Love Yourself Limited: Digital Transformation and Expansion Plan

This document presents a comprehensive business plan for Love Yourself Limited (LYL), a company aiming to address food shortages in Kuwait by expanding into the digital market. The plan details LYL's mission, vision, and objectives, including short-term goals like offering premium quality products and expanding digitally in Kuwait, medium-term goals such as expanding into Saudi Arabia and listing securities, and long-term goals of expanding into major Asian countries, Europe, and the US. The plan includes a market analysis targeting upper and middle-class Kuwaitis, a macro environment analysis considering political, economic, social, and technological factors, and a flowchart of sales and revenue generation processes. It also covers LYL's values, new processes, a SWOT analysis, and the current and new tools for the business, focusing on digital business enablers like IoT, big data, AI, predictive analysis, object recognition, and chatbots. Furthermore, the plan discusses new predictive analysis models, digital transformation strategies, the use of unstructured data, real-time prediction, deep learning, cloud computing, perspective models, collaborative models, cyber security, and digital marketing strategies for LYL's successful expansion into the digital realm.

BUSINESS PLAN OF A DIGITAL
BUSINESS

INTRODUCTION
 Kuwait can be categorized as a rich
country in the world
 The extreme geographical condition of
the country account for food shortage
 The development of Love Yourself Limited
(LYL) can address the food problem in the
country
 This can help the company to gain
expansion into digital platform

MISSION, VISION AND OBJECTIVES
 The mission is to offer high quality
products of organic origin
 The vision is to create value for the
customers, society and the
environment
 The short term objective of LYL is to
offer premium quality products
 The second short team objective is
expand into the digital market of
Kuwait

CONTD..
 The first medium term objective is to expand in
Saudi Arabia
 The second medium term objective is to list the
securities in the Saudi Stock Exchange
 The long term objective of LYL is to expand in
major Asian countries
 The second is to gain access in the European
market
 The third long term objective is to expand in
the US and get listed on LSE and NYSE

MARKET
 Target market: Kuwait
 Target customers: Upper and middle
class people
 Formulate strategies to cope up with
the digital market demands of Kuwait
 Macro environment analysis is needed
for the development of LYL in Kuwait

POLITICAL FACTORS AFFECTING
KUWAIT
 Political factors such as Government of the
country can be considered as important
 Tax and tariffs have strong implication on the
development of the policies in the country
 Threats in the political circle is usually
received from terrorism and volatile political
relation with Iraq
 Despite this LYL can gain advantage for
proper political ties with US and India

 The economic factor have a huge impact on
the business
 The international currency exchange rate can
be considered as the strongest factor
 The weak international currency value of KWD
can be considered as a hindrance for the
company
 Interdependence between capital and revenue
also account for financial network in Kuwait
ECONOMIC FACTORS AFFECTING
KUWIAT

FLOWCHART OF SALES AND REVENUE GENERATION
PROCESS
LYL
Retail sales
division
(Traditional
business)
Digital sales
division (Newly
expanded
business)
Goods sold to
customers directly
at the retail stores
Payments received in
cash/cards
Customers
view products
on digital
portals
Customers place
orders
Customers pay
cash on delivery Customers pay through
cards on delivery of goods
or may pay right along with
the order

INTERDEPENDENCE BETWEEN CAPITAL AND REVENUE
Love Yourself Limited follows
policies laid down by CBK and
KSE
Acquires finished
goods
Investors
Markets on the
digital platforms
Sells to third
party
distributors
and retailers
Sells through
its chain of
outlets
Customers

 Social factors play a significant role in the
development of a business
 In Kuwait, education standard is important as
people are educated in every field and the country
spots a high pool of talent
 The business culture of organic food can be
considered as important for Kuwait
 Multinational brands dominate the market
 Establishment of digital business division paves
the way for ecommerce penetration of the country
SOCIAL FACTORS AFFECTING
KUWIAT

 Advanced technology in the form of online
payment gateways can be considered by LYL
 Customer data can be preserved by using big
data
 Cyber thefts can be considered as challenge
as the company cannot conduct real time
bank payments effectively
 Hence, technology need to used effieciently
by LYL to gain positive impact
TECHNOLOGICAL FACTORS AFFECTING KUWIAT

EXAMPLE OF A PAYMENT SYSTEM