Business Plan Analysis Report: Activision, Sony, NVIDIA, University

This project provides a detailed business plan analysis of three major companies: Activision Blizzard, Sony Corp, and NVIDIA Corporation. The analysis covers the companies' mission statements, goals, objectives, business philosophies, chosen industries, target markets, strengths, and competenc...Read More

Running head: BUSINESS PLAN
Business plan
Name of the student
Name of the university
Author note

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Table of Contents
Introduction......................................................................................................................................2
Activision Blizzard..........................................................................................................................2
Mission statement........................................................................................................................2
Company goals............................................................................................................................2
Company objectives.....................................................................................................................2
Business philosophy....................................................................................................................3
Chosen industry...........................................................................................................................3
Target market...............................................................................................................................3
Strengths and competencies.........................................................................................................3
Legal form of the business...........................................................................................................3
Why did you select that form over other recognized forms?.......................................................4
Sony Corp........................................................................................................................................4
Mission statement........................................................................................................................4
Company goals............................................................................................................................4
Company objectives.....................................................................................................................4
Business philosophy....................................................................................................................5
Chosen industry...........................................................................................................................5
The target market.........................................................................................................................5
Strengths and competencies.........................................................................................................5

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Why did you select that form over other recognized forms?.......................................................5
NVIDIA Corporation.......................................................................................................................6
Mission statement........................................................................................................................6
Company goals............................................................................................................................6
Company objectives.....................................................................................................................6
Business philosophy....................................................................................................................6
Target market...............................................................................................................................6
Core competencies and strengths.................................................................................................7
Why did you select that form over other recognized forms?.......................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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Introduction
The aim of the report is to throw light on the business plan of the three companies chosen
for the discussion. This report is divided into three separate parts and each of the part is dealing
with the detailed analysis of the chosen company. This is to analyze the nature of the chosen firm
and the environment of the same. The chosen companies are Activision Blizzard, Sony Corp,
NVIDIA Corporation.
Activision Blizzard
Mission statement
The company aims to lead the world of entertainment by creating, developing and
distributing entertainment for various consoles. It aims to a quality service and passion for the
employees and believes in the spirit of teamwork (Activisionblizzard.com).
Company goals
This company’s primary goals are to create entertainment software in the field of gaming.
These software are aimed at having a well-designed outlook with highly entertaining features. It
is also to ensure quality software that can provide the customers with highest satisfaction
(Activisionblizzard.com).
Company objectives
The company aims to have wider control over the gaming industry by creating value
service for the people. Their objective is to unlock the payer in everyone and spread the business

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beyond territories. Officially and unofficially it believes in creating fun for everyone with the
best quality products spread over the world market (Activisionblizzard.com).
Business philosophy
Their business philosophy is based on the talent and their effective utilization. It
highlights the importance of talent and passion towards creativity. This company is based on the
belief that they will achieve two things namely, the creative excellence and commercial success
(Activisionblizzard.com).
Chosen industry
The chosen company is part of the gaming industry and it is gaming software these
companies are manufacturing.
Target market
The primary target market is the children and the teenage population who have excessive
quest for gaming. The company’s secondary target market is the people between the ages of 25
to 35 who have a passion for game at their spare time. Certain segments of the population of
women who share an equal passion for gaming are also included within their targeted market.
Strengths and competencies
One of the primary strength is the innovative gaming ideas to suit the interest of all
population. This was selected under the Fortune 100 best companies of the world for their unique
gaming ideas and creativity. One of the weaknesses of the company is the cost-effective nature
of the company (Activisionblizzard.com).

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Legal form of the business
there have been certain legal issues of the company in the past or example the executive
board members claimed control over one of their other brands which created tussle between them
in past.
Why did you select that form over other recognized forms?
Gaming is an entertainment industry where very few companies have made an important
impact worldwide the rationale for choosing this company is the successful endeavor in the
market.
Sony Corp
Mission statement
Sony commits to create stunning reality of visuals and dynamic sound. It aims to
transform the viewing experience of the customers from mere “watching” to “feeling”. It also
aspires to be the leading provider of electronics products, entertainment another services to the
global customers (Sony.net).
Company goals
The goal of the Sony Corp is to endure higher technology to the people and creating
quality service for the people. It also aspires to create technology for cell phones and accessories
(Sony.net).
Company objectives
The objective of the company is to take the “one Sony” approach where all the sectors
from the electronics to entertainment to other kinds of services would be delivered under one

