University Business Plan: Buster's Expansion and Financial Analysis

This business plan outlines the expansion strategy for Buster's, a small retail store, from a single location to multiple stores. The plan includes an executive summary, table of contents, and detailed sections on the business description, mission, aspirations, and organizational structure. It covers key players, legal structure, and the management team's roles and qualifications. The plan details product offerings, financial projections including anticipated investment needs, revenue plans, pro-forma cash flow, and profit and loss statements. It also addresses marketing and sales strategies, pricing, competition, and major challenges. The plan aims to secure equity and loans for expansion, focusing on increasing market share and establishing a strong brand identity. The expansion involves establishing a second store and potentially more, with a focus on providing quality products and services to workplace occupants and expanding to external customers. The plan emphasizes the importance of customer relationships, efficient management, and strategic decision-making to achieve growth and profitability. The plan also includes a detailed analysis of the competitive landscape and the strategies that will be used to make sure that the business has a competitive advantage.

RUNNING HEAD: BUSINESS PLAN 1
UNIVERSITY NAME
STUDENT NAME
STUDENT ID
COURSE DATE

BUSINESS PLAN 2
EXECUTIVE SUMMARY.
The purpose of this survey to shed light on the business plan format ,its importance and
components .The business plan has the advantage of reducing the operational cost of the
entity.The components of he plan has been divided as follows the brief description of the
entity ,the entities mission ,its business operations ,administration of the entity,the business
owners, products and finances, marketing and sales, competition and the challenges faced in the
implementation of the plan(Finch, 2013).

BUSINESS PLAN 3
Table of Contents
INTRODUCTION...........................................................................................................................................5
DESCRIPTION...........................................................................................................................................6
MISSION....................................................................................................................................................7
BUSINESS ASPIRATIONS.......................................................................................................................7
ORGANIZATION OF THE BUSINESS AND KEY PLAYERS.................................................................................7
COMPANY'S LEGAL STRUCTURE........................................................................................................8
MANAGEMENT TEAM-ROLE &QUALIFICATION..............................................................................8
PRINCIPAL OPERATING MANAGER................................................................................................9
HUMAN RESOURCE MANAGER.......................................................................................................9
FINANCE MANAGER.........................................................................................................................10
PRODUCTION & PROMOTING MANAGER....................................................................................10
EMPLOYEES_ROLES AND QUALIFICATIONS..................................................................................10
Contractors and vendor’s roles and qualifications.................................................................................11
PRODUCT AND FINANCIALS..............................................................................................................11
CARD BOOKS AND OTHER PAPER PRODUCTS...............................................................................11
CUSTOMIZED APPEAL.........................................................................................................................11
FOOD AND SNACK.....................................................................................................................................12
ANTICIPATED OPERATION PRICE.....................................................................................................12
ANTICIPATED INVESTMENT NECESSITIES TO LAUNCH NEW VENTURE................................13
PROJECTED FIXED MONTHLY AVERAGE OPERATION COSTS...................................................14

BUSINESS PLAN 4
NEED FOR INVESTEMENT...................................................................................................................14
ANTICIPATED REVENUE.....................................................................................................................15
REVENUE PLAN.....................................................................................................................................15
PRO-FORMA CASH FLOW PROJECTION FOR THE FIRST YEAR OF BUSINESS.........................16
PAY BACK POINT..................................................................................................................................17
PRO-FORMA PROFIT AND LOSS.........................................................................................................18
MARKETING AND SALES....................................................................................................................19
PRICE OF PRODUCTS AND SERVICES...............................................................................................20
PLACE......................................................................................................................................................20
PRODUCT................................................................................................................................................21
COMPETITION........................................................................................................................................21
Bella retailers.........................................................................................................................................21
Luxury Retail centre..............................................................................................................................22
Rhomstone Merchant Look...................................................................................................................22
MAJOR CHALLENGES..........................................................................................................................22
CONCLUSION.........................................................................................................................................23
REFERENCES..............................................................................................................................................24

