Comprehensive Business Plan: Cleopatra Spa in London, UK

This report presents a detailed business plan for Cleopatra Spa, a proposed beauty and wellness business in London, UK. The plan encompasses a comprehensive market analysis, including PESTLE analysis, competitor evaluation, and identification of target markets within the growing spa industry. It outlines the services offered, such as beauty treatments, massage therapies, and fitness classes, alongside plans to manufacture and sell natural products. The report covers marketing strategies, including pricing and promotional tactics like social media and magazine advertising, and provides a financial analysis with cash flow projections. The organizational structure, from owner to technicians, is defined to ensure effective business function. The conclusion emphasizes the importance of the business plan in the practical implementation of the spa, and its role in identifying factors affecting the business's success.

Business Plan

Table of Contents
TASK...............................................................................................................................................1
1 Business plan of Cleopatra spa................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
It is important to make business plan before start their operations. Such plans helps in
determination of the different aspects which are important for the success of new business. Such
plans includes about the research of market, opportunities identification, intellectual property
rights, acquisition of different resources like capital and employees etc. Here in this report
describe about the new business of Cleopatra spa which provides the services of beauty
treatments like Swedish, deep tissue, relaxation massages, aromatherapy etc. They also provides
the services of many treatments like body wraps, scrub treatments and gym and yoga classes.
They also decided to to manufacture natural products and sell it from their spa (Boh, De-Haan
and Strom, 2016).
In the present report, business plan is prepared for Cleopatra spa for identification and
consideration of the important matters like market research, resource acquisition, launching of
the products and services etc.
TASK
1 Business plan of Cleopatra spa
Business plan is formal statement which includes the objectives of organisation and the
plans regarding accomplishment of such targets. These plans includes the research about every
aspect which is important to start new business activities. Such important aspects regarding
which plans are made and research are conduct includes about market, different resources,
marketing, launching event, determination of the environmental sustainability etc. This helps to
oversee all the factors which contributes in effective implementation of their business functions.
Cleopatra spa is the new idea which is going to launch in the market required preparation
business plans. The important aspects of business plan are define below:
Company description
Cleopatra is spa company which wants to provides their services in London UK. This
wants to provides diversified services and products which provides large number of opportunities
to attract customers. The main purpose of company is to provide beauty treatments which
includes Swedish, aromatherapy, sport, deep tissue, relaxation massage etc. Simultaneously,
wants to provides natural products from their spa which helps the individuals of society to stay
healthy and fit.
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Products and services
Large number of services wants to provide from their Cleopatra spa. The diversified
services which are provide by spa are mentioned below:
 This wants to provides the main services of beauty treatments for body like, Swedish,
aromatherapy, sport, deep tissue, relaxation massage etc.
 This also wants to provides the services of body wraps, scrub treatments and to conduct
the classes of gym, yoga, spin, fitness, aerobics etc.
 They also wants to manufacture natural products which are provide from their spa
Market analysis
This includes about the evaluation of the market where they are going to start their new
business activities. This analysis includes three main steps about the determination of industry,
target market and competition. This analysis shows spa industry is growing and having lots of
opportunities. Cleopatra spa wants to start their business activities in London,UK. PESTLE
analysis helps to understand about market:
 Political: Political condition in UK is very strong and provides large support to new start-
ups. Linnet tax policies for start-ups helps Cleopatra spa to operate their functions
generate high income (Drucker, 2017).
 Economical: Economic condition of London is good and having good glow of income.
High income of individuals helps Cleopatra spa to generate high demand of their
services.
 Social: Education level in London is high and the thinking of individuals is very open
which formulates high demand for the services of spa.
 Technological: Availability of advance technology for body treatments and providence
of massage helps in implementation their business activities effectively and generate
demand for their services.
 Legal: Legal laws and legislation are more simpler for start-ups which helps to saves
time and cost and prevents from legal penalties and fines.
 Environmental: In London it is easy to take environmental licence from government
regarding staring the business in spa industry.
Competitors: Large number of competition is present in spa industry in London UK. This will
affects the ability of Cleopatra spa to start their business activities. The main competitor which is
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present in London is The House of ELEMIS. This already captures spa market in London and it
is difficult at initial level to capture the market by Cleopatra spa. To eliminate the risk of
