Business Development Plan: Diet Food Restaurant in Malta - Research

This report presents a detailed business plan for a diet food restaurant in Malta, emphasizing the growing health consciousness of the population. The introduction outlines the rationale, aims, and objectives, including identifying the suitability and target segments for the business. The research methodology section details the qualitative research approach, research philosophy (interpretivism), and inductive research approach, along with descriptive research design. The report covers data collection methods, including secondary data from the internet and magazines, and outlines the data analysis process using thematic analysis. Ethical considerations, values, and referencing are also addressed, ensuring the integrity and validity of the research. The report utilizes a Gantt chart for project management and provides a comprehensive overview of the business plan's development, from identifying the business opportunity to analyzing the data and addressing ethical concerns.

Research
Methodologies
(Research Design
Proposal)

Table of Contents
Title: A business plan about diet food restaurant in Malta..............................................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
CHAPTER 2: RESEARCH METHODOLOGY.............................................................................4
CHAPTER 3: DATA ANALYSIS..................................................................................................7
CHAPTER4: ETHICS, VALUES, REFERENCING AND PRESENTATIONS...........................7
REFERENCES................................................................................................................................9

Title: A business plan about diet food restaurant in Malta.
CHAPTER 1: INTRODUCTION
Overview of the Research
Business development plan is the procedure which utilise for identifying, acquiring
clients, business opportunities for driving growth as well as profitability (Abdilla, 2016). In
addition to this, business development strategy is the document which explain strategy which
company utilise for accomplishing goals as well as objectives. This research is based on business
development plan about diet food restaurant in Malta. Main reason behind coming up with this
new business plan is that people now a days becoming more health conscious so this diet food
will help them in fulfilling their goals.
Background of the Research
Business plan is the process that uses for acquiring clients, developing business
opportunities and also for identifying for gaining growth and profitability. In this research,
business plan is related to diet food restaurant in Malta. This business idea have chances of
becoming success as now a days people are getting more health conscious. So for maintaining
this there is requirement of diet food as respective restaurant offering will provide assistance to
such health conscious people in accomplishing their goals in effective manner.
Rationale of the Research
This research is based on business plan about diet food restaurant in Malta. It is wide area
of research study which is related with academic and practical perspective (Casingena, 2017).
Along with this, it is also effective in exploring thoughts as well as cognition which are based on
individual related to diet food restaurant in Malta. Moreover, it will enhance idea as well as
cognition which help investigator in accomplishing their personal objectives, enhancing skills
related to profession and also help in enhancing career growth in same area within that research
is going on.
Research Aim
Aim: “To offer delicious diet food to the people and become the most popular diet food chain in
Malta.” A case study on Kito diet Hub
Research Objectives
 To identify the suitability of diet food restaurant in Malta.

 To identify the target segment for the diet food business in Malta. To determine the crucial resources required to run a restaurant business in Malta.
Research Questions
 What will be the suitability of diet food restaurant in Malta?
 What are the target segment for the diet food business in Malta? What are the crucial resources required to run a restaurant business in Malta?
Gantt Chart
In research Gantt Chart is important phenomenon, because it play important role within
managing entire research in systematic manner (Cauchi, Pliakas and Knai, 2017). Gantt Chart
apply by investigator in research for its suitable execution as well as for conducting activities as
per their priorities. Within Gantt chart their both vertical as well as horizontal lines which will be
suitable for representing time and activities related to research in effective manner. Within this,
several activities related to research are classified in appropriate manner for execution of study in
effective manner as well as for gaining suitable outcomes.
CHAPTER 2: RESEARCH METHODOLOGY
In research, this section is important part because it help in exploring that which part will
provide assistance to investigator in exploring entire research within systematic manner for
accomplishing potential outcomes in effective manner. In simple words it can be said that
research methodology based on aggregate applications that provide assistance within literature
review section in effective manner (Cauchi and et. al., 2017). Respective research report is based
on business plan related to diet food restaurant in Malta. In addition to this, scope of of this study
is wide as well as provide methodologies which are important in exploring research within right
manner. Suitable applications are mention below :-
Types of investigation – It is important section of research methodology which provide
assistance to activities within legitimating manner. For executing this research, it is crucial for
investigator to select suitable method of investigation for conducting operations in expected
direction. There are mainly two type of investigation methods such as qualitative and
quantitative both of them are effective for carrying out work in right manner. Qualitative
investigation method collect information which based on theoretical perspective. On the other
hand, through quantitative data or information gathered is in form of graph as well as pictures
which explain genuineness of research. For conducting this research qualitative research

methodology will utilise by researcher and by this they will be able to gain several theoretical
perspective in relation of selected topic (Goñi and et. al., 2018). In this research study area is
related with a business plan about diet food restaurant in Malta. Thus, for providing assistance to
this work qualitative investigation will be appropriate because it will provide guidance to
investigator and help them in conducting investigation within effective manner.
Research Philosophy – It is one of the most essential aspect of research because it is
based on facts as well as figures which are important to be consider while conducting
investigation of an exploration study within applicable manner. Research philosophy is divided
within two parts i.e., interpritivism and positivism research philosophy. This research is related
to business plan about diet food restaurant in Malta. In relation of respective research
interpritivism philosophy will be appropriate because it will help in analysing actual views as
well as opinion of people (Malta and et. al., 2018). Respective research philosophy method rely
on relevant and appropriate information or facts so within this there is less chances of
negligence.
Research Approach – It is related to process as well as plan that will help in exploring
descriptive methods of analysing, interpretation as well as information accumulation. Research
approach is classified within two part i.e., inductive and deductive. Within this research report
inductive research approach has been selected by researcher as it have most suitable aspects for
qualitative research (Masson and Copperstone, 2019). Along with this inductive research
philosophy will be effective in conducting detail reading related to secondary information for
driving themes, concepts as well as models in relation of research and fr understanding its
concept i.e., business plan about diet food restaurant in Malta. For qualitative research, inductive
approach is more suitable and also effective for building link within research objectives as well
as outcomes by fresh information.
Research Design – In investigation, research design is legislative action that work as an
project specification within that activities are applied according to priorities which simply means
that research design provide assistance for selected topic in effective manner. In addition to this,
research design is based on experimental, exploratory and descriptive research design (Schnettler
and et. al., 2018). This research is related to business plan about diet food restaurant in Malta, for
this descriptive research design will be appropriate. Furthermore, respective research design
approach based on qualitative investigation as well as help in providing elaborated evaluation on

chosen area through explaining its characteristics. In addition to this, descriptive research design
is also suited because it will assist in conducting descriptive analysis with the assistance of
evaluating people opinion.
Data Collection - Data refers to raw facts. Collecting raw facts from different sources to
fulfil a specific objective is called data collection. Data is processed to convert into information
which published on secondary source of data. Information is used to analyse the environment to
answer the relevant question. Result of research answer whether hypothesis was correct or
incorrect . Hypothesis are assumptions of researcher. Data collection are of two types primary
data collection and secondary data collection.
 Primary Data Collection: Primary data collection refers to collection of unpublished
and original data from the environment. It also called raw data collection which yet not
published on any electronic or print media (Whelan and et. al., 2018). It is a first hand
information gathered by researcher by asking questions from the public. This data is
analysed to formulate strategies for the organisation's growth. The two methods of
primary data collection are following: Survey Method: The survey method is a primary
data collection approach in which data is gathered by asking questions form potential
individuals. A sample of universe is selected who seems to have sufficient knowledge of
the topic. Observation Method: In this method of data collection, sample population is
observed in order to collect unbiased data. This method is used when topic is very critical
like dowry.
 Secondary Data Collection: Secondary data collection is a process of collecting data
from published sources. It is second hand data collected by researcher through readily
available sources like websites, magazines etc. Published sources are newspapers,
websites, journals and magazines. The source of secondary data can be internal or
external to an organisation. The two methods of secondary data collection are: Internet:
Internet is a vast source of secondary data. Researcher can collect data on any topic from
website by just entering the topic on search engines. Internet contains website on all
topics which can be used by secondary data researcher. Magazines: Magazines are
printed source of secondary data collection. Magazines are periodicals which contain data
related to genre of the magazines. Business magazines contains business related data
where as career magazine contains career related data.