BUSINESS PLAN 5
INTRODUCTION
The commercial plan elaborates a planned venture to widen Busters from a single store to a
doubled store practice. Busters could be a small marketing entity located in a surpassing large
office block which has been in operation since 2001 and sits on a thousand square feet area.
Nearly all the commodities sold within the company square area and are meant for consumption
by those whose their domicile is on the building .The wares encompasses pre-wrapped
sandwiches ,snacks , canned beverages newspaper, business cards ,little gift, things such as
paperback books .The territory Buster is located has greatly complete a very crucial function in
raising the corporate event Similarly ,the continuous support and protectionism by the
government of little firms have widely complete a vital role in its advancement(Wentzensen &
Wacholder, 2013),hence due to uninterrupted growth and widening demand for the product ,the
execution team needs to expand the corporate from a single store company to being a doubled
space and eventually into several number of stores. The widened recent stores are located 2
blocks away from the existing one. Recently, the administrator pays over fifty hours in a
surpassing week in the company and has two workers that use up approximately fifty hours in a
week within the company. Besides expanding to the newly established buildings, there exists
squares and steps to planned to create downtown thus on series of stores with brand Buster's.
Buster is established in a surpassingly territory with high effeminate index and thus needs
advanced administration for its expansion. The chief administrator plans to advance the
execution team to involve 5 managers as soon as completing the main expansion venture. In
expanding the entity, the chief administrator needs to establish a violent executive team perhaps
the stores to contest well in the territory, Buster doesn't operate as, a sole store located in the
territory giving the workplace occupants a tainted form of commodity needed There exists
creators within the identical premises hence expansion from a single store to double store can
generate a vital role in the expansion of the entity .A single measure that has facilitated Buster's
to attain a large market share and which may be used as a solution as the shop is reborn again
into a double store then an influential cognizant relationship is kept with customers. Buster could
be a leading quality provider of tainted form of trade to many workplace premises, the entity has
a history of growth in the last 8 years and its annual revenue has been expanding by six folds at
some periods. Due to this, the chief executive who is the sole owner of the marketing entity to

BUSINESS PLAN 6
sought for equity and loans to aid in the expansion of the entities opportunity. The firm is of
good health and well managed money balance and anticipates to commence receiving position
transformations within six months after the expansion. In addition to the profit being used to
service the interest of the owner and her workers, the entity is collaborating actively on heath
playbill, it is anticipated that the vast enlargement the entity are in surpassingly lead to establish
firm into being a health programme to deal with the lady’s health desires. As a component of its
commercial expansion Buster is going to advance a nice several last services is granting the shop
to order for service with the selected ingredients and assuring delivery to their premises. Besides,
commerce most of the commodity to the workplace occupants, the enlarged entity can seek to
focus on shoppers outside the offices. It is anticipated that as the corporate ad been in life for
long, the initial six months when the gap of the second store, the entity is ripe to realize positive
incomes after the employees’ salaries has been deducted. The expansion of the entity into a
doubled store do not require a typical technique of selling due to the recent stores may be used
for expansion by the workplace occupants of the initial workplace block. The trade mark that can
be habituated defines the commercial store chain that was obtained from the chief administrators
DESCRIPTION
Busters could be a very small store located within the corridor of an outsized office block. In
contrast to its competing stores, Buster advances a vast form of trade to workplace employees
within the premises. It enjoys more than five hundredth of the market share. The achievement of
the shop is usually linked to the efficient administration team that unchanging heuristics in
guaranteeing sensible relationship with similar stakeholders, besides the administration targeting
to widen the shop into double stores there exists goal to widen into double stores with strategies
to open the stores downtown. Its mission is to ensure it forms modern commercial premises that
may operate as the initial store but workplace occupants for every individual and company
trade.Inspite of the reality that the entity has been in function as a home based, many businesses
when expansion of the entity can commence functioning followed a much larger executive
team .As by the expansion the store will contain 10_15 stores, the corporate Besides guarantees
a number of its trading activities to its competitors on wholesale worth ,the shop may be seen as
small firm is anticipated to commence functioning as a means the company after the expansion
method .The expansion technique expected to be followed by exclusive analysis especially in the

BUSINESS PLAN 7
technological introduction, more so around the selling zone so as to seize a larger market share
within the territory.crrently, the shop generates yearly income of 150000_300000,it is anticipated
that when the expansion is complete ,the entity will widens its yearly income by more than 5
times the initial income. Execution team may administer its functions if granted authority to
ensure it meets the customer wants, it combines within the expansion plans that a packaging zone
is going to be introduced.
MISSION
The entities mission is to be a contributing unit of society whereas, assist a services and
commodities of egregious quality, valence and in periodical base. The company will treat each
client as if they were the only customers granting the best services and proposals to them.
BUSINESS ASPIRATIONS
Since the store has been operating as a single one, the store's administrator targets to enlarge the
entity into a double store business and finally to a number of about 10_15 stores. The expansion
of the territory main objective is to stretch the commercial market share Similarly the
administration aims to enlarge the business so as to establish more employment opportunities to
a large value of delayered youths, hence the expansion of the entity won't just be profit making
but the general benefit of the society.
ORGANIZATION OF THE BUSINESS AND KEY
PLAYERS.
Recently, Buster functions as a small business with a single administrator and 2 staff. It is
anticipated that after the expansion the territory can have a wider execution group. Marsha
Jones, the owner of the entity conjoint, takes the duty of the chief administrator. Since the
administrator regulates and analyses the strategies that Buster may apply in its operations in
order to stretch its market share. Similarly, Jones conjointly ascertains and regulates the
operation of the entity to ensure it attains customer needs. As a section of its performance
analysis, it is the duty of the chief administrator to ensure that the shop stocks top quality
products. Jones makes sure that they offer services that may bring better relationship with the
buyers so as to obtain these, Jones has been directing continuous analysis on whether the

