Business Plan Report: Cafe Culture, [University Name]

This business plan report focuses on Cafe Culture, outlining the company's strategies for growth and success. The plan details the business's goals, which involve maximizing sales, particularly of high-margin products like coffee recipes. The report covers key aspects such as WHS compliance, store design, and employee training in hospitality. It also includes a market analysis, targeting customers seeking relaxation and students, and details risk management strategies, including handling potential financial shortages and the licensing process. The company plans to invest initial profits in improving the cafe's interior to enhance customer satisfaction and create a unique social environment. The report also emphasizes the importance of employee training in coffee preparation and customer service.

Running head: BUSINESS PLAN FOR CAFÉ CULTURE
Business plan for café culture
Name of the student
Name of the university
Author note

2
BUSINESS PLAN FOR CAFÉ CULTURE
Part 1
Task 1
The purpose of the business plan for the café culture coffee shop is to grow the annual
sale of the company. The business plan helps in formulating specific goals for the company
and the planning can be done in a planned manner.
The essential components of a business plan includes the estimate expenditure of the
plan, it includes the proper plan of space and an estimate expenditure of the products. The
calculation of the estimated sale is required and finally the recruitment of the employees and
the forming of the team consist of an essential part in the business plan.
The business goal of the café culture is to take efforts in order to make it a leading
café centre. The coffee shops are extremely in demand in today`s world and therefore there
are lot of competitions of coffee shops in the market. The business goal of the company
includes the framing of innovative strategies.
Development of the plan
The company must abide by the WHS laws which includes that the company must
look after the safety and security of all the employees of the company. WHS stands for the
laws that are formed in Australia to make the workplace safe. The café is located with the
square foot of 2300. The owners of the company have set up the café in the area where it is
walking distance from all big offices. The initial investment done by the investors was
140,000 dollars. Initially the company must keep a profit margin of seventy percent. They
rented the office in a three years lease. They had to take loan from the bank for initial
investment. The company has identified certain keys to success which is to improvise the
design of the store. The improvisation includes improvisation in both the service and in the

3
BUSINESS PLAN FOR CAFÉ CULTURE
interior of the shop. The quality of the food is another aspect that needs to be kept in mind.
The training of the employee is essential. The employee must be trained in the field of
hospitality. They should be trained to prepare innovative methods of making coffee and they
should be trained the art of serving the foods to the customers. The marketing strategy of the
company should include the strategies related to the maximizing of the sales of the high
margin products for example the different coffee recipes.
Development of strategies
The café culture targets those people who look for some time for relaxation and
they want some time over the coffee in a quality place. The customers vary in age.
According to the market research the college students prefer coffee bars as a convenient place
for their study. This will create the opportunity for the company to create loyal customers.
The development strategy of the company depends on building focus on attracting more
customers and offering special discounts to the existing customers.
The risk management that is included in this company is the shortage of funds.
The café culture is a start up business. There is a chance of loss in the first year. The
company must focus on the income more than the profit. The profit margin was low in the
initial time but it got improved in the upcoming years. The permission of getting a trade
license is a long process which can be added in the risk factor of the company.
The contingency plan of the company includes that the company intends to make
efforts in order to create a unique and a different place in order to create for the
customers in order to socialize themselves in a comfortable manner. The café culture
aims at investing the entire profit initially to increase the satisfaction of the customers. The
profit will not be taken by the owners initially. It will be invested in the developing the
interior of the café.

4
BUSINESS PLAN FOR CAFÉ CULTURE