Analysis of Entrepreneurial Business Plans: BUS302 Case Study Report

This report offers a comprehensive comparative analysis of two business plans: Blueprint Business Planning Pty Ltd and Unicorn Business Solutions. The report examines their historical backgrounds, business activities, target consumers, pricing policies, promotional strategies, and modes of communication. A significant portion of the report is dedicated to financial analysis, including the calculation and comparison of net profit margins and break-even points. The report further investigates the operational plans of both companies, including their organizational structures, insurance, and security measures. The analysis draws upon a range of entrepreneurial concepts and strategies, providing valuable insights into the successes and challenges of small businesses in the consulting sector. The comparison allows for an understanding of how different strategies can impact the performance of businesses within the same industry, providing a comprehensive overview for entrepreneurial studies.

Running Head: ENTREPRENEURSHIP 0
Entrepreneurship
(Student Name)

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Table of Contents
Introduction......................................................................................................................................2
History of Companies......................................................................................................................2
Business Activities...........................................................................................................................3
Target consumers and Pricing Policy..............................................................................................3
Promotional Strategies.....................................................................................................................4
Mode of Communication.................................................................................................................4
Financial Analysis...........................................................................................................................5
Net Profit and Loss......................................................................................................................5
Break-Even Point.........................................................................................................................5
Operational Plan..............................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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Introduction
In the todays’ environment, the business plan plays a vital role to grow the business in an
effective manner. Most of the companies have adopted such strategy to entre in the new market
or enter with the new business in the market (Burns and Dewhurst, 2016). Without the help of
the well-designed as well as well-presented business plan, the company find difficult to express
their business goals or secure financing. Most of the companies provide the service of business
plan to their clients to make their work easier and work in an effective manner (Hopp et al.,
2018).
In the following part, two companies will be taken for analysis in order to indicate different
performance of the two companies I the same business area. The analysis will be divided into
financial as well as on non- financial parts. Non-financial part will cover their marketing
strategies, services that is been provided by the companies, there mode of communication, key
people involved in their business. Non-financial part will cover their financial feasibility as well
as their operational activities that have been adopted by the companies in an effective manner.
The companies that have been provided for analysis is Blueprint Business Planning Pty Ltd and
Unicorn Business Solutions as both are small scale companies. Through such analysis the
performance of the companies can able to analyzed in more effective and efficient manner.
History of Companies
Blueprint Business Planning
It is one of the new companies that are managed by existing worker Jessie Jones, who is the
management consultant in the company. Blueprint Business Planning provided various kinds of

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services to their consumers or clients which include preparation of business plan for their clients
provide training programs, service of mentoring. They provide programs of business education
as well as business planning services to the small and medium companies that made them
become one of the leading business advisors as well as planning in the market. Moreover, the
company provides the overhaul of consultancy to their customers that support them to attain
great achievement in a market in an effective manner and aid the customers in managing their
individual commercial objectives (Schaper, 2014).
Unicorn Business Solutions
Unicorn Business Solution is one of the mall consultancy company that provide services to their
clients in an effective manner. They are working with the owners of small business for around 15
years. They create business that works for them rather than the other way around. The companies
provide consultancy services to their clients related to the business moreover, they also help in
developing business from their clients that allow their clients to enjoy more time, more money as
well as less stress in an effective manner. The company majorly focuses on the future activities
that made them more competitive in the market in more effective and efficient manner. They
started their business as small-from a garage- but their passion could not be contained within just
small bricks walls. They know helping the business across the country with office in Hobart as
well as in Devonport (Unicorn, 2019).
Business Activities
Blueprint Business Planning

