This project presents a detailed business plan for a 'Chicken and Chips' shop in the UK. It begins with an executive summary and outlines the company's mission, vision, and objectives, emphasizing fresh and organic food. The plan identifies market problems, focusing on the lack of online presence for non-vegetarian food vendors in London. It includes segmentation, targeting, and positioning strategies, with the target market being non-vegetarian consumers. The technology plan details software like POS and online ordering platforms. The plan also addresses social responsibilities, sustainability, and a SWOT analysis. A budget and monitoring section outlines financial aspects. The conclusion summarizes the plan's key elements, and references support the analysis.
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