This business plan details the strategy for Coffeeholic Cafe Shop, a proposed cafe in Melbourne. It includes a business summary, outlining the cafe's concept, which offers a variety of hot and cold refreshments, snacks, and board games. The plan covers the business structure, registration details, and product/service offerings. It then moves into market analysis, identifying the target market as teenagers and office employees seeking a break from stress, and outlining a marketing strategy. The plan also includes vision, mission statements, and financial projections, such as balance sheets, profit and loss statements, and cash flow analysis. The document also covers operational aspects, including management structure and key personnel, concluding with risk management and legal considerations. The plan aims to establish Coffeeholic as a unique and successful cafe in the market.
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