DTES Business Plan: Strategic Growth in Drive-Thru Grocery Retail

This document presents a detailed business plan for DTES, a drive-thru grocery retail concept designed to offer convenience to customers. The plan includes an analysis of the grocers and department retailers sector, highlighting the company's unique selling proposition of combining a junk food drive-thru model with a tap & pick system. It emphasizes the importance of customer ease and operational efficiency, suggesting strategies for maintaining stability and continuous innovation. The plan also addresses design and sustainability, including the implementation of a POS system and necessary infrastructure. Furthermore, it identifies potential obstacles and risks, such as high start-up costs and competition, and proposes strategies for long-term growth and maintaining a competitive advantage through operational improvements and expansion to multiple locations. The conclusion underscores the firm's potential for profitability and long-term operation, provided that key aspects are thoroughly evaluated and addressed.

Group Business Plan

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
The Planned Company and the Sector.........................................................................................1
Strategies for Designing and Sustainability.................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business plan is very crucial and thus it is very important to analyse the operational
circumstances in the industry and then make necessary changes so that the firm can sustain and
survive in the sector in the long run which can subsequently benefit it in the long run (Asp and
Andersson, 2021). The below report is a detailed examination of the business proposal in the
current market scenario.
MAIN BODY
The Planned Company and the Sector
DTES belongs to the Grocers and Department Retailers sector because it "offers a wide
variety of department and culinary commodities, such as fruits and veggies, wheat, nicotine,
perishables, cosmetics, milk products, gourmet delicacies, and housekeeping merchandise." The
suggested company is a drive-thru elements shop (DTES) that satisfies customers' needs for
flexibility by allowing them to pick up necessary goods without having to leave their vehicle.
Blend of junk food drive-thru and Tap & Pick, with a purchasing and collecting slot for clients
with poor schedule managing. The firms’ main selling point is client ease. It would offer
necessary consumables including single type of spaghetti, as well as six-packs of miscellaneous
things like peppers and fries, allowing for quicker purchasing. It can stand out due to its focus on
client ease, giving it a significant comparative edge. The option to drive-thru is a significant
marketing feature for intended customers to select it over rivals, giving it a competitive
advantage. Stability could help to preserve the original marketing aspects. Reliability in user
service is critical for a new firm to achieve recurring orders. Its administration must also
continue to innovate by establishing operational efficiencies and re-evaluating process layout on
a regular basis (Fowler, Gajewska-De Mattos and Chapman, 2018). The increasing prospects for
shops in developing locations in the North is recommended. It must start in a prominent site to
entice the largest number of customers, with a secondary operation opening at the conclusion of
the foundation stage in fast-growing regions like Campbell Avenue.
Strategies for Designing and Sustainability
It would resemble a junk food drive-thru, with such a one-way drive via connecting to the
warehousing and several openings and entrances for sales and consumer contact. Clients can
make requests at the 'ordering box,' which would subsequently be dispersed to one of the 3

collecting ports. Modest and big purchases can be made sans delays because to the one-way
process. If necessary, there are additionally extra awaiting areas to assure that no clients are left
behind. The main advantage is that personnel could put goods straight in to customer's
automobile at their leisure using the different pickup points. This fulfils the accessibility
requirement of the intended consumer further. In addition, there is indeed a distinct delivery
approach that leads to a storage station. The redevelopment intends to introduce the DTES to life
are unusual, but doable. A POS scheme would e required to placed as portion of the expense to
get DTES prepared for user interactions, with the option to purchase, compensate for, and
delivery of goods to people, as well as supervise and generate inventory stages findings so
mangers could analyse inventory concentrations in the institution and adjust processes based on
facts of prevalent and not famous brands (Schillo, Persaud and Jin, 2016). In addition, storage for
dried goods, cooling must have to be constructed inside the structure, which would add to the
design expenditures. While there is now a huge complex on this piece of property, only minor
work would be required to alter the structure with many openings to ensure that it is suitable for
its operating efficiency. As a result, measurable device merchandise like warehouse, chillers, and
workspaces with POS processes at every frame, and also contractor employees to effectively
adjust the facility and other skilled labourers for the setup of other devices, are required to
accomplish the growth proposals.
The obstacles and hazards of this expansion strategy are the significant start-up expenditures
required to compete in an existing dynamic industry if the proposed company is not effective in
its customer base. Additional concern is that other grocery brands would soon join and open
drive-thru locations, therefore it should consider regulatory consequences like brand licensing to
prevent rival dominance. Moreover, in order to avoid competition repercussions, it must place a
patent on the operating method it is deploying in order to accomplish consumer comfort. It is
suggested that DTES continuously evaluate its operational processes in order to accomplish
gains and prevent obstacles and inefficiencies by establishing specific check-up locations,
particularly during the initial stages of launching, to verify that activities operate effectively.
Because of the continued development, it would continue to be the top contender for drive-thru
grocers by addressing clients' accessibility needs. It is critical for it to possess brief and longer
run growth framework in order in order to maintain client engagement. Relatively brief strategies
could involve improving the operating model to provide quicker response to people after the

store is operational and managers could see obstacles or fluctuations in item availability. It can
assure that the fundamental factor of service quality is maintained as the facility and activities
are developed. Long-term expansion strategies, on either side, might involve establishment of
additional locations in order to attract as many clients as possible. It would obtain a competitive
advantage in the industry as a consequence of increased product recognition and return
consumers. Every DTES location would follow the identical management approach,
guaranteeing that support quality is of excellent standard across the region (Von Peinen, Böhmer
and Lindemann, 2018).
CONCLUSION
It can be concluded that the firm which is DTES has a lot of potential in the industry and
also it possess many advantages over its rivals and has a potential to operate in the long run and
that too in a profitable condition but still there are some aspects that are mentioned above which
has to be evaluated in detail so that appropriate measures can be taken well in advance.

REFERENCES
Books and journals
Asp, L. and Andersson, J., 2021. Marketing Communication in the Context of Selling a
Business: Business Brokers and how They Communicate Value of a Business.
Fowler, R., Gajewska-De Mattos, H. and Chapman, M., 2018. Adapting adaptation: Expanding
adaptive strategy theory to account for the East Asian business context. Journal of
World Business, 53(3), pp.323-336.
Schillo, R. S., Persaud, A. and Jin, M., 2016. Entrepreneurial readiness in the context of national
systems of entrepreneurship. Small Business Economics, 46(4), pp.619-637.
Von Peinen, A., Böhmer, A. I. and Lindemann, U., 2018, June. System Dynamics as a Tool for
Data Driven Business Model Design in the Context of Autonomous Ride Hailing. In
2018 IEEE International Conference on Engineering, Technology and Innovation
(ICE/ITMC) (pp. 1-6). IEEE.