Entrepreneurship Project: 4RS Services Cleaning Business Plan

This document presents a comprehensive business plan for 4RS Services Cleaning, a company offering cleaning services to homes, construction sites, restaurants, shopping centers, childcare facilities, and schools. The plan outlines marketing strategies, including print, social media, public relations, and television advertising. It details operational aspects, such as staffing (including cleaners, a manager, HR, an accountant, and IT personnel) and minimal office requirements. Financial projections include an initial investment of $100,000. The company profile highlights its service offerings and a corporate structure with key leadership roles. Corporate objectives are set to exceed customer expectations, increase consumer numbers annually, and ensure sustainable growth with increasing cash flow. The business plan incorporates elements of market analysis, competitive analysis, and financial planning, as well as risk assessment, reflecting an understanding of entrepreneurial principles and service marketing.

Business Plan of 4RS Services Cleaning
Name of the Student:
Name of the University:
Authors Note:

Business Idea
Marketing
• The target market for offering cleaning services will be to home,
constriction, restaurant and shopping center as well as in childcare and
schools.
• The business will be promoted through print and social media, public
relations and through television media advertising.
Operations
• 20 employees that will offer cleaning services, a manager, HR, an
accountant and an IT personal.
• The company will have minimal requirements in the office such as
cleaning equipment, computer, furniture’s and internet connection
Finance
• The business will invest around $ 100000 as capital for the business
services development plans.

Company Profile
• Type of business: services cleaning
• Services Offered: home cleaning, construction cleaning, restaurant &
shopping centre, childcare & schools
• Company Profile: 4 members in the board positions

Company Logo

Corporate Structure
Director
Sales
Manager
Cleaning
Service
StaffSocial
Media
Finance and
HR

Board Positions
David Saibro
CEO and Sales Director
Masters in International
Business
Nileva Ricardo
Social Media Marketing Director
Masters in Media and
Advertisement

Board Positions
Stephen Roderick
HR Director
Masters in Human Resource
Management
Richard Pears
Finance Director
Masters in International
Finance

Corporate Objectives
• To establish a service based company that
exceeds consumers’ expectations
• To increase number of consumers by 20% each
year by providing exceptional quality services
• To ensure sustainable services cleaning
business that can increase cash flow each year
by 10%

Bibliography
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Does Marketing Media Play a Role in Success?. Journal of Entrepreneurship
Education, 19(2), p.98.
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Revisiting the influence of institutional forces on the written business plan:
a replication study. Management Review Quarterly, 68(4), pp.361-398.
• Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.