Business Plan for Super Crew Consulting: A Comprehensive Report

This report outlines a comprehensive business plan for Super Crew Consulting, a consulting service based in London, UK. The plan details the company's services, which include business, social media, marketing, human resources, leadership, and communication consulting. It analyzes the consultancy market, highlighting the increasing demand for these services, particularly after the COVID-19 pandemic. The report includes a USP analysis, emphasizing the firm's service offerings, and a competitor analysis, identifying key players like Integration Consulting and Top-Consultant. An operational plan is also presented, detailing objectives, activities, key performance indicators, and risk management strategies. The aim is to guide the venture's launch and ensure attainment of its future goals and objectives by providing a strong foundation for success in the competitive consulting market.

Entrepreneurship

INTRODUCTION
Entrepreneurship refers to starting a new business venture with a highly creative and
innovative idea with an aim to earn higher-level of profits in the future quite effectively and
efficiently (Audretsch and Moog, 2020). Therefore, it is required from the entrepreneurs that
they are able to make sure that they can make its use to be able to attain their desired goals and
objectives related with the Business in the future. It requires various types of skills and qualities
to be able to become an entrepreneur and thus it is quite important that an entrepreneur has them
to make the enterprise successful in the market in the future. In this report, a detailed discussion
will be made on a New Business Venture. The name of this Business Venture is Super Crew
Consulting. It is an enterprise which will provide consulting services on different types of topics
to the prospective clients who require making the use of such services. In this report, the focus
will be made on developing a Business Plan so that the Business Venture can be launched so that
the attainment of the future goals and objectives which are related with the Business can be
attained in a proper manner.
MAIN BODY
Business Plan- Business Plan refers to a particular document in which there are various
details related with the Business which can be mentioned so that the Business is able to attain its
particular goals and objectives in the future quite effectively and efficiently (Audretsch, Lehman
and Schenkenhofer, 2020). Super Crew Consulting is a Business Venture which will provide
consulting services to the clients on a range of different types of topics like Business, Social
Media, Marketing, Human Resources, Leadership, and Communication. Therefore in this way it
can be said that it will be able to make sure that it makes progress in the future and is able to
manage its particular needs and requirements quite effectively and efficiently.
Business Details- Super Crew Consulting is a Business Venture which will provide its
consulting services to the different types of customers and clients on a range of topics by
charging a specific fee for providing its services. This will be quite helpful in ensuring that the
Organization is able to attain its short-term, medium-term and long-term goals and objectives in
the future in a proper manner.
Location- Super Crew Consulting will set up its Business in London, United Kingdom.
As London is the Capital of United Kingdom it offers a range of different types of Business
Opportunities to the Businesses so that they are able to make sure that they can attain their wide
range of goals and objectives in the future and can maximize their overall efficiency and
effectiveness in a right way.
Market/Industry analysis- The Market of Super Crew Consulting will be the
Consultancy Market. It is a fast-growing market which is making a rapid progress and therefore

offers a wide range of Business Opportunities to the organization so that it is able to ensure that
it can diversify its future presence. There are a lot of other players who are also operating in this
market and therefore there is a higher-level of competition which prevails here. There is an
increase in the demand for consulting services particularly after the impact created by the
COVID-19 pandemic because due to the influence of the pandemic the Businesses are required
to make sure that they reframe their strategy to be applied by them which will be quite helpful in
ensuring that they can attain their particular goals and objectives in the future and can attain a
strategic and competitive edge over the various types of competitors in the market.
Product/Service description- Super Crew Consulting will make sure that it is able to
provide a wide range of services to the people in the market which will be quite helpful for them
in ensuring that it is able to identify and assess their problems in a proper manner and can solve
them effectively and efficiently (Boldureanu and et.al., 2020). Therefore, by providing a range of
consulting services on different types of topics it will be able to make sure that the customers and
clients can be attracted. Thus the services which it will provide will related to the following
areas-
 Business- Services related to Business Consultancy will be provided by Super Crew
Consulting which will be quite helpful in ensuring that it is able to make sure that the
management of the particular needs and requirements can be done in a proper manner
which will help in attaining the goals and objectives in the future (Dabić and et.al. 2020).
The clients who require advice to be provided to them regarding their Business will
approach Super Crew Consulting and will pay a specific fee for availing the services.
 Social Media- Services which are related with Social Media will also be provided by
Super Crew Consulting. They are required to be provided because by providing them the
organization will be able to understand the problems related with Social Media which are
being faced by the customers and clients and will be able to provide an appropriate
solution to these problems quite effectively and efficiently (Gielnik, Bledow and Stark,
2020).
 Marketing- Services related with Marketing are also required to be provided by Super
Crew Consulting. This is so because nowadays various customers and clients have
different types of problems and issues related with Marketing and thus require a proper
advice. Therefore, by providing such advice to them it will be able to progress in the
Consultancy Market and will be able to make sure that the attainment of the relevant
goals and objectives can be carried out (Kimmitt, Muñoz and Newbery, 2020).
 Human Resources- Services which are related with Human Resources are also to be
provided by Super Crew Consulting. This is so because nowadays the managers of the
organizations face problems and issues in Human Resource Management and therefore it
becomes quite necessary that these problems and issues are sorted out in a proper manner
(Pellegrini and et.al., 2020).

