Enterprise & Entrepreneurship: Business Proposition for Clear Car Firm

This report presents a comprehensive business proposition for "Clear Car Firm," a car cleaning enterprise in London, UK. It details the motivation behind starting the business, emphasizing the opportunity to provide faster, eco-friendly car cleaning services. The report employs the VRIO framework to assess the firm's resources and capabilities. It includes a Canvas Business Model outlining key activities, consumer relationships, and value propositions. A consumer profile identifies the target market, and the business idea development process is explained, followed by a feasibility study and an STP (Segmentation, Targeting, Positioning) approach. Potential market opportunities are discussed, along with the company's vision for providing affordable and eco-friendly car cleaning services. The report concludes with a summary of the business plan and references.

ENTERPRISE AND
ENTREPRENEURSHIP
BUSINESS
PROPOSITION –CLEAR
CAR FIRM LONDON

TABLE OF CONTENTS
 INTRODUCTION
VRIO FRAMEWORK
 MOTIVATION TO START THE BUSINESS
 CANVAS BUSINESS MODEL
 CONSUMER PROFILE
 BUSINESS IDEA DEVELOPMENT PROCESS
 FEASIBILITY STUDY
 STP APPROACH
 POTENTIAL MARKET OPPORTUNITIES
 THE COMPANY'S VISION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Enterprise and entrepreneurship business proposition of the car cleaning in the
London UK.
 This presentation provide detail about creating the idea and introducing the
enterprise of the car cleaning in the UK by investing the sum of money for providing
wide range of services to the Community members in the UK.
 This presentation will discuss about the concept, motivation, planning, strategies and
the vision with the market potential for introducing the enterprise

VRIO FRAMEWORK
 Is there any chance of success in the market with
adapting this business opportunity?
 Yes adopting this business opportunity provide immense
success, as this helps in shifting the consumers to gest
faster and more environment friendly car cleaning and
washing services.
 Is there limited business available in the market?
 It lacks this in sightedness, as wide range of competitors
are available in the market for providing these service
but not in environment friendly and much faster manner.
 Is there any way to pursue this line of workings?
 No there is no another way to pursue this line of
workings as, this is sufficient for starting the business at
the primary level. As it also helps in building
sustainability as to attain competitive position in the
dynamic market by serving with the best quality in
nature and environmental friendly.
Resources rare valuable imitable organised
Skilled and
competent human
resources
✓ ✓ x ✓
Tools and
equipment’s
✓ ✓ x ✓
Washing foam
and gels
✓ x ✓ Moderate level
Faster and
environmental
services
✓ ✓ x ✓
Reduced
infrastructure cost
and giving
guarantee
✓ ✓ x ✓

MOTIVATION TO START THE
BUSINESS
 Motivation to start the business mainly aims in defining
about planning the idea o the business as to enter in the
market with the new product as by reaching to the
consumers for earning the profits.
 The main motive for starting this business enterprise as for
earning growth by introducing the new enterprise to earn
profits by using the valuable assets of the company to earn
profits.
 As with introducing this business and charging the minimum
prices from the consumers in the London market with
straining the range from £9.00 for washing and drying and
other services using different washing gels.

CANVAS BUSINESS MODEL
 Product ranges available
 • Giving faster services.
 • Not using the harmful chemicals.
 • Skilled and competent individual for working and providing services.
 Products and Services available
 Using eco-friendly products as of the earth laundry and eco laundry detergents and gels for
cleaning the cars. Also limiting those products which re no toxic in nature for increase safe
environment and surroundings.
 Key activities
 • Washing cars with securing the environment.
 • Providing availability of using different products for washing the cars.

CONTINUE
 Consumer relationships
 Expecting the good and clean relations with the consumers for
attracting to gain the services on continues basis.
 Wanting consumers to come back for taking services with
ensuring the quality in nature.
 Gains
 Saving time
 Meeting the consumers needs and demands.
 Securing the environment with providing the effective services in
nature.
 Consumers segments
 Creating the consumers segments as by ensuring the values to
attain the quality by cleaning the cars on time.
 Most important value and target market is to reach all the local
consumers in the market of the country.

