on the basis of market value of the product and if the
Boxit protein target their potential customer. It will help in achieving the good
positioning in the market and leads to earn maximum profit.

Key features of the product:
Boxit protein is a food item which is rich in protein that build the health of the
individual. It is made of herbal ingredients with no addition of chemical. It will help in gaining
the immunity power of the individual and leads to help to recover the body to the individual.
This is the new product but It is high in demand due to its herbal addition and no chemical usage
and this the product which gives the taste according to the guest preference and it also gives the
protein in their product that will help in healing and building good immunity system.
Competitors of the product( Porter's Five Forces Model)
This is the theory which is based on five forces that analyse the competition in the market
and evaluate the various aspect of the market that help in knowing the competition in the market
place. The five force model is explained below:
 Supplier power: It is the situation in which the company have the limited supplier and
the supplier is selling their product oh high prices so any organisation should have the
backup plan for supply of raw material by contact to the another supplier in the market.
Boxit protein should have the sufficient suppliers that can provide them raw material in
shortage of materials(Ritter and Lettl, 2018).
 Buyer power: when the customer shift to other brand. It will create the huge loose in the
organisation, so it is very important to keep innovate their product to attract the potential
customer and retain their customer to their brand.
 Competitive rivalry: there are various competitors in the market and to meet the current
trends of the market, Boxit protein should analyse the market and keep in mind the taste
and preferences of the customer to compete in the market.
 Threat of substitution: there may be a chances of launch of a product that is similar to
company's product that will leads to decrease the demand of the product in the market.
 Threat of new entry: There may a chances of new business in the market that over take
the market from Boxit protein and the cafe will lose their potential customer.
SWOT Analysis
It is the framework of analysing the strength, weaknesses, opportunities and threats of
organisation that will help to know the impact on the business by various factors and If the

company know the positive and negative points of the their business this will help in solving
them and creating a good product(De Maintenant and Giannuzzi, 2016).
 Strengths: Boxit protein is providing new product and attracting the large group pf
market. It is producing the herbal product that benefits the individual and adding protein
to the product.
 Weaknesses: It is launching the new product may be chances of people disliking and
leads to loose in the cafe. It is also offering a basic product that may be not tasty and will
leads to loose their sale.
 Opportunities: Boxit protein is the small business, It can expand their market size by
analysing the marketplace and their preferences.
 Threats: there are many other cafe in the London that is a big threat for the Boxit protein
and loose their sale and geenrate less sale.

REFERENCES
Books And Journals
De Maintenant, A. and Giannuzzi, A., 2016. Business plan: peer to peer delivery platform.
HAPSARI, D., 2019. BUSINESS PLAN OF IDESAINER. COM (Doctoral dissertation,
Universitas Gadjah Mada).
Ritter, T. and Lettl, C., 2018. The wider implications of business-model research. Long Range
Planning. 51(1). pp.1-8.
Rosenblatt, N.S., 2016. Commercialization of Bio-Technological Ventures: A Business Plan On
Vaylenx LLC (Doctoral dissertation, Ohio University).
Spieth, P. and Schneider, S., 2016. Business model innovativeness: designing a formative
measure for business model innovation. Journal of business Economics. 86(6). pp.671-
696.
Turner, A., 2019. Ouachita’s Cole Jester wins Ouachita-Henderson State’s annual Business Plan
Competition.
ZHANG, Y. and et. al., 2017. Practice of collegiate biomedical business plan
competition. Chemistry of Life, (2), p.29.