This report presents a business plan for a customized gift venture, "The Gifting Tree," examining its feasibility through SWOT and PESTLE analyses. It includes a competitive analysis using Porter's Five Forces and an STP analysis to identify market opportunities. The report discusses the proposed business model using Osterwalder's Business Model Canvas and Porter's Value Chain, detailing customer segments, value propositions, revenue streams, and key activities. Furthermore, it outlines marketing strategies based on the 4Ps of marketing and suggests financial techniques, decision-making models, and planning tools to mitigate risk factors. The plan aims to establish a strong brand image and achieve sustainable growth in the customized gift market.