This report outlines a business plan for a cafeteria named "Sip and Savour" in London, UK, focusing on healthy and tasty food and beverages. The plan includes a business idea centered around a modern, technology-driven cafe environment, leveraging digital payment methods and social media marketing. It details the owner's skills and experience, emphasizing communication, time management, and problem-solving abilities. The report incorporates a PESTLE analysis, evaluating political, economic, social, technological, legal, and environmental factors, and a SWOT analysis, identifying the cafe's strengths, weaknesses, opportunities, and threats. Furthermore, it includes a competition analysis against Costa Coffee, an industry analysis based on Porter's Five Forces, and a target market segmentation strategy. The marketing plan is structured around the 4Ps (Product, Price, Place, Promotion), ensuring a customer-centric approach to capture market share and establish a competitive advantage.