 Leadership- Leaders of the organizations face various types of problems and issues in
leading the organization and thus require that the consultancy services should be provided
to them which will help them in leading the organization in a better manner. Therefore, in
this way Super Crew Consulting will be required to make sure that it is able to provide
sound advice to the leaders which will be quite helpful for them in ensuring that they are
able to take the right actions effectively and efficiently.
 Communication- There is also various types of communication issues which are faced
by an organization’s managers. Therefore, in this manner the advice which will be
provided by Super Crew Consulting will be quite useful and therefore in this way the
company will be able to make sure that it progresses ahead in the consultancy market
quite effectively and efficiently.
USP and Competitor analysis-
USP- USP refers to Unique Selling Proposition. It is required so that the Businesses are
able to make sure that they can manage out their wide range of needs and requirements in
a proper manner and are able to increase their sales revenue effectively and efficiently
which will be quite helpful in attainment of the future goals and objectives. Super Crew
Consulting’s USP is the services which it provides to the wide range of customers and
clients and therefore in this way it is quite essential that it develops its services in a
proper manner so that the management of the work can be done quite properly.
Therefore, it becomes highly essential for the firm that the development of this USP can
be carried out which will be thus useful in ensuring that the progress is made in the future
in a proper manner. It is required that the firm adds even more services so that more
customers and clients are attracted towards it (Pirayesh and et.al., 2020).
Competitor analysis- There will be various competitors of Super Crew Consulting and
therefore it is quite essential that a thorough analysis of these competitors can be carried
out which will therefore help a lot in ensuring that an appropriate opinion can be
formulated about them and the necessary actions can be taken in order to obtain a much-
required strategic and competitive edge in the future quite effectively and efficiently
(Ratten and Usmanij, 2021). The competitors of Super Crew Consulting will be the
following-
 Integration Consulting- It is a company which is providing consultancy services
to the clients since long. Therefore, it has a wide range of experience in this field
and is an established player in the market and therefore it will be quite essential
for Super Crew Consulting that it provides better services to the clients so that
they can be satisfied and it makes a name for itself in the market in a proper
manner (Stevenson and et.al., 2020).
 Top-Consultant- It is an organization which also provides services related with
consultancy to the customers and clients. It has been providing these services to

them since a long period of time. Therefore, it is necessary for Super Crew
Consulting that it is able to assess the services which are provided by this
organization and make sure that it is able to provide better services to satisfy the
wide range of different types of needs and requirements of the customers.
Operational Plan- It is a plan which identifies the way in which the different types
of activities are required to be carried out within the Business Organizations so that
the management of the work can be done in a better manner effectively and
efficiently (Stoica, Roman and Rusu, 2020). Therefore, it is desired from Super Crew
Consulting that it is able to frame an operational plan which will thus help in meeting
out its different types of needs and requirements in a proper manner. The components
of the Operational Plan will be as follows-
 Objectives- The objectives of Super Crew Consulting will be to make sure that it
provides its clients with the best services on the different types of topics which will thus
lead towards ensuring a better management of the work. Also it aims to make sure that it
is able to become a market leader in the future in the Consultancy Market which will be
helpful for it in managing its needs and requirements in a better way quite effectively and
efficiently.
 Activities to be delivered- Super Crew Consulting will make sure that it is able to
provide its clients with the consulting services which will thus help it to be able to ensure
their higher-level of satisfaction. In this way, the firm will be able to manage its work
properly. Also, it will provide problem-solving services to the clients where the
assessment of the problems of the clients will be done and an approach will be taken so
that their problems are solved.
 Key targets and Key Performance Indicators- Super Crew Consulting will make sure
that different types of key targets are set by it which will be helpful in ensuring that a
better track of progress can be kept by it. Further, the use of Key Performance Indicators
like Financial KPIs, Customer KPIs etc. can be made so that the organization is able to
make sure that the management of the performance can be carried out in a proper manner
and thus a strategic and competitive edge can be obtained over the competitors in the
future.
Risk and Contingency Plan- It is a plan which puts its focus on ensuring that the
provisions related with Risk and Contingency are framed. In the context of Super
Crew Consulting, it is quite important that this is done so that the right actions can
be taken in case any requirement arises. For this purpose, the management of the
Business will be required to create a special provision in which the funds have to
be kept which can be used in the case of an emergency. Thus, this will be helpful
for the Business to deal with Risk and Contingency in a better manner which will
be quite helpful for it in the future and will help it a lot.