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Such company provides and arrange training program to their clients to enhance the overall
performance of the client’s business in more effective manner. The company also provides
business planning services to the small as well as medium firms by providing proper guidance to
the clients that support them to take further steps in their business in more effective and efficient
manner. The company majorly covers small and medium enterprises in the whole market
segment with an expectation to lead in the market as the best business planner as well as advisors
(Inigo, Albareda and Ritala, 2017).
Unicorn Business Solutions
Unicorn is one of the small consultancy that does not only provide the services related to the
consultancy but also provide different type of services to their clients in an effective manner.
They provide the services of business development to their clients in which they help in creating
the business that work for the clients not the other way round so that they can enjoy more time,
more money as well as less stress on their business in an effective manner. Moreover, the also
manage the accounts of their clients. Most of the accountants focus on the past, Unicorn
Business Solutions, majorly focuses in the future that help the company to know their tax
liabilities as well as accounting fees in advance. Moreover, they manage the department of tax
planning and accounting of their clients that made the company all-rounder in an effective and
efficient manner (Fehrer, Woratschek and Brodie, 2018).
Target consumers and Pricing Policy
Blueprint Business Planning

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Majorly the targeted clients of such company are small and medium enterprises that require
proper guidance in their business. The startup companies are the main target consumers of the
company. Blueprint Business Planning is expected to charge AUS$120 per hour for consulting as
well as training services. Such prices are considered as the higher end in the managing consulting
services (Nagle and Muller, 2017).
Unicorn Business Solutions
Such company majorly provides their services to the small and medium scale companies. It help
the company to target such consumers or clients in an effective manner due to the reason they are
those individuals who required such services at greater level which is striving for economic
growth as well s development. The company is charging AUS$100 per hour fir the consultation
from their clients for their services that made the company more competitive in the market. The
company is charging fewer amounts from their competitors and treated as the best services
provider that made the company more competitive in the market in an effective manner (Persson
and Jonsson, 2016).
Promotional Strategies
Blueprint Business Planning
Blueprint Business Planning has adopted effective promotional tools to target their consumers.
According to the business plan, they majorly targeted their consumers through social media as
well as through internal marketing communication method to spread maximum awareness about
their services that is being provided to the consumers at greater level. The company targets their
consumers through Facebook, Twitter, and LinkedIn by updating their pages on such sites that

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made the company aware in the competitive market in an effective and efficient manner.
Moreover, the company has also used video streaming software that represent the services that is
been offered by the company to their clients and the feedback of consumers that help in
analyzing their performance in an effective and efficient manner. Furthermore, the company also
used customer relationship software to take full advantage of the consumer value (Appiah-Adu
and Amoako, 2016).
Unicorn Business Solutions
The company has created attractive website to target their consumers in which they have given
the information that are relevant to the consumers. The company has adopted traditional
marketing method a well as digital marketing method to target their consumers. They represent
their company through attractive websites and also promoted their company on the platform of
social media such a Facebook, Twitter and so on. It helps the company to represent their services
in more effective and efficient manner. Moreover, the company also believes in word-to-mouth
publicity that made the company more competitive in nature. They analyze the market and work
target their consumers accordingly. The company majorly target single segment by which they
can develop the networking opportunities as well as secure the relationship with their clients in
more effective and efficient manner (Effing and Spil, 2016).
Mode of Communication
Blueprint Business Planning
The company adopts the method of advertisement as well as promotion to interact with their
clients that would be trade specific for the target consumers. Hey will provide the services

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related to contract that is primarily used to trained and enhance the small business management
competence as well as their skills. The company also drives a fair as well as equitable return on
the efforts with investment from the perspective of long-term. There are other mode of
communication as well that provide an opportunity to the company to target their clients and can
able to provide their maximum services to their consumers in an effective manner (Cavusgil and
Knight, 2015)..
Unicorn Business Solutions
Such company has adopted Integrated Marketing Communication Strategy to connect with their
targeted consumers. They have established string as well as consistent binds with their
consumers through the other business organization and government agencies. The company also
maintain the outbound as well as inbound trade legislation that help in delivering greater
opportunities to trade in the international market in an effective manner. The company has
adopted effective mode of communication in the market that help in maintain special bonds with
their clients in more effective and efficient manner (Standaert, Muylle and Basu, 2016).
Financial Analysis
The financial exploration will be done over the procedure of selection of information, calculate
them as well as understand the denotation of the information laterally with the relevant evidence
to support the organization in differentiating the risk and return that they will have before doing
such outlay (Crowther, 2018). With the help of financial examination, the performance of both
the companies can be evaluated.