BUSINESS PLAN 8
business will keep better performance. It is anticipated that the recent chain of stores being set up
are administered by MS Jones.
Owner, Marsha Jones is the creator and legal owner of the Buster, and manages an identical
enterprise for 5 years. It is within this period that the he develops the idea of establishing the
entity that will grant services to workplace occupants within this home space. He has
commenced the enterprise as an initial store, nevertheless, eventually procreate into a series
stores that grants most of the commodities required by the staff. Jones has been in function of the
businesses since 2001.Besides the 5 years ,knowledge she attained abroad ,MS Jones perhaps is a
graduate with a bachelor's degree in businesses administration and management .The not only
grant the shopper the commodities by visiting the entity ,but also grant them outside services
More so, MS Jones attends the inside shoppers while the other staff attends to and deliver orders
within the offices.
COMPANY'S LEGAL STRUCTURE
Buster and Marsha are sole owners. In case a number of its sponsors agrees to introduce some
shares the entity begets into a company with MS Jones owning over 75% of the total shares as
she brought the company into existence. The sole ownership entity is located at Jones town
Salem.MS Jones are responsible for the execution of finances and the expansion technique up to
when the whole execution ream comprising of 5 administrators is established. The entity is
operated in collaboration with nursing premises, however, as soon as the funds are outsourced it
will be expanded to distinct premises. The entire staff are responsible to the chief executive as it
has been the situation antecedent. just in case the entity needs an extra execution member i.e. a
supervisor, an individual among this group, United Nations Agency owns a certification in
promoting is the work of specification to aid within the expanding steps.
MANAGEMENT TEAM-ROLE &QUALIFICATION
currently, the entity is run as sole proprietors ,it lacks a social control team.MS Jones the
business owner takes the responsibility of the chief manager as an aspect of her obligations to the
growth choices relating the business operations ,measure her employees success ,and
distinguishing commercial performance It is anticipated that after the entity widens ,it will obtain
company's strategy and have a 5 execution team.MS Jones the creator of the entity will remain

BUSINESS PLAN 9
the performing administrator. In selecting several administrators to man the key administrative
position, leadership fundamentals are widely considered so as to maintain top quality
administration. All the administration group are anticipated to demonstrate that they are strategic
thinkers besides exhibiting leadership expertise they must possess several knowledge and be
determined to understand recent execution techniques, the opposite four administrators can
accept, Human Resource Manager, monetary manager production manager and promotion
manager.
PRINCIPAL OPERATING MANAGER
it is mandated to ensure that the execution group functions effectively to attain the organization
goals and objectives. The production manager is required to take part within the drawback
finding steps inside the organization the least bit levels. It will also be necessary to establish with
the aid of the execution team the entities goals, visions and objectives and to establish strategies
on solution to reach them. Besides, the production manager will also coordinate the worker
choice committee and any workshops meant for career development and organization’s training,
throughout the venture technique it will be the duty of the production manager to administer that
the necessary capital for the expansion techniques are outsourced from appropriate people.
HUMAN RESOURCE MANAGER
Human Resource Manager, is tasked with the responsibility of executing challenges that have an
impact on the individuals located in the organization. For a person to be eligible to hold this
position, he must own a minimum of bachelor's degree in human resource management and
years’ experience in a relevant field. The HR manager must be able to demonstrate exploits of
his skills he executes to aid within the development of a special entities. It will be the obligation
of the human resource manager to detect issues which will have an impact on the operation of
the business and establish a series of mechanisms and options which will ease the organization
in obtaining its objectives. Similarly, the human resource manager will be anticipated to monitor
the operations of the entire staff. Human resource manager will perform a vital responsibility
within the worker choice technique and the to execute suggestions.

