Business Plan: Buffet Cafe - Strategies for Growth and Development

This document presents a comprehensive business plan for a cafeteria named Buffet Cafe, a small to medium-sized enterprise located in London. The plan outlines the cafe's operations, objectives, and financial projections, emphasizing its commitment to providing both healthy and tasty food options to a target market of individuals aged 16 to 45. The plan details the products and services offered, including a variety of cakes, coffees, pastries, and healthy meals, priced using a value-based pricing strategy. Key objectives include increasing customer satisfaction by 15% and extending product sales by 10% within a year. The operational plan focuses on efficient inventory management and resource allocation, while growth strategies emphasize effective hiring, promotional activities, and a strong social media presence. The financial information includes start-up costs, sales projections, and expense management, justifying the choice of a cafe business due to its high-profit margins and relatively low inventory costs. The plan concludes that effective cost management and a focus on customer comfort and relaxation will ensure the cafe's success and sustainability.

Business plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business plan is said to be document of an organisation created by it describing its
operations, objectives, goals and financial projections. It helps the business creating effective
strategies for growth and development of business and for determining its future fiscal needs
(Chofreh, Goni, and Klemeš, 2017). Within this project, business of Cafeteria is going to to taken
into consideration named Buffet Cafe for demonstrating different aspects of this report. The
report will cover business plan of the cafeteria and will demonstrate its different aspects.
MAIN BODY
Type of business
In this business plan, the business of cafeteria is taken into account named Buffet Cafe
which is small medium size organisation in the city of London, United Kingdom. In this
respective business, the owner of the cafe can create a safe space as well as a pleasant
environment for people who seek it (Chofreh, Goni, and Klemeš, 2018). It also gives space to
people for getting socialised and the owner can make it brand if it wants.
Description of product or service
The products and the services that are offered by Buffet Cafe include a wide variety such
as Cake, Coffee, Pastries, Pattize, Tea, Pasta, Pizza, Sizzler, Donuts, Sandwich and many more.
The respective cafe is providing combination of healthy and tasty food. There is increasing
awareness of healthy food within the market place therefore, this cafe will provide food which
includes tasty as well as healthy veggies in it which makes the food more tasty and healthy for
the customer-base. These food and beverages will be priced at value-based pricing strategy
which will help the cafe in maximising the profitability within organisation through researching
and analysing perceptions of customers regarding price of food products.
Objectives
These are the specific and measurable outcomes that organisation hope to maintain while
growing their business (El Mohadab, Khalene, and Safi, 2017). In context to Buffet Cafe, the
organisation has also set its objectives for maintaining effective profits within business and these
objectives are given as below:

 To increase customer satisfaction by 15% in a year through offering tasty and healthy
food and beverages to the target-base for enhancing the value of products.
 To extend the selling of healthy and tasty food and beverages products by 10% in a year
in order to capture a large number of market share.
Market information
According to the present situation of the market, there is an increase in health awareness
among the people that enhances the demand of healthy food and beverages products which
provides opportunity to the cafe (González-Rojas, and Ochoa-Venegas, 2017). By understanding
the perceptions of the customer-base regarding healthy food, the cafe is making a twist in fast
food of healthy and tasty veggies. The increase in demand for fast food among people makes it
more demanding among customers. The target market for the respective business of cafe is age
group of people between the age of 16 to 45 years.
Operational plan
It is a practical document that helps an organisation in outlining the core activities as well
as targets that will be undertaken by a business during a specific period of time. This plan will
also help the owner of Buffet Cafe in identifying the areas which are not generating as much
revenue as they should or are causing losses and also facilitate the owner in establishing what
requires to change. By making operational plan, the cafe can easily manage its inventories and
organisational resources in an effective as well as efficient manner (Langenwalter, 2020)(Riku,
and Setyohadi, 2017). This type of plan also provides a comprehensive guide of daily operations
the human resources within cafe require to take into account for accomplishing its long-term
objectives.
Strategy for growth/development
In order to maintain long-term profitability and sustainability within cafe, the owner of
Buffer Cafe has designed some strategies for the growth as well as development of the business.
The owner of the cafe gas decided to do effective hiring of its employees and putting them
together as an efficient team. The cafe should develop effective business strategies so that it can
capture a large number of customers with first-time promotions (Samiei, and Habibi, 2020). The
cafe will also have a constant social media presence in order to be active on those platforms on
which the customers remain active for several hours.

Financial information
With daily cash flows as well as continuous business transactions, it is necessary for the
cafe to carefully monitor and manage business finances as it gives a aspect of decision-making at
most of the levels of business (Sax, and Andersen, 2019). The financial information for Buffet
Cafe is given as below:
Start-up costs for cafe:
 Sales = $ 500000 for 5000 units
 Cost of sales = $ 170000
 Commercial space (land) = $ 150000
 Renovation and décor = $ 230000
 Kitchen appliances = $ 115000
 Furniture = $ 40000
 Cafe technology (software) = $ 40 per month and for hardware = $ 450
 Fixed cost= licenses and permits = $ 41500
 Insurance coverage = $ 1000
 Variable expenses = administrative charges = $ 1850
 marketing = $ 200
 Insurance coverage = $ 10000
 salary = $ 30000
 Utility expenses = $ 20000

Justification for choice of business
Within this project, the business of cafe has been chosen and the reason behind choosing
such business is that nowadays coffee shops are extremely profitable because of the great
margins of the profits and low cost of the inventory (Sutduean, Singsa, and Jermsittiparsert,
2019). Because of this, effective management of the costs will ensure the cafe is a success. The
cafe is a place which provides the feeling of relaxation and comfort to the people.
CONCLUSION
From above explanation of report, it has been concluded that business plan is a
significant roadmap for the success and growth of a business. Within this project, a business plan
of cafe has been discussed in which there has been a description of products and services offered
to customers is included. It has also been covered objectives, market information along with
operational plan of the business. Moreover, this project has also covered strategies for growth or
development of business as well as financial information and justification for chosen business.

REFERENCES
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