Comprehensive Business Plan: Doughnut Corner Bakery, Sydney, Australia

This business plan outlines the strategy for Doughnut Corner Bakery, a new bakery in Sydney, Australia. It details the bakery's mission to provide both baked goods and baking training. The plan adopts a sole proprietorship model, emphasizing the owner's responsibility for debts and losses. The business model focuses on offering dairy and gluten-free products, innovative training programs, and unique product tastes to attract customers. It includes a market analysis, considering the demand for iced coffee and cakes in Sydney's climate, and addresses competitive strategies. The plan also presents the bakery's mission and vision, along with the essential components of the business model, including products, services, and the management team structure. The business plan emphasizes the importance of innovation, proper marketing, and quality control for success in the competitive market. This assignment is available on Desklib for students to use as a study resource.

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author note

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Table of Contents
Introduction....................................................................................................................3
Overview of bakery........................................................................................................3
Business Model..............................................................................................................3
Innovativeness................................................................................................................3
Essential components of business model.......................................................................4
Mission and vision statement.....................................................................................4
Market analysis..............................................................................................................4
Management team......................................................................................................5
References......................................................................................................................6

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Introduction
Doughnut corner is a new bakery store in Sydney, Australia that covers both domestic
and international clients with the unique characteristics of the bakery shop.
The aim of the bakery is not to sell cakes and doughnuts to their customers but run
accredited and standard bakery school in Sydney as well.
The structure will be based on the summary of the business plan and analyzing the
components of the business.
Overview of bakery
Doughnut corner bakery is an organic bakery that specializes in dairy as well as
gluten free cakes and other products. In order to make the bakery the most popular in
Australia, they are investing a huge sum of amount into hiring the best professional bakers for
the company.
Business Model
The model that will be adopted by Doughnut corner is sole proprietorship business
wherein the debts as well as the liabilities will be the sole responsibility of the proprietor. As
with sole proprietorship, the owner can deduct the losses with relevance to the total income.
The strategies of marketing that can be adopted by the owner as to attract the
customers are to make proper flyers that will contain the business name along with the logo.
The flyer will be put on the cars and it will mention that those who will bring the flyers on the
inauguration day, up to 30% discount will be provided to them on any drinks.
Innovativeness
Doughnut corner bakery is all set to redefine the process of running the bakery
business not in Sydney but in entire Australia. There is proper training of employees in the
bakery at regular intervals that will help them in meeting the demands of the customers in the
competitive market (Bryman & Bell, 2015).
The strongest selling point of Doughnut corner is the unique tastes of all the
products sold by the respective bakery. The innovativeness of the bakery shop is to provide

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training to the individuals who are interested in baking. The other innovative idea
generated by the company is to provide free training to the customers who are purchasing
products of a certain range.
Essential components of business model
Mission and vision statement
Mission
To meet the demands of the customers in all parts of the world and providing training
to the customers who are interested in learning baking and decorating personalized design
cakes.
Vision
To become the top bakeries in the entire world within a year and can develop more
outlets in the other cities as well.
Products and services
Doughnut corner bakery deals with different kinds of baked products from assorted
cakes and breads as well. The products and services are as follows:
 Meat pie
 Cakes
 Fruit gluten free cakes
 Training
 Consultancy services
Market analysis Market needs are essential to be considered as Sydney has a hot climate iced coffee
and other cakes that are served with ice creams are high in demand significantly
(Simón-Moya & Revuelto-Taboada, 2016). Analysis of business is necessary as there is less competition in the market, Doughnut
corner bakery position itself in such a manner so that customers get attracted properly
(Hair, 2015).

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 Buying patterns and competition is essential as the other competitors can sell the
same product at lower prices in the competitive market and attract customers as well.
Proper strategies relating to quality has to be maintained by Doughnut corner.
Management team Chief Executive Officer Chief Baker Assistant Manager Security officers Cleaners
Conclusion
Therefore, it can be inferred that proper innovation is essential in the business in order
to make the business successful in competitive market. Proper strategies have to be
implemented by the company as to attract customers and gain profit in the business as well.
Proper proprietorship is required, as it will help in gaining sustainability.

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References
Blackburn, R. A., Hart, M., & Wainwright, T. (2013). Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and enterprise
development, 20(1), 8-27.
Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.
Hair, J. F. (2015). Essentials of business research methods. ME Sharpe.
Simón-Moya, V., & Revuelto-Taboada, L. (2016). Revising the predictive capability of
business plan quality for new firm survival using qualitative comparative
analysis. Journal of Business Research, 69(4), 1351-1356.