University of Birmingham: Cuppa di Café Business Plan (BUS020X613S)
VerifiedAdded on 2023/02/02
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Report
AI Summary
This report presents a detailed business plan for Cuppa di Café, a proposed drive-thru café in Birmingham. The introduction highlights the unique concept and target market. The report includes a market analysis using the STP approach, identifying the target audience and value proposition. It examines the competitive landscape and outlines sales and marketing strategies, focusing on social media and online sales. A financial plan provides projected budgets and funding sources, including start-up expenses, equipment loans, and operating costs. The plan also includes references to relevant scholarly articles. The report aims to provide a comprehensive overview of the business, covering all aspects from market analysis to financial projections.
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