Digital Eye Marketing Agency: A Comprehensive Business Plan

This report outlines a comprehensive business plan for the Digital Eye Marketing Agency, a new venture focused on providing effective marketing solutions to businesses. The plan includes an executive summary, a description of the business model centered on social media marketing, and SMART objectives for growth and profitability. A PESTEL analysis assesses the political and economic factors impacting the business, while Porter's Five Forces examines the competitive landscape. The report details the company's marketing mix (4Ps), STP model (segmentation, targeting, positioning), and sales and operations strategies, including sales forecasting and budget allocation. It also identifies the strengths and risks associated with the venture, concluding that the successful implementation of the outlined strategies is crucial for establishing the business in the market. The plan emphasizes the entrepreneur's skills and capabilities in attracting a strong client base.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENT
 INTRODUCTION
 MAIN BDOY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Enterprise and entrepreneurship are two business terms, in which the enterprise term indicates
a business or a venture which formulates by an entrepreneur.
 On the other side, entrepreneur is basically a person who has well-developed skill and
attribute of entrepreneurship.
 This attribute motivates a person for developing a new product or service for gaining huge
profit in market place.
 This presentation discusses how an entrepreneur starts a new venture of business.
 A productive business plan also has been included in this presentation which can support to
this new venture for systematically establishing its operations in market place.

MAIN BODY
 Business Plan
 Executive summary
 Social media marketing is very popular strategy of marketing for different businesses in this
digital and modern era.
 The entrepreneur has developed a new venture which will provide effective marketing solutions
to different customers in market place.
 The concept/Business model
The business model is based on the offering appropriate marketing solutions to different
businesses and companies which wants to promote their brand in market place with less
investment and high productivity.

CONTINUE….
 SMART objectives
 The owner of newly developed business wants to gain huge profit within market place by
providing its exclusive marketing and promotional solutions to customers and clients.
 It has planned to measure performance of its business by using different performance
measurement tools, like; Geckboard KPI tool.
 Company’s another objective is to gain huge profit in market place by providing better quality
services.
 The entrepreneur has decided to proper establish its new venture in the one year of business
operations.

CONTINUE…
 PESTEL analysis
 Political factors
 Political factor will be highly affected to this new business when it operates in market place.
 According to the government of United Kingdom, each existing business is responsible to fulfil the
obligation of taxation, so that the owner of Digital eye also will be affected to fulfil the obligation of
taxation.
 Economic factors
 Economic factors can also impact to the business.
 The Brexit decision of UK also will impact company in negative way, because after Brexit the UK’s
economy become poor than before Brexit time period.

CONTINUE….
 Competition
 Porter’s five forces
 This is a very innovative model for analysing existing market competition of a company which is
developed Michael Porter in in 1980.
 Bargaining power of buyers: Currently the bargaining power of buyer is very high, because there
are lots of social marketing companies already exists in market place which provides those all
services which the business plans for providing in market place.
 Bargaining power of suppliers: Bargaining power of suppliers is very low, because this company
will provide marketing strategies and solutions to different clients which it can be developed by its
intellectual capabilities.

CONTINUE….
 The product
 For analysis about the product and service features of
company, here is 4Ps of marketing mix has used which can
support to inform services of the Digital eye company.
 4Ps of marketing mix
 Product: Currently company has decided to provide
effective marketing solutions to different clients and
customers.
 Price: The company will use competitive-based pricing
strategy, because thus is very beneficial in making price of
own services something favourable than market
competitors.

CONTINUE….
 STP model
 This STP term basically refers three major stages of
marketing which has been discussed below;
 Segmentation: This is the first stage within model, in which
top-level management of new venture have to divide its
whole large market into small segments of market on the
basis of demographically segmentation process.
 Targeting: Targeting is the second stage, in which the
company have to target its different businesses within
market segments on the basis of their background.

CONTINUE….
 Sales and operations
 The management of digital eye marketing agency will have to focus on boosting performance
and productivity of its sales and operations, because this is very necessary in the terms of
generating huge revenue in the initial stage.
 Sales forecast
 The management at Digital eye marketing agency need to conduct the market research for the
sales forecasting.
 This is another major function to the management while launching its business operations in
market place.
 Basically, sales forecast will help to this venture for making effectiveness within services
according to the market trends.

CONTINUE….
 For systematically launching this venture in market place, existing management of Digital
eye marketing agency have to invest huge fund.
 A specific budget is ready for this business below;

CONTINUE….
 Strengths and risks of the business
 Currently the Digital eye marketing agency have an effective of idea relating of social
marketing which give opportunity to different businesses and companies for effectively
promoting their products and services in market place.
 Summary
 It can be summarised that, this is the business plan for newly developed venture Digital Eye
Marketing Agency.
 The management of venture has implemented those all strategies in its daily operations
which has been involved in this plan, because this is mandatory to gain huge profit in initial
stage.