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head. It is also to develop a new form of technology for the improvement of society and ensure
productivity for their services and products (Sony.net).
Business philosophy
The company is based on the value of respect for the employees and the customers. The
customer’s feedback is the backbone for improving the quality services. The satisfaction of the
employees and the customers are of utmost importance to the company (Sony.net).
Chosen industry
The chosen industry for the company is the entertainment and telecommunication. Since
the company serves different aspects of entertainment and also has some other services in
electronics and telecommunication business, it is significant to have an understanding of the
same.
The target market
The target market of the company is the people who have a liking for music especially
the people between the age of 15-50 and for the services of the electronics supplies, t is targeted
towards the youth population of the country.
Strengths and competencies
Sony is one of the major brands of the world its primary competency is the diversified
products ranges, however the company also has the weakness of lack of mobile devices and the
increasing vulnerability of networks and database (Sony.net).

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Why did you select that form over other recognized forms?
Sony has successfully catered to all the legalities of the respective countries and it is also
one of the most used global brands.
NVIDIA Corporation
Mission statement
The NVIDIA invention aims to revolutionize the gaming experience of its customers with
the application of the GPU deep learning and modern artificial intelligence, the company aims
to rule the global industry of computer graphics and parallel computing (Nvidia.com).
Company goals
The company aims to solve the questions of visual computing and give the customers an
easy solution to all their issues and challenges of modern day computing (Nvidia.com).
Company objectives
The company has three primary objectives, one to foster operational efficiency and
ensure excellence, second is to strengthen the hiring process and third, manage corporate social
responsibility (Nvidia.com).
Business philosophy
Their core philosophy is based on the values of sustainability and progress of the people
and the society. It is to ensure sustainability reaches all segments of business and the best
business practices are adopted for achieving highest standards in their respective business
operation (Nvidia.com).

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Target market
Since the company was started as the graphics company, it transformed its experience
and diversified the market by including gaming, enterprise graphics, Datacenter and auto. Hence
people with higher gaming expectation and people with higher demand for graphics software are
the primary targeted customers of the company.
Core competencies and strengths
There are certain strength and weaknesses of the company. For example, the core
competencies of the company are innovation, speed and agility, excellence and intellectual
honesty. However one of the threats faced by the company is the presence of large number of
gaming industries who poses series threats to the company (Nvidia.com).
Why did you select that form over other recognized forms?
The reason behind choosing this form of industry than others is the values and team spirit
these companies have utilized to become one of the major global industries in gaming and
graphics.
Conclusion
This report has analyzed the business plan and objectives of the respective companies
within their chosen field. This report has clearly elaborated the mission statement, goals, and
their areas of operation, values and philosophies of each of the company to have a holistic
understanding of the same.

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References
Activision Blizzard, Inc. (2019). CORPORATE GOVERNANCE | Activision Blizzard, Inc..
[online] Available at: https://investor.activision.com/corporate-governance [Accessed 27 Feb.
2019].
Activisionblizzard.com. (2019). Activision Blizzard. [online] Available at:
https://www.activisionblizzard.com/ [Accessed 27 Feb. 2019].
NVIDIA. (2019). NVIDIA Culture, Work Environment, and Values. [online] Available at:
https://www.nvidia.com
Nvidia.com. (2019). [online] Available at:
https://www.nvidia.com/content/company-info/introduction-to-nvidia.pdf [Accessed 27 Feb.
2019]./en-us/about-nvidia/culture-at-nvidia/ [Accessed 27 Feb. 2019].
Nvidia.com. (2019). Management and Values | NVIDIA. [online] Available at:
https://www.nvidia.com/object/fy13-gcr-management-and-values.html [Accessed 27 Feb. 2019].
Sony Global - Sony Global Headquarters. (2019). Sony Corporate Strategy Meeting FY2013.
[online] Available at: https://www.sony.net/SonyInfo/News/Press/201305/13-065E/index.html
[Accessed 27 Feb. 2019].
Sony.net. (2019). Sony Global - Brand. [online] Available at: https://www.sony.net/brand/
[Accessed 27 Feb. 2019].
Sony.net. (2019). Sony Global - Businesses. [online] Available at:
https://www.sony.net/SonyInfo/CorporateInfo/business/ [Accessed 27 Feb. 2019].