Kent College: Massage on the Move Business Plan Project - BSBMGT617

This project presents a comprehensive business plan for 'Massage on the Move,' a startup mobile massage company. It begins with a market analysis, identifying the need for accessible massage services. The plan defines the company's mission and vision, emphasizing high-end therapeutic services, skilled employees, and anti-aging products. It outlines product offerings, including various massage durations, and details financial aspects, such as startup costs and funding sources. The plan also covers physical and human resource requirements, including necessary equipment and staffing. Business objectives are set, including revenue targets and market share goals. Marketing strategies involve advertisements and sales promotions. Productivity and performance targets are established, focusing on revenue growth, profitability, and client satisfaction. The project aims to provide a solid foundation for the business's success, offering a detailed roadmap for its operations and growth.

Massage on the Move
Mobile Massage

Business Overview
• The present business “Massage on the Move” is a start-up
company that comprises of more than three therapists.
• After carrying out a detailed market study, it is noticed that there
is a great need for massage after the work hours.
• This will help in making the service more easily accessible to the
people that are working in full time, families that has small
children.
• It also includes those that does not has spare time during the
business hours for relaxation as well as remedial treatment.

Mission
• The mission of Massage on the move should include
running a profitable business by offering its customers
with high-end therapeutic massage and aesthetician
services in carrying an upscale and professional
environment.
• The business must have the mission of producing a
sales revenue of $35000 per month following the
opening of 14 service performance per day.

Vision
• The vision of Massage on the move should also include
having a quality as well as skilled employees that are familiar
with energy work and oriented for providing a soothing
spiritual environment to its customers.
• The vision of Massage on the move must include providing its
customers with anti-ageing products and radical free
treatment.
• A modification to the vision should be made by achieving
sales of 5000 customers in the opening year by performing 14
service per day.

Product/Service
Product A
• Feature 1
• Feature 2
• Feature 3
Product B
• Feature 1
• Feature 2
• Feature 3

Product/Service
• 30 minute therapy session ($70)
• 45 minute therapy session ($99)
• 60 minute therapy session + bonus 20 minute foot
reflexology ($130)

Financial
• Massage on the Move will require a total start-up fund of
$200,000 for its operational expenditure and meeting the
cost of its start-up assets.
• The start-up expenditure would account for $100,000 for
the company establishment while the remaining sum will
be used for setting up the assets and equipment.
• This cost will be funded by two sources namely the long-
term loan from bank and owner’s personal contribution.

Physical and Human Resource Requirement
• The physical resources that would be needed for a day spa
includes the massage tables, pedicure and manicure stations,
reclining facial chairs.
• The business would also require the hydrotherapy equipment
that would include the scotch hose, a hydrotherapy tub, a
sauna, Swiss shower, Vichy shower, whir pool tub and cabinet
for steam.
• The human resource required for Massage on the Move is
massage therapists, cosmetologists, receptionists and general
manager.

Business Objectives
• The objectives of Massage on the move should include
earning a sales revenue of $500,000 or more in the first year
of its operation and a rise of 15% in sales revenue by third
year of operation.
• The objective of Massage on the move should be to attain the
net income of greater than 20% of total sales by the third
year of operation.
• Another important objectives of Massage on the move is to
become the established community destination by the end of
first year and obtain a gross margin of greater than 58%.

Marketing activity
• Massage on the Move would make use of wide
variety of marketing activity in order to attract its
client.
• This would include the use of advertisement and
sales promotion such as printed business cards,
printed broachers, yellow pages, websites and
newspaper advertisement.

Productivity and performance targets for key result areas
• The productivity and performance targets of Massage
on the Move is to make a sales revenue of $500,000 in
the first year of operation.
• Increasing the sales revenue by 20% by the third year of
operation.
• The business aims to achieve the net income of greater
than 20% on sales by the second year of its operation
and derive a gross margin of greater than 50% in the
first year of operation

Performance Targets
• An important performance target of Massage on the
move is to obtain a higher client satisfaction and
retain more than 20% of the total clients that have
visited for the service.
• It also looks forward to capture the market by 2% in
the third year of its operations.