Business Plan for Coffee Hut: Analysis of Operations and Strategy

This report presents a comprehensive business plan for Coffee Hut, analyzing the coffee industry, detailing product and service offerings, and outlining a mission statement. The plan includes a location description, competitor analysis, and the chosen legal structure (Coffee AMOE Limited). It addresses business issues, such as the impact of the COVID-19 pandemic and changing work cultures, and proposes customer loyalty programs. Marketing activities are discussed, incorporating advertising, email marketing, and word-of-mouth strategies. The report also applies Tuckman's stages of team development to the business context. References include academic articles on business planning and entrepreneurship.