This individual project presents a comprehensive business plan for Burger Space Limited, a hypothetical fast-food restaurant. The plan begins with an executive summary and outlines the company's vision, mission, and unique selling proposition, which includes a self-service kiosk. It details the product and service description, including a range of burgers and customization options, along with pricing and promotional strategies. The project incorporates thorough market research, including geographic and demographic data for Perth, Australia, and primary research through interviews and focus groups. It analyzes the competitive landscape using Porter's Five Forces and conducts a market segment analysis, targeting commuters and students. The plan further outlines organizational structure, personnel needs, and a detailed marketing plan. Finally, it includes an income statement and relevant references to support the business strategy. The plan emphasizes digital marketing and strategic location choices to maximize customer reach and profitability.
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