Individual Report: Dream Wedding Start-up Business Plan ITB

This report provides a comprehensive business plan for Dream Wedding, a start-up partnership based in Bicester, Oxfordshire, specializing in wedding planning services. It outlines the company's background, business structure, and an analysis of both the macro (PESTLE) and micro (Porter's Five Forces) environments affecting the business. The PESTLE analysis covers political, economic, social, technological, environmental, and legal factors, while Porter's Five Forces examines competition, new entrants, supplier power, customer power, and the threat of substitutes. The report concludes by summarizing the impacts of these factors on Dream Wedding's operations and activities, emphasizing the importance of adapting to market dynamics for achieving desired goals. The document also contains a list of references. Desklib provides a platform for students to access similar business plans and solved assignments.