University of Birmingham: Cuppa di Café Business Plan (BUS020X613S)

This report presents a detailed business plan for Cuppa di Café, a proposed drive-thru café in Birmingham. The introduction highlights the unique concept and target market. The report includes a market analysis using the STP approach, identifying the target audience and value proposition. It examines the competitive landscape and outlines sales and marketing strategies, focusing on social media and online sales. A financial plan provides projected budgets and funding sources, including start-up expenses, equipment loans, and operating costs. The plan also includes references to relevant scholarly articles. The report aims to provide a comprehensive overview of the business, covering all aspects from market analysis to financial projections.

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C u p p a D i C a f é
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ENTREPRENEURSH
IP DEVELOPMENT
B U S I N E S S P L A N
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4 T H C O F F E E3 The following report will focus on new business plan for the drive thru café in middle of Birmingham named
Cuppa di Café which is one of the unique business idea.
This will be attracting people and customers more through unique idea of drive thru café which is most
convenient and easy to operate type of café. This will be offering to its customer tailor made coffee and other
eatery. Birmingham is been chosen as there is not drive thru café situated with the city area while the customer
target is wider with all age group.
INTRODUCTION3

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 As it was found as opportunity for Cuppa di Café to get
started its café which is offering both coffee with
confectionery items.
 There are many opportunity in sense of innovation
which will help café house to set an example for its
customers against competitors.
 On the other hand company will also be selling quality
of products and services which is regarded to as one of
the most essential element for attracting and growing
customers.
OPPORTUNITY

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Segmentation- As coffee is taken by all age group people but
generally by those people who is having higher standard of living as it
will be somewhere also depends upon hobbies of customers. So Cuppa
di Café is having all age group customers as their target especially
those who are having good income so that they could afford it.
Target- Its target will be from all age who could come and take their
coffee for enjoying the same at their home.
Market need
These are need and demand of customers within city
which will allow them to order their favourite coffee
from anywhere and then they could be able to get
their delivery.
MARKET ANALYSIS
STP approach

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 The unique thing which they are having is mainly
related to their independent coffee shop in Birmingham
city centre too is providing drive thru experiences to its
customer.
 So the unique value proposition for Cuppa di Café is
their drive thru café which will allow customers to just
drive, order, pay and take their order.
Competition
 There are number of coffee shops which are operating
within the city of Birmingham like that of Faculty
coffee, 200 degree coffee shop & Barista school and
Quarter house coffee roaster.
 So Cuppa di café will be having number of competitors
in respect to product it provides but in respect to
service provided there is no such competition.
Unique value proposition

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 The company is choosing social media for marketing and
promoting their product and company. This platform is
the best for today’s generation who are very much active
on social media channels like that of Twitter, Facebook
and Snap chat.
 Company will be providing 10% additional discount for
purchase of coffee from café and providing coupons for
the first purchase through their online portal.
Sales Plan
 Cuppa di Café will be selling their product which is
coffee and confectionery items through online account,
Facebook, phone order and drive thru sales is already
available.
 The sales expected is for 2nd month of launch or
establishment which is at 5% only.
Marketing plan
EXECUTION

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FINANCIAL PLAN
S U B T I T L E G O E S H E R E
 The financial help or assistance is mainly provided
or received with help of bank loan.
 As there are many sources through which company
could be able to take their financial help but around
£27000 will be required in started the drive thru café
for Cuppa di Café
 So this could be easily arranged with help of bank
loan which is most easy way to source or fund the
expense of company.

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Projected budget
Particular Amount (£)
Start-up expenses
Owner’s contribution 8000
Equipment loan 15000
Remodelling loan 15000
Operating loan 18000
Total cash 56000

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Total cost of capital equipment
Beginning stock 900
Equipment 15000
Legal fee 11000
Accounting fee 13000
Licenses and permit 4500
Remodelling work 6000
Deposits 6300
Promotion 1800
Opening 800
Others 1000
Total start-up cost 60300
Beginning cash balance 4300
CONTINUED….

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4 T H C O F F E E12 • Nair, A. and Weber, T., 2017. borjo coffeehouse: Franchise,
Independence, and Starbucks. Entrepreneurship Theory and
Practice, 41(5), pp.861-875.
• Coffee House. 2018. [Online]. Access through:
<https://www.referenceforbusiness.com/business-plans/Business-
Plans-Volume-04/Coffee-House.html>.
REFERENCES

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T H A N K Y O U• www.CuppadiCafé.com
R I A Q V I S T
+ 1 ( 5 8 9 ) 5 5 5 ‐ 0 1 5 5
r i a @ c u p p a d i c a f e . c o m