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Net Profit and Loss
Net Profit is the bottom line of the earning for the period. The Unicorn Business Solution has
estimated earning of profit is of $3000 in the following year with the sale of $ 1, 20,000. With
the help of calculating the percentage of profit margin the company will able to analyze their
overall performance in an effective manner.
Net profit margin % = Net profit before tax/ Sales turnover
= $ 3000/ $ 1, 20,000= 2.50%
Blueprint Business Planning has estimated profit margin is $2320 with the sales revenue of $1,
03,750. According to such prediction it is predictable that:
Net profit margin % = Net profit before tax/ Sales turnover
= $ 2320/ $ 103750 = 2.24 %
While comparing the profit margin of both the companies it can be analyse that Blueprint
Business Planning is expected to earn less profit as comparison to the Unicorn Business
Solutions that represent that the overall performance of Unicorn Business Solution is better than
Blueprint Business Planning at certain extent (Kostyukova et al., 2017).
Break-Even Point
It is one the theme where the business can able to scrutinise the safety border of their business at
a point where they earn no profit and no loss. It support the company to examine the volume of
sale is required to concealment the immovable costs.

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Unicorn Business Solutions
The estimated fixed cost of the Unicorn Business Solution is $75,000 as well as it is also
estimated that the influence margin is of the company is equivalent to the gross margin that
include 86%.
Break-even point = Fixed Cost/Contribution margin
= $ 75,000/ 0.86
= $ 87,209
Blueprint Business Planning
It is expected that the fixed-cost of the Blueprint Business Planning is $95280 as well as the
influence margin of the company is expected as 94%
Break-even point = Fixed Cost/Contribution margin
-
= $95280/ 0.94
= $101362
It signifies that the projected break-even point of the company Blueprint Business Planning is far
better than the Unicorn Business Solution. Their capacity is better than Unicorn Business
Solution (Batkovskiy et al., 2017).
Operational Plan
Blueprint Business Planning

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Blueprint Business Planning is a proprietor limited company that operates under the shareholders
of Jessie Jones with the share of 40%, Stephen Molloy with the share of 40% as well as Andrew
St John with the share of 20%. The company is facing the issue of insurance as well as security
that include the compensation of workers, their professional indemnity, and liability of director
as well as public. The company is also required to maintain the relation with their consumers as
well as online communication tool that are required to be developed. The bureau is situated as
well as main throughways and them prerequisite to travel the city areas. The planning of the
company is also related with the undercurrents of the marketplace as well as being receptive to
the altered environment with required to counterpart the supply as well as demand.
Unicorn Business Solutions
Unicorn Business Solutions are a group of charted accountants, strategic business coaches as
well as modern business experts. Craig as well as his team have developed a proven business
development program that are designed to assist their business clients to attain more than they
thought possible. Such program has been so successful that other accounting practice that
purchased the system to enable them to attain great outcomes for their clients. They have adopted
an on call/easy access policy whereby the clients can call or email them any time of day and they
will be also sure to assist them as soon as possible.
Unicorn Business Solution focus is not in volume. It represent that the company target with few
selected small business owners that they are deal with so that they can able to offer an
outstanding personalised service to their consumers by gaining comprehensive understanding of
the company and their business.

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Conclusion
From the above study it can be concluded that business plan is one of the effective plan that
guide the company to perform in the competitive market in more efficient manner. There are two
consultant companies which are Unicorn Business Solutions and Blueprint Business Planning
has operated their business pan. Both companies provide variety of services to their clients that
made their business more successful. According to the financial analysis, Unicorn Business
Solutions has great earning capacity than Blueprint Business Planning. Therefore, it is required
for Blueprint Business Planning to focus on enhancing their sales turnover to improve their
overall profit margin. However, the Break-even-point of Blueprint Business Planning is better
than Unicorn Business Solution that represents that Unicorn Business Solution need to control
over their expense to cope up from such challenge.