Sales and Marketing Strategy- Super Crew Consulting will make sure that it makes use
of Penetrative Pricing Strategy. This will be helpful for it in ensuring that it is able to target more
customers and clients by setting up low prices for availing its consultancy services initially. This
will also help in ensuring that the overall sales revenues can be enhanced which will help in
leading towards an increase in the level of profits quite effectively and efficiently in the future.
Also, it is essential that the Marketing Strategy can be used appropriately so that the marketing
goals and objectives are attained (Sun and et.al., 2020). The Marketing Strategy which will be
used by the enterprise will be as follows-
Product- Consultancy Services will be provided by the organization to its various types
of customers in the market and therefore this will be helpful in ensuring that their wide range of
needs and requirements related with consulting can be met out in a proper manner.
Price- Penetrative Pricing Strategy will be used by the enterprise in the market because it
is a new company and therefore is required to make sure that it establishes its customer base in
the market which will be quite helpful for it in attaining its goals and objectives in the future.
Place- The enterprise has set up its base in London, United Kingdom. It is a city which
offers a higher-level of potential to the Businesses and therefore allows them to be able to ensure
that they are able to attain higher-level of goals and objectives related with the Business in a
proper manner.
Promotion- Aggressive Promotional Strategies will be used by the enterprise which will
help it to be able to make sure that the customers and clients can be targeted and therefore the
higher-level of profitability can be attained in the future.
Finance and Funding Plans- These are required to be framed because they will be quite
useful in ensuring that the appropriate amount of money is available for the purpose of taking the
Business ahead effectively and efficiently (Thompson, Verduijn and Gartner, 2020). Thus the
sources of funds which can be used by Super Crew Consulting are as follows-
 Venture Capital- This is provided by big Venture Capitalists so as to make sure that the
Business is able to start its Business Operations in a proper manner and thus this will help
a lot to be set up the Business, grow in the future in a right way (Wadhwani and et.al.,
2020). It is the most common source of fund which is used by the enterprises because it
provides them with appropriate amount of money for starting out the Business Venture.
 Personal Savings- This refers to the amount of money which has been saved by a person.
This can be used for the purpose of initiation of Business Activities. It is also a popular
source of fund which is used by the Business Enterprises because it does not carries the
burden of payment of interest and therefore this helps them a lot.
 Friends & Family- Money can be also borrowed from Friends & Family and therefore
this can be helpful for the Businesses because it also does not involve payment of a
higher amount of interest. Therefore, in this way it can be said that this is a popular

source of fund which can be used by the Business which will allow it to be able to ensure
that it can attain its relevant goals and objectives in the future.
 Bank Loan- It is a source of fund which can provide money to the people as per their
particular needs and requirements. Therefore, it is popular among the Businesses because
it can fulfill their short-term, medium-term and long-term needs and requirements in a
proper manner effectively and efficiently.
Super Crew Consulting should make sure that it sources its funds through making the use
of Bank Loan which will help it to be able to ensure that it can get the appropriate amount
of funds for starting, running and managing its business operations quite effectively and
efficiently and thus this will be quite helpful for it in attaining a higher-level of strategic
and competitive edge over the competitors in the market.
Management team- Super Crew Consulting will be started through forming a
Management Team which will be able to make sure that the different types of activities
are managed in detail so that the attainment of the relevant goals and objectives in the
future can be carried out in a proper way (Wraae and Walmsley, 2020). Therefore, it is
quite essential for the entrepreneur that a Management team is formed for the enterprise
which will be quite helpful in ensuring a better management of the enterprise can be
carried out which will be quite useful in the future as the enterprise will be able to attain
sustainable level of success in the future. Thus, it is required from Super Crew Consulting
that it identifies the way in which the use of Management team has to be made so that the
work is managed quite properly. It is thus quite essential that the necessary skills and
competencies are developed in the Management team which will help in managing the
functions of the Business appropriately thus taking it towards the route of attainment of
sustainable success in the future.
CONCLUSION
From the above report, it can be concluded that Entrepreneurship refers to a process
through which a new Business Venture is started and therefore Creativity and Innovation is used
to provide the products and services to the customers. Therefore, it is quite essential that the use
of a detailed Business plan can be made so that the Businesses are able to make sure that they
can implement the strategy which they have planned in a better manner which will thus help
them a lot to be able to make sure that they are successful in the market and are able to grow in
the future. Thus it is necessary that appropriate attention is paid towards the preparation of a
Business Plan.

REFERENCES
Books and Journals: