Introduction to Creative Business: Drinks and Doughnuts Portfolio

This portfolio presents a comprehensive business plan for a new venture called "Drinks and Doughnuts" in the UK food and beverage sector. It includes a SWOT analysis identifying the company's strengths, weaknesses, opportunities, and threats, along with competitor research focusing on Pippin Doughnuts and The Donut company. The plan defines a consumer profile targeting students, working-class individuals, and families, and outlines a time management path for implementing the business idea. A basic marketing strategy is discussed, emphasizing social media and word-of-mouth promotion. The portfolio also highlights Jonathan Warburton as an inspirational entrepreneur. Desklib provides access to a wealth of study tools and similar solved assignments for students.

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Table of Contents
INTRODUCTION...........................................................................................................................1
SWOT ANALAYIS.........................................................................................................................1
COMPETITOR RESEARCH..........................................................................................................2
CONSUMER PROFILE..................................................................................................................2
TIME MANAGEMENT PATH FOR BUSINESS IDEA...............................................................3
BASIC MARKETING STRATEGY...............................................................................................3
INSPIRATIONAL PERSON/ENTREPRENEUR..........................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Considering the competitive market area, every business needs to operate within the suitable
business environment considering the innovative business ideas. Further, undertaking the unique
and innovative ideas within the market is useful term to capture the proper attention of
customers. Besides from this, it is required to enhance the competitive image within market area
and proper analysis of market is also done as it is important because of offering and improving
the brand image of an organisation by offering the qualitative services to their customers as per
their needs and wants (Dayé, 2019). The report is based on the effective business plan which is
the new business venture named Drinks and Doughnuts that deals in food and beverages sector
in UK with the objective of improving the overall business performance.
SWOT ANALAYIS
It is important for the Drinks and Doughnuts to identify the overall performance through
SWOT analysis. It leads to provide effective help by analysing the several factors and due to this
the effective identification for company is discussed by undertaking the overall abilities for the
effective operations of business:
 Strengths: Drinks and Doughnuts tries to provide effective quality items to their potential
customers in order to meet their needs, as it symbolises effective competitive pricing
techniques of major products that are available at a reasonable price (Blinder, 2019).
Respective businesses additionally consider appealing commodities, such as the unique
selling proposition (USP), which aids in differentiating their products from those of their
competitors.
 Weaknesses: Drinks and Doughnuts have moved to a new market location, and as a
result, they have less clients who are familiar with their well-known products and
services (Edgerton, 2021). As a result, it tends to become a key weakness of an
organisation and their relevant competitors in the Drinks and Doughnuts industries,
which leads to a strong customer base due to their extensive product line.
 Opportunities: Introducing new products to the market creates an excellent opportunity
for Drinks and Doughnuts to attract a big number of clients. In this regard, the nice
setting and hygienic conditions influence individuals to have a significant visit while
consuming their services properly (Sichol, 2019).
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 Threats: It depict the overall competition with the market that become the biggest threat
for the Drinks and Doughnuts and also the changes in market and environment leads to
impact the overall operational activities of the restaurant (Cohen, Bingham and Hallen,
2019).
COMPETITOR RESEARCH
Within the Doughnuts, there are number of competition in market that impact each other’s
profitability. Here, two major competitors of Drinks and Doughnuts are identified:
Pippin Doughnuts
All of the company's doughnuts are baked fresh on the morning of sale, with a filling that
is piped by hand. The bakery also received the gold exceptional taste award because, in addition
to the typical flavours of mixed berry jam, vanilla custard, and chocolate, they prepare 9 different
flavour doughnuts every week. The company's doughnuts were wonderful because they were
positively tropical, with pippin doughnut's lime and coconut doughnuts making customers feel as
if they were in Hawaii.