BUSINESS PLAN 10
FINANCE MANAGER
Finance manager is responsible for managing finances and granting the entire new comers the
speculated amount .Alternatively , he is expected to detect and suggest ways through which the
entity will expand its finances and earnings .For an individual to be eligible ,for this role he must
have a bachelor's degree in finance and 3 years’ experience in the relevant field .With the human
resource manager the finance executive are going to be expected to execute resources.
PRODUCTION & PROMOTING MANAGER
Production & promoting manager is required to ensure they undertake all responsibilities among
them to ensure that the entities goals and visions are achieved. The assembly manager besides
undertaking with supervisors located within the stores to ensure that goods and services traded
in, the buyer meets their needs and may also be responsible for outsourcing process. Promoting
managers are obliged to recent promoting options and control the existing ones to ensure the
company’s market share is not interfered with. The managers should possess a degree in their
relevant fields. They are anticipated to lead by example and be willing to establish high decency
Similarly, as the expansion technique is going to be tough to appease. It will be the duty of the
execution team to ensure they establish methods to apply in handing opposition and job pressure.
EMPLOYEES_ROLES AND QUALIFICATIONS
For an individual to be considered an employee he must poses a minimum of certificate in
businesses related field. Similarly, the worker must prove to own a sensible coming up with
watching knowledge. The worker is anticipated to revisit commercial operations periodically
outside the shop. The worker must be determined to complete operational aims and be much
concerned with the coning up of strategy. It will be the role of the worker to ascertain he controls
the performance of the entity and convey back to the manager in case he finds issues at the
periodicals of the business. The original staff are anticipated to train new staff and should be
willing to adopt to recent businesses. The staff are to be responsible for coming up with methods
to apply to complete the established business targets (Silver, 2009).

BUSINESS PLAN 11
Contractors and vendor’s roles and qualifications
In the expansion period contactors are going to be involved to establish the recent stores.
Contractors, are expected to have the ability to judge the zones that need developments and
established the required improvements prior to recent stores created. The contractors are
anticipated to develop documentary demonstration and considers the organization opinion that
will enhance the entity to expand more. The contractor must pose the ability which will enhance
the entity to reach its anticipations. The administration can ensure that the entire vendors
maintain quality merchant and are dominant by sure special needs, on demands. For the
merchants to qualify for any tender they have the willingness to apply a special brand in Buster
in case the order is not a request of specialty.
PRODUCT AND FINANCIALS
Busters grants a group of speciality product to employees at intervals the edifice in place. It is
anticipated that the expansion into a double store and eventually to a series of store will ensure
the company provides a wider choice of product to its buyers to choose from several
commodities that are unattainable within the stores embody snacks, beverages, and more
consumables for the staff Alternatively the the corporate incorporates several services in its store
i.e. printing, marketing, acknowledgement cards, paperback books and service delivery for gift
things. The execution team has grouped innate merchandise and its workers are chiefly
knowledgeable and drawn from craftsmen so as to ensure they stock quality commodities.
CARD BOOKS AND OTHER PAPER PRODUCTS
The mercantile square weighs habituate specific artistic a virtual idea chiefly developed on the
workers from known artists. This merchandise changes with seasons.
CUSTOMIZED APPEAL
The commodities within the stores could be altered to client’s favourite design. Besides the
commodity being in the standard mentioned high level, the administration should ensure that
snack commodities in the market are in preference of the client's taste.

BUSINESS PLAN 12
FOOD AND SNACK
the enterprise can grant to its shoppers a favourite list sandwiches, deserts, beverages, and
drinks. Sandwiches and snacks may use to brand name Buster. The health taste is applied in
choosing the available choices on the market. It is anticipated that when the recent stores are
opened a wide type of sandwiches are established. The snacks could be self-made or factory
made and accepted by makers.
FINANCIAL PLAN
Due to the Nerd Patrol being a service business not commodity oriented, operational experiences
should be unchanging and remains low throughout the commencing process. Fixed costs are
accurately and reasonable set at monthly level. This will grant equipment maintained and
purchase of necessary parts used in service delivery Variable cost have been established at unit
to allow for additional expenditure i.e. traveling costs to each job. The merchandise new stores
can be self-funded or finances obtained from investment and taking commercial loans (Lasher,
2010). Additionally, funds are needed for analysis and establishment of new stores, selling and
conducting promotions. More funds are needed to equip this new store with recent
communication equipment’s. The untouched amount may be unbroken by the executive team to
ascertain that there is enough money remaining throughout the commencing and establishing
interval. It is anticipated that every outsourced cash is collectable at the speed of $ 20,000 per
month.
ANTICIPATED OPERATION PRICE
Monty it is expected that the recent store needed just estimation of about 50,000 USD per month
as its functional selling cost. The selling price is tailored to meet expenditure on snacks,
beverages, acknowledgement cards, paperback books and also advertising processes. Extra
10,000 are to pay workplace bills and workers remuneration. 2000 are consumed in the
transportation while 500 are used for establishment of advertising posters specifically within the
first year of expansion from a single store to a series of stores.