Detailed Business Plan: Coffee Shop at Beach - New Business Idea

This report presents a detailed business plan for a coffee shop located at the beach, focusing on the innovative concept of "Coffee & View" and targeting students, young adults, and office workers. The plan includes an executive summary, introduction, and objectives, with an emphasis on providing a relaxing and enjoyable experience for customers. The report analyzes the target market, emphasizing the growing coffee consumption trends in the United Kingdom, and outlines strategies to attract and retain customers. Key components of the business plan include market analysis, financial projections, organizational structure, and sources of finance. The report also addresses critical factors such as store design, worker training, and marketing strategies. The business aims to offer a unique coffee experience and generate profits by attracting tourists and locals. The financial projections indicate a positive outlook, with increasing revenue anticipated over the first three years of operation. The conclusion highlights the significance of this business idea for entrepreneurs, emphasizing its potential to contribute to the economy and provide stress-relieving experiences.

Running head: REPORT 1
Business plan
COFFEE SHOP AT BEACH
Student details:

REPORT 2
Executive Summary
The new innovative business idea is ‘coffee shop at beach’. This experienced would be
something different for the people to reduce stress. The targeted people or customer groups will
be school going students, college going people, youth as well as office going people. This new
concept will be significant for the business. It is very significant to get development to know
more about the future trends along with requirement of the people. It can be considered as a good
business idea. The people will get enjoyment at beach by having tasty coffee. In below discussed
parts, the targeted market, projection, critical factors, purpose of business and overview of the
business is assessed.

REPORT 3
Contents
Introduction.................................................................................................................................................4
About new business idea.............................................................................................................................4
Objectives of business.................................................................................................................................5
Market analysis summary-...........................................................................................................................6
Benefit of increasing profit..........................................................................................................................7
New experience...........................................................................................................................................7
Key contributory factors..............................................................................................................................7
Projection and feasibility.............................................................................................................................8
Structure of organisation -.......................................................................................................................8
Sources of finance-..................................................................................................................................9
Forecasted revenue-.................................................................................................................................9
Conclusion.................................................................................................................................................10

REPORT 4
Introduction
This business plan examines new business idea by utilizing the nine component business model
canvas along with value proposition canvas for taking the decision related to key success
elements along with the viability of the competency model in the coffee shop at beach. The
following parts state the target market of the new customers. They also render the plan to not to
solve the issue in the particular way, however to be paired with the customers in something
unique manner for the innovative business concept. In addition, this paper involves the
explanation of innovative business idea as well as motives for selecting this business idea. The
business plan is properly described in the below mentioned parts.
About new business idea
Choco Lava will create the best efforts to make exclusive place wherever the customers may
socialize with other people in the relaxed as well as happy atmosphere at the time of having tasty
brewed coffee, pastry, as well as espresso at beach. Choco Lava would be in a business of
assisting the customer to let go the pain or stress by rendering relaxation by best ambience,
expedient place, and friendly customer’s services along with different product of constantly
higher quality. Choco Lava would make the profit to enhance the satisfaction at the time of
rendering stable returns to the shareholder. The customers of this coffee shop will have option to
sit as well as enjoy the ride in boat. In this way, the customers can drink coffee in the boat. This
will be known as the coffee bar, where the kitchen will be entailed that will away from the shore.
The coffee shop at beach will also provide the service for the tourist to make the order at stalls
placed near the beach. They also can have tasty pastry in their particular boat at the time of
riding. There will be the aminity to give order of coffee and pastry by the call that can be paired
with the counter at shore (Turner and Endres, 2017).

REPORT 5
The coffee shop will provide the space of six to eight chairs and two to three tables on per boat.
The proper title for the new and creative business idea will be “Coffee & View.” However, the
menu will be short for this concept. The Choco Lava will focus on the hygiene of the place,
drink, as well as food. It will also ensure that customers do not throw the wastage near to beach.
Additionally, the best as well as clean inner designing with new wooden decoration would state
the quality of the served pastries along with coffee. The coffee shop would be in-line with the
formation's placing as the eclectic location wherever the individual can get relaxation and have
enjoyment with the coffee. There will be open display through the window, with the help of
which passer-by would be capable to see the customer enjoying the beverages. The outer
electrical signals would be targeted to get the attention of crowd of customers (Park, et. al, 2015)
Objectives of business
The key purpose of the new business idea is to render the chilling experience with coffee at
beach. The objectives of Choco Lava for the first year of operation are discussed below-
 To become famous as the "Best New Coffee shop at beach" by local restaurant guide-
sheet
 To get more profits from the operations
 To keep gross margin higher as much as possible
 To create chill atmosphere for the customers
 To reduce the stress of the customers
 To render them friendly customer services
 To render satisfaction to the customers
 To provide comfortable place to meet with friends

