Business Plan Project: Hot and Cold Cravings Dessert Shop

This business plan project focuses on creating a detailed plan for a dessert shop named "Hot and Cold Cravings." The plan meticulously outlines capital requirements, including equity, debt, and investment, along with equipment budgets, covering infrastructure, research, and promotional costs. It delves into human resource needs, specifying staffing requirements and associated costs. The project also includes Segmentation, Targeting, and Positioning (STP) analysis to identify the target market, product offerings with key features and benefits, and a competitor analysis using Porter's Five Forces model. A SWOT analysis is provided to assess the shop's strengths, weaknesses, opportunities, and threats, alongside a comprehensive list of references. The plan aims to provide a comprehensive blueprint for launching and operating the dessert shop, covering all essential aspects of business development and market strategy.