Detailed Report on Childworld Business Plan Topics: Part B

This report provides a detailed analysis of a business plan for a baby parking service named Childworld. It covers key aspects such as cost structure, including funding options and resource allocation; customer segmentation, emphasizing the importance of targeting and positioning; value proposition, highlighting benefits for parents; channels, detailing offline and online distribution strategies; and customer relations, focusing on building trust and security. The report also includes a conclusion summarizing the effectiveness of the Business Canvas Model for entrepreneurial ventures and references supporting the analysis. This assignment, contributed by a student, offers valuable insights into business planning for those studying entrepreneurship on Desklib.

Detailed Description of
Business Plan Topics
(PART B)

Content
 Introduction
 Cost Structure
 Customer Segment
 Value Proposition
 Channels
 Customer Relations
 Conclusion
 References

Introduction
The presentation covers the
information about new business concept
of baby parking. The organisation
created to regulate the functions under
this concept named as Childworld. Baby
parking is a concept where parents can
park their children’s for a time period on
payment of a fee.

Cost Structure
This includes information about planning regarding
total business cost, aspects that incur most cost in
business, options from where funds will be
arranged, proper allocation to different working
areas of business etc. The current business is based
upon concept of baby parking where parents can
easily send their children’s for caretaking while
they are out for work or any other purpose..

Contd....
. The different nature of funding options in relation to the current
organisation is provided below:-
• Funding from personal savings
• Friends and Family
• Angel investors
• Venture capitalists
• Bank overdraft
• Bank loan

Contd....
The total cost required to start the business will be around £20000.
The rough allocation of amount in arrangement of the different resources
and performance the business operations are presented below:-
Particulars Amount (£)
Hiring of good professionals 9500
Availability of all resources related to playing and eating 7000
Special care taking as per the demand of parents 2000
Arranging extra curriculum activities for personality development 1500
Total 20000

Customer segment
Segmentation means dividing market
into number of segments, which are
accessible, actionable, definable and
gainful and have an expansion
potential. In addition, an organisation
would analyse that it is not possible to
target whole market because of cost,
time and effort restrictions.

Contd...
Customer segmentation is not only the need of business to get
success in market. This is just half of the whole process where an
organisation gets the knowledge about the customers to whom they
have to target according to the nature of business activities and
conditions present in market. The other two aspects that must to be
completed in the direction of attainting strength with the market is
about targeting and positioning.

Value Proposition
A value proposition can be defined as a valued promise to be
made, shared and acknowledged. The customer always trusts in how
interest is provided, learned and gained. Any entity or portions
thereof, or consumer accounts, goods or services can be subject to a
benefit proposition. Basically, the value proposition is an argument
that refers to whether others would work with business or not. This
is essential for business entities to manage customer satisfaction by
providing good quality of services.

Contd...
Parents can go for working without any stress- This is the issue
with most of the parents that they do not feel comfortable when they
go outside and leave their children with neighbours. It is so because
children may not feel better at others’ house.
Parents can choose the service option from multiple
alternatives- In some child cares; there are too many restrictions
and conditions which are not flexible. Due to which customers face
different issues.

Channels
These include channels which are
used by organisations for the purpose
of communication your value
propositions within the target market
segments. Also, it consists of media
which is used by entities for selling
their products and services to
customers in an effective manner.

Contd...
Channels provide assistance to the corporation in reaching to a
large base of audience and communicating to them the unique
services provided by the respective entity in market place. The
channels taken into use by Childworld for the purpose of
distribution and marketing, categorised into offline and online, are
presented beneath:-
Offline channels
Online Channels