The Donut company
The best doughnuts around the York which is being required to get the hand and also need to
come to the specific area around their potential customers. The respective bakery tends to serve
warm sugared doughnuts sprinkled with sugar or cinnamon which is being served with the
creamy Belgian chocolate dip or with American milkshakes. Company also work for the events,
wedding and festivals by considering their fancy serving for their good doughnuts.
CONSUMER PROFILE
Drinks and Doughnuts is the successful international company and their aim is to introduce
their band in market. In regard of this, effective segmentation is important as it was one of the
most important decision and for which company tends to target students, working class members
and soccer moms (GRAUSO, 2020). In regard of this, they tend to target suitable groups to
launch their new products. Here, company segment when the people are looking to have the
western style breakfast and coffee. Further, the target group of company is the middle and upper
middle class people and concerning families (Martinelli, 2017). Lastly, the positioning is the
place where they offer good quality and fresh doughnuts and other baked items along with their
coffee.
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TIME MANAGEMENT PATH FOR BUSINESS IDEA
Proper management of time is important in order to effectively implement the suitable
business idea. In regard of this, there are few steps which are discussed as:
 Must have the backup of every plan.
 Individual need to work in blocks rather than multitasking.
 Require work-life balance.
 Develop an application for the effective selling.
 Get break to socialise and make time for stretching a quick walk.
BASIC MARKETING STRATEGY
To enhance the overall brand image, the important tasks are being supported by having
effective growth and development of the image of an organisation including the number of
customers to attract towards the products and services. Drinks and Doughnuts need to put
emphasis on the needs of customers by analysing the market situation and also target their
customer who like to prefer eating fast food as their needs (Tunn and et. al., 2019). In terms of
this, Drinks and Doughnuts tends to use social media marketing or word of mouth to promote
their overall performance. Besides from this, the personal selling, effective promotion and direct
marketing leads to impact the customers for increasing their profitability.
INSPIRATIONAL PERSON/ENTREPRENEUR
Jonathan Warburton, a well-known business leader who speaks with authority, knowledge,
and passion, is the ultimate entrepreneur. He is the chairman of Warburton's, which has
developed from a modest regional firm to the second largest grocery brand in the United
Kingdom, behind Coca-Cola. Every week, the company bakes over £2 million worth of products
and distributes them to over 18,500 consumers across the United Kingdom via 12 bakeries and
14 depots.
CONCLUSION
From the above discussion, it has been analysed that the overall development of an
organisation is important for have achievable vision and mission before starting a new business.
They also tend to offer effective help to achieve the attention of customers for their new
products. Furthermore, there are various factors which are analysed by the organisation like
SWOT, competitor research that impact the company. Here, market analysis is useful to analyse
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the effective area for having success to achieve things. Company generate itself in the large
market area to have effective share in regard of sustaining them for the long time.
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REFERENCES
Books and Journals
Blinder, A.S., 2019. The free-trade paradox: The bad politics of a good idea. Foreign Aff., 98,
p.119.
Cohen, S.L., Bingham, C.B. and Hallen, B.L., 2019. The role of accelerator designs in mitigating
bounded rationality in new ventures. Administrative Science Quarterly, 64(4), pp.810-
854.
Dayé, C., 2019. Models of Innovation: The History of an Idea By Benoît Godin. Science and
Public Policy.
Edgerton, D., 2021. How and why the idea of a national economy is radical. Renewal: a Journal
of Labour Politics, 29(2), pp.17-22.
GRAUSO, S., 2020. Service idea e personnel idea, le politiche HR in un'azienda di servizi.
Martinelli, K., 2017. Device for Separation of Stem Cells from Adult Tissues, Suitable for
Regenerative Medicine Research: from the Idea to the Ready-to-Market Stage.
Sichol, L.B., 2019. From an Idea to Lego: The Building Bricks Behind the World's Largest Toy
Company. Houghton Mifflin Harcourt.
Tunn, V.S.C and et. al., 2019. Business models for sustainable consumption in the circular
economy: An expert study. Journal of Cleaner Production, 212, pp.324-333.
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