competition necessary to make research about strategies of competitors and make their own
plans.
Marketing strategy
This includes about determination of the pricing of their services and products which are
going to offer in market. This also includes about determination of the promotional and
advertising strategies which helps to increase the demand of their services and products.
 Pricing strategy: Cleopatra spa adopts effective pricing strategy to fix the price for their
different services and products. This strategy includes about research of market and
determination of the willingness of the individuals which they are ready to pay for
consumption of different services. This helps to adopt affordable price which helps to
attract consumers and capture the large market share of London. Price is the important
factor which helps to increase the demand regarding their services and sell large number
of products (Gemino, Reich and Sauer, 2015).
 Promotional strategy: To launch their business activities Cleopatra spa conduct
launching event in London in which they invite large number of media representatives
which are covering live this event. This helps in publicity of their different services and
products which are provide by them with the helps of media representatives. This
promotional strategy plays an important to build their imager and attract the large
number of consumers. This is the effective promotional technique which has wide range
to cover different regions of country. Some of the other important advertising techniques
which are going to use by Cleopatra spa in future are define below:
- Social media: This is the important technique which has very wide ranger and cheap in cost.
This is the most effective advertise method which is going to used in future for advertisement of
their different services and products. Young generation of London majorly using social media.
This helps in attraction of the youth towards their spa activities and removes some amount of
competitions.
- Magazines: This helps in attraction of the females regarding their different services because
magazines are majorly are used by them as source of generating information regarding new
products and etc.
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Financial analysis
This is the most important analysis which helps in determination of the cost which is
incurred in starting the business activities of their new start-ups. This helps in identification of
the different sources which are available in London which helps in provide funds regarding their
business activities. Financial analysis also helps in diversification of the cost of their different
services and functions and allocation of the funds to their different departments as per their
requirements (Li, Su and Chen, 2011).
Cash flow analysis helps in determination of the inflow and outflow of the cash which can be
happened due to their business activities in one year. This helps to manage their effectively. Cash
flow forecast of Cleopatra spa is mentioned below:
Organisational Structure
Organisational structure of spa includes from the owner to the subordinates through
which different functions are performed. This shows that how the responsibilities and duties flow
on the different authorities of organisation. This provides responsibility to different persons in
organisation and they are responsible for the deployment of their functions. The organisation of
Cleopatra spa is define below:
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 Spa Owner: This includes the person who is the owner of spa and have control on all
over the functions.
 Manager: This includes such person who is responsible for the managing the different
employees of organisation. The manager has the duty to prepare the policies and
procedures which are required to follow by employees.
 Technicians: This includes such person whom are responsible for the performance of
different functions of Cleopatra spa which are provide by them.
 Receptionist: Responsible for managing the different schedule of employees and have
the responsibility of managing clients effectively.
CONCLUSION
It has been concluded from the above report that, preparation business plan is important
for implementation of the project in real scenario. This helps in identification of the different
aspects which affects the business. Different steps in business plan helps determination of the
different strategies which helps to run their business. Market analysis helps Cleopatra spa in
determination of the forces which are present in London and affects their business. This also
helps in preparation of strategies to reduce impact of competition.
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REFERENCES
Books and Journals
Boh, W. F., De-Haan, U. and Strom, R., 2016. University technology transfer through
entrepreneurship: faculty and students in spinoffs. The Journal of Technology Transfer.
41(4). pp.661-669.
Drucker, P. F., 2017. What Makes an Effective Executive (Harvard Business Review Classics).
Harvard Business Review Press.
Gemino, A., Reich, B. H. and Sauer, C., 2015. Plans versus people: Comparing knowledge
management approaches in IT-enabled business projects. International Journal of
Project Management. 33(2). pp.299-310.
Li, L., Su, Q. and Chen, X., 2011. Ensuring supply chain quality performance through
applying the SCOR model. International Journal of Production Research. 49(1).
pp.33-57.
Ramanathan, U. and Gunasekaran, A., 2014. Supply chain collaboration: Impact of success in
long-term partnerships. International Journal of Production Economics. 147. pp.252-
259.
Sharma, P., Chrisman, J. J. and Chua, J. H. eds., 2012. A review and annotated bibliography
of family business studies. Springer Science & Business Media.
Online:
PESTLE analysis 2017 [Online]. Available through: <https://processpolicy.com/pestle-
analysis.htm>
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