REPORT 6
 To give place to work in peace
 To meet the demand of middle to high income people of market
 To provide tasty pastry products at the lower price (Mckeever, 2016)
 To give tasty and high quality coffee or espresso
 To draw the attention of the customers in great number
Market analysis summary-
The coffee consumption has stated quick development in United Kingdom, with gourmet coffee
having the strong development. The drinkers of coffee in Scotland are amongst the most
demanding people. The coffee drinkers favour well-brewed coffee in Scotland. They require
excellent services. Scotland with the generous as well as outward population and rainy season
has conventionally been the greater location for the coffee establishment. In this way, Choco
Lava would strive to make the loyal customer’s base by rendering the greater tasting coffee in
chilling atmosphere of the coffee shop placed at the beach. According to market research, the
students, college-going students, youth, and workers are the customer groups of coffee. They are
the people who mostly purchase the gourmet coffee products (Filimonau, Krivcova and Pettit,
2019) . However, the coffee consumption is widespread across various earning types. It can say
that it is greatly depended on the level of income of people (customer groups).
Moreover, Choco lava will make its own strategy to make special place in the market. It would
cater to the individuals who wish to have the daily cup of best-tasty coffee in the calm as well as
friendly environment. The people can differ in various factors such as age, even though the place
at beach represents that most of the customers would be students, workers, and young people. As
per the data of market research, the people are discriminating people who settle to the best
tasting coffee. Furthermore, the office going people go to the coffee shop to do work or conduct

REPORT 7
meeting, wherever they can work and have meeting with party without the requirement to pay
cover charge. The Choco lava would render the exclusive experience to create best faithful client
base (Yu, et. al, 2016).
Benefit of increasing profit
The new business idea will enhance the profit of coffee and tourism industry. It is a main
objective of opening the coffee shop at beach to attract the tourist to get experience of coffee at
beach. This study is conducted to make the efficiency of business and amplify the facility for the
tourist by rendering them the range of service at one location. In this way, new business idea will
be capable to draw the attention of the tourists to a new place with facility of coffee that will
increase the profit for a business (Huynh, 2017).
New experience
This innovative idea will be useful to render exclusive as well as amazing experience to the
tourist of United Kingdom. It will enhance the interest of the people to visit again at the similar
location. In addition of this, it can do work as positive advertisement like word of mouth that will
enhance the sale of the business prospective. Coffee & View would render the daily services to
the tourist. The new business will enhance the taste for coffee that will draw the attention of
various customers to the services (Holzwarth, 2019).
Key contributory factors
It has been expected that the new business will be enhanced as the promotion enhances as well as
various customers would definitely come again. There are certain key contributory factors to
expand business (Ferreira and Ferreira, 2018). These will be-

REPORT 8
 Store design, which would be both visually attractive to customer, and created for fast as
well as effective functions
 training of workers to cover the best coffee research methods
 Marketing strategies targeted at creation of strong base of faithful customer, and
enhancing the sale of higher margin product, like espresso drinking (Huynh, 2017).
Projection and feasibility
This is very significant to make projection about the organisational structure, projected revenue,
as well as financial sources in advance. The projection of revenues along with expenses will be
helpful to run business in the smooth way (Kangasniemi, 2017).
Structure of organisation -
The organisational structure of the Choco Lava is mentioned below -
Team Numbers
Chef and waiters 12
helpers 5
Delivery team 3
Accountant 1
Marketing team 8
Sales team 4

REPORT 9
Sources of finance-
The services of coffee shop require enough sources of the finance. However, the business would
need initial outlay as discussed below -
Particular Amount
Salary and wages 80,000 $
Interior cost 50,000 $
Repairing cost 20,000 $
Machinery 75,000 $
furniture 38,000 $
Other equipment 22,000 $
Total expenditures 2,40,000 $
Forecasted revenue-
Forecasted revenue for the coffee shop are discussed below-
Year Estimated costs Estimated revenues
Year-1 About 75,000 $ More than 80,000 $
Year-2 About 80,000 $ More than 90,000 $
Year-3 About 90,000 $ More than 1,20,000 $

REPORT 10
Conclusion
In conclusion, it can say that the business idea is starting point of latest as well as upcoming
entrepreneurs. This is essential because it is life of business. The new business idea will bring a
huge profit for sector and country. The new innovative business ides is significant in the primary
level of start-up. It is clear that the idea of coffee shop at beach will be beneficial. It will be
advantageous for the economy of nation. The people will reduce the stress at that place. It can
say that the organisation should try to increase profit by adopting new marketing strategies.

REPORT 11
References
Ferreira, J. and Ferreira, C., (2018) Challenges and opportunities of new retail horizons in
emerging markets: The case of a rising coffee culture in China. Business Horizons, 61(5),
pp.783-796.
Filimonau, V., Krivcova, M. and Pettit, F., (2019) An exploratory study of managerial
approaches to food waste mitigation in coffee shops. International Journal of Hospitality
Management, 76, pp.48-57.
Holzwarth, M.S., (2019) Benefits of life in a science incubator. Future Drug Discovery, 1(1),
p.FDD3.
Huynh, A., (2017) Business plan for a coffee shop. New York: Routledge
Kangasniemi, N., (2017) Business plan for a Vietnamese Phin cafe in Tampere. New York:
Springer
McKeever, M., (2016) How to write a business plan. New York: Routledge
Park, K., Jun, S., Han, J.J., Lee, J., Kim, H. and Kim, J., (2015) Caffé Bene Disrupts the
Stagnating Korean Coffee Shop Market. Asian Case Research Journal, 19(01), pp.203-230.
Turner, S. and Endres, A. (2017) Strategies for enhancing small business owners' success
rates. International Journal of Applied Management and Technology, 16(1), p.3.
Yu, Z., Tian, M., Wang, Z., Guo, B. and Mei, T., (2016) Shop-type recommendation leveraging
the data from social media and location-based services. ACM Transactions on Knowledge
Discovery from Data (TKDD), 11(1), p.1.