For conducting this research secondary source of data collection will utilise as internet as
well as magazines are best source of gathering information in secondary research. As it will help
in gathering information through existing sources i.e., internet, books, journals and many more.
With the assistance of secondary sources researcher will be will be able to gather relevant
information for selected topic.
CHAPTER 3: DATA ANALYSIS
It is the process within that data will examine by utilising analytical or statistical
techniques for approaching potential results. Data analysis in selected area related with
identification of business plan about diet food restaurant in Malta. It is important to analyse
effectiveness of this new business plan in Malta as well as how it will approach people. Thus,
within this research secondary information will gathered for approaching potential results in
effective manner. In addition to this, most suitable aspect for this investigation is thematic
analysis as it will be suitable in collecting information by internet, books, journal and several
other secondary sources. But while gathering information it is important for investigator to see
that each and every objective of research will addressed in proper manner.
CHAPTER4: ETHICS, VALUES, REFERENCING AND PRESENTATIONS
Main reason behind execution of an investigation is to come out with cognitive contents
within effective manner as well as conducting this there are several issues which faced by
investigators. In addition to this, for minimising chances of conflicts and mistakes it is crucial
for researcher to follow guideline related to research ethics in appropriate manner. Apart from
this, there are several issues which faced while conducting research such as respondents consent,
some people don't get agree for sharing their personal information because of leak risk or
confidentiality breach. So for investigator it is essential to make sure that participation of each
and every respondent will be secure as well as their information will not going to be share with
others people. Along with this, some other issues also faced by researcher which is related to
authenticity of sources. Thus, it is essential for investigator to gather information or data from
appropriate online sources or websites because it will be easy for investigator to get references.
In addition to this, it has been also from investigator to manage activities related to research in
viable manner. So for this, it is required to frame proper time plan which will be implemented
from starting of investigation till its end.

REFERENCES
Books and Journals
Abdilla, M. M., 2016. The prevalence of parent reported food hypersensitivity at school entry in
Malta.
Casingena, J., 2017. Food Safety Management In Catering Establishments In Malta.
Cauchi, D., Pliakas, T. and Knai, C., 2017. Food environments in Malta: Associations with store
size and area-level deprivation. Food Policy. 71, pp.39-47.
Cauchi, D. and et. al., 2017. Television food advertising to children in Malta. Health promotion
international. 32(3), pp.419-429.
Goñi, I. L. And et. al., 2018. Associations between the adherence to the Mediterranean diet and
cardiorespiratory fitness with total and central obesity in preschool children: the
PREFIT project. European journal of nutrition. 57(8), pp.2975-2983.
Malta, S. and et. al., 2018. Could an online or digital aid facilitate discussions about sexual health
with older Australians in general practice?. Australian journal of general practice.
47(12), p.870.
Masson, L. F. and Copperstone, C., 2019. Meeting population dietary goals in Scotland and
Malta: shared challenges and opportunities for learning. Malta journal of health
sciences.
Schnettler, B. and et. al., 2018. Diet quality and satisfaction with different domains of life in
single-and dual-headed households: Comparing mother-adolescent dyads. Children and
Youth Services Review. 89, pp.124-131.
Whelan, J. and et. al., 2018. You can’t find healthy food in the bush: Poor accessibility,
availability and adequacy of food in rural Australia. International journal of
environmental research and public health. 15(10), p.2316.