CONSUMER PROFILE
 The main consumer profile and the target market of this business mainly includes targeting the consumers and defining
the services which will be provided in the car washing enterprise as the services of the Clear car firm. The services
mainly includes as washing the cars from inside and outside, also using different gels, sops, foams, vacuums for
cleaning the luxury and the normal car. Listing the services mainly includes:
 The interior and the upholstery cleaning, underbody antitrust treatment, engine flushing and the AC distinction treatment
of cleaning the dustings and the car from inside and full outside body.
 Age group= 20+
 Location= London SW1P 1RT, United Kingdom.
 Most of the jobs in this job position mainly range and enter at the starting of the career and this includes the
management and the executory position in this field. Human resources: human resources are very important and play
important role for imparting their services by using efforts for maintaining and cleaning the cars of the consumers on
time and with using professional and different tools in order to minimise the effects of losses.

BUSINESS IDEA DEVELOPMENT
PROCESS
 By having the individual research and market research it has led to the new business
concept for Car Cleaning enterprise.
 This business idea will help me to have better study of the new things in the market by
selling the cleaning gel, foam, etc. to the customers.
 By having the personal research it helps me a lot that car washing and cleaning items
are required mots in the market.
 As everyone is having cars which makes them to of proper washing so this product will
help them a lot in order to have proper cleaning of cars.

FEASIBILITY STUDY
 This study helps the company to know about the prices and budget in order to bring
new products in the market.
 The new business concept is based on the car cleaning concept that helps the people to
get better gel to clean the cars.
 The concept of car cleaning is realistic and this is eco-friendly product in order to clean
the cars. BUDGET AND FINANCIAL FEASIBILITY
EXPENSES AMOUNT (in GBP)
Supervision Expenses 5,0000
Electricity Expenses 4,5000
Salaries and Wages 5,0000
Administration Expenses 2,0000
Marketing and Selling Expenses 6,0000
Rent and Security Expenses 2,5000
Raw Material Expenses 7,5000
Packaging Expenses 3,0000
Financial Expenses 2,5000
TOTAL EXPENSES 38,0000

STP APPROACH
 Segmentation: As the cite company is launching the new products for the cleaning of
the cars so the segment will be the rich people who is having cars and can afford such
gels and foams to clean up their cars.
 Targeting: This will be the age group of 20+ as the college students goings used to
have cars over there.
 Positioning: The positioning of the company is get a shine on your ride
(Ritella, 2021). This tag- line will help the company to have more target customers and
have better selling in the market.

POTENTIAL MARKET
OPPORTUNITIES
 There are different opportunities in the market that the company has which helps them
to enhance their quality of the products and services launched by them.
 By focusing on the new and potential opportunities it makes the company to have new
and target customers which will maintain the profitability of the company.
 The purpose of the company is to have rapid increase in the customers by selling the
product door to door thus it will help them to have better advertising of the newly
launched products in the market (Secundo and et.al., 2021).

THE COMPANY'S VISION
 Clear cars enterprise seeks to have and make customers by selling the best and
affordable products in the market.
 The mission of the company is developed by providing the good quality of products
and services and use of eco- friendly products by reducing the chemicals used to
maintain the health of people.
 By having such a great vision this helps the enterprise a lot in order to grow and gain
better profits in the market (Birkholz, 2021).

CONCLUSION
 From the above presentation it has been concluded about the business plan for the
company in order to grow in the market.
 The current presentation has evaluated about the VRIO framework that makes to know
about the internal analysis of the new business that helps them to get success in the
market.
 Further the presentation has stated about the motivation to start the new business by
taking lots of risk in the market.

REFERENCES
 Birkholz, J., 2021. Do not judge a business idea by its cover: The relation between topics in business ideas and
incorporation probability. Bremen Papers on Economics & Innovation.
 Birkholz, J., 2021. Do not judge a business idea by its cover: The relation between topics in business ideas and
incorporation probability. Bremen Papers on Economics & Innovation.
 Mammadov, B., 2019. Development of a business idea for improving elderly people quality of life with an smart
mirror (Master's thesis, Universitat Politècnica de Catalunya).
 Mele, G. and et.al., 2022. Speeding Up Student Entrepreneurship: The Role of University Business Idea
Incubators. IEEE Transactions on Engineering Management.
 Ritella, C., 2021. Startrip. A digital service to support design-intensive startups in launching their business idea
into the market.
 Secundo, G. and et.al., 2021. University business idea incubation and stakeholders' engagement: closing the gap
between theory and practice. European Journal of Innovation Management