Introduction to Business: Candy Shop Business Plan Report

This report presents a comprehensive business plan for a candy shop, Humpty Dumpty, located in South Ealing. The plan details the business idea, structure, and required investment of £20,000, allocated for purchasing candies and setting up the shop. It outlines the shop's layout, equipment budget, and human resource needs, including the cost of hiring two salespersons. The plan further describes the products offered, target market (children under 10), and a promotional strategy involving posters, signage, and music. It identifies competitors and analyzes the shop's strengths (e.g., unique product offerings) and weaknesses (e.g., competition), emphasizing its unique selling points. The report concludes by highlighting the importance of a well-defined business plan for success, referencing key aspects like competitor analysis, location, and budgeting. The report also includes references